Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

FEBRUARY 11, 2020

84% of marketers promote videos on Facebook. Facebook Live is now used by 35% of video marketers. To learn more about Facebook video and how you might leverage it for your own marketing strategy in 2020, take a look at the infographic Ever Increasing Circles created, below:

Video Marketing 138

Video Marketing Communications Promotion Marketing Strategy 138

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1% Dig deeper: Email marketing strategy: A marketer’s guide 2.

CMO 122

CMO Email Marketing Influencer Marketing Promotion 122

Sprout Social

FEBRUARY 5, 2020

Secondly, Facebook began implementing changes to its News Feed algorithm in 2018 that prioritizes content from friends and family, especially by favoring content that promotes engagement. More generally, Facebook is making an effort to promote content that encourages user-to-user interaction, primarily with other users who are close to them.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Hubspot Marketing

JULY 28, 2020

In 2020, video is more important to consumers than ever before. At this point, marketers know that they should be leveraging video in their marketing strategy. In this blog post, I'll highlight six research-backed ways video consumption habits are changing and how marketers can respond strategically.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. billion in 2020 to $388 billion in 2025. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. link] MEDIA?

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Sprout Social

FEBRUARY 6, 2020

Here’s everything you need to know to be prepared for this year’s social media updates and keep up with your strategy without missing a beat. If 2019 was the year of Facebook Stories then 2020 is the year of the whole novel…that is, more platform updates. Facebook updates. Use more videos. Takeaways for Twitter.

User-Generated 145

User-Generated Social Media Marketing Education Promotion 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. Top 5 social media trends for 2020. What you should do in 2020. Why We Compete at The Data Open.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

NOVEMBER 4, 2022

From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue. Best Black Friday Marketing Ideas. Leverage email marketing.

Marketing Strategy 145

Marketing Strategy Shoppers Marketing Marketers 145

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. A clear, focused Facebook marketing strategy is the only way to tap into this existing audience. Here are our best Facebook marketing tips for the year ahead. A whopping 2.4 Table of contents.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketing 145

Neil Patel

DECEMBER 16, 2020

Affiliate marketing is an effective way for anyone with a blog or social media following to earn money. You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Hootsuite

JANUARY 27, 2020

But in 2020, Facebook’s focus is on making its platform more transparent for users, and giving people more direct control over what they see. We’ve collected 9 strategic tips for working with the Facebook algorithm in 2020, and making it work for you. How the Facebook algorithm works in 2020. Don’t worry, there’s hope.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hootsuite

SEPTEMBER 9, 2020

But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done. Fortunately, we’ve put together this 10-step YouTube marketing strategy to get you started. 10-step YouTube marketing strategy. 10-step YouTube marketing strategy. Find them here.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Neil Patel

AUGUST 13, 2020

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. Pop Video — Best for video and visual content marketing. Video and visual content marketing are booming right now. Because it does !

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Martech

JANUARY 13, 2022

New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. The first step is to take some time and educate yourself, your leadership, your board and your organization so they more broadly promote organic KPIs as business-wide objectives.”.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. But before we dive into the strategy, let’s start with the foundations! For starters, what is SaaS?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Marketing Insider Group

JUNE 14, 2020

Identifying influencers to help amplify content is another challenge many marketers face with their content marketing efforts. Creating great content is not enough anymore, you need an effective promotion strategy to help customers find and see your content. You don’t have a corporate blog.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hootsuite

JULY 21, 2022

Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. Your growth rate for 2021 was 10 percent, increasing social traffic from 90,000 visits in 2020 to 100,000 in 2021. Enter the number “2020” in cell A1. Put your 2020 total traffic, leads, or sales numbers in cell B1.

Promotion 125

Promotion Finance Analytics User-Generated 125

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. As Durraze puts it, The value of AI is not to eliminate creative strategy or human judgment but to empower teams with better information. However, its up to the marketing team to determine how to position and promote that offer. trillion USB sticks.

Transform 101

Transform CRM Analytics eCommerce 101

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. Let’s say you’re marketing an SEO tool. Hey, good question! Let’s talk tactics.

Marketing Strategy 128

Marketing Strategy Price Marketing Marketers 128

Hootsuite

APRIL 13, 2020

Video is increasingly crucial to a successful social media marketing strategy. Tips: Promoted videos will autoplay without sound on loop in the Pinterest feed when they are 50% in view. Easily upload, schedule, and promote your videos across multiple social networks from one dashboard. Try it free today. Get Started.

Transform 145

Transform Promotion Social Media Marketing Advertisers 145

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. 13% of marketers say case studies are a primary form of media in their content marketing strategy. 8 Ways Case Studies Fit into Your Content Marketing Strategy. Repurpose for Video Marketing. To me, this statistic is surprisingly low.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

Sprout Social

AUGUST 26, 2020

billion by the end of 2020. For context, the prize pools for the 2019 NBA Championship and the 2020 PGA Championship were only $22 million and $11 million, respectively. In this article, we’ll discuss the role social plays in the esports ecosystem and why social data is the key to success for your esports marketing strategy.

Marketing Strategy 115

Marketing Strategy B2C Marketing Marketers 115

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. Or maybe you want to promote a culture of great design and innovation.

Customer 111

Customer CMO Marketing Marketers 111

Hubspot Marketing

MARCH 23, 2020

For marketers, content aggregator sites can be a useful strategy to reach new audiences. That's why it's important to consider using them in your marketing strategy to promote your brand. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information.

Marketing 145

Marketing Marketers Marketing Plan SEO 145

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. 18 fool-proof Black Friday marketing strategies.

Marketing Strategy 113

Marketing Strategy Shoppers eCommerce Retail 113

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z 109

Gen Z Affiliate Marketing Fashion Social Media Marketing 109

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hubspot Marketing

DECEMBER 30, 2019

But, as a marketer, you might be wondering what drove people to overcrowded stores and ecommerce websites during the national shopping event. You also might want to learn more about consumer shopping behaviors to strengthen your overall strategy in 2020. Black Friday's Online Ad Engagement. Data Source: Lucid Software.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Neil Patel

NOVEMBER 7, 2020

Now, guess what was one of the top three reasons found Jilt , an email marketing software, responsible for why people unsubscribe from emails? In other words, irrespective of how excellent your email marketing strategy is, writing killer emails that resonate with your prospects and keeps you in their inbox requires excellent content.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89