Remove 2020 Remove Marketing Strategy Remove User-Generated
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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

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Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Martech

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. While Google’s new focus on user choice gives users more control over their web browsing, it has left the industry uncertain about how to move forward.

Transform 132
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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is user-generated content? An example of user-generated content from Calvin Klein.

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10 SEO trends to try in 2020

Rock Content

Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google. Because of this, we will bring in this post the top 10 SEO trends for 2020. Therefore, when thinking about Content Marketing strategies, have as a priority its relevance and writing quality.

SEO 135
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How to use Snapchat for business in 2020

Sprout Social

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world.

Gen Z 140
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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

Users are people. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. Websites are businesses. . Opportunity Cost.

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How Video Consumption is Changing in 2020 [New Research]

Hubspot Marketing

In 2020, video is more important to consumers than ever before. At this point, marketers know that they should be leveraging video in their marketing strategy. As this content continues to evolve with each new generation, marketers should continue researching video consumers' interests, hobbies, and behaviors.

Gen Z 145