Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Because it does !

Digital Marketing 145

Digital Marketing eCommerce Marketers Marketing 145

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. 13% of marketers say case studies are a primary form of media in their content marketing strategy. 8 Ways Case Studies Fit into Your Content Marketing Strategy. Repurpose for Video Marketing. Source: HubSpot. Boost your credibility.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. However, its up to the marketing team to determine how to position and promote that offer. Even if AI identify an audience segment that responds better to video, marketers still need to craft content that engages them. trillion USB sticks.

Transform 101

Transform CRM Analytics eCommerce 101

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

AUGUST 7, 2018

Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020. The post 6 Best Video Marketing Practices For 2018 appeared first on Marketing Insider Group.

Video Marketing 81

Video Marketing Marketers Marketing Content Marketing 81

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Event videos.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. Think how-to’s, DIYs, and explainer videos. Hippo Video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

APRIL 22, 2021

TikTok generated $1 billion in revenue in 2020. TikTok generated an estimated $1 billion in revenue throughout 2020 from sources like ads run on the platform. More than 2 in 3 US teens were engaging at least monthly with the platform as of Fall 2020. Start creating your TikTok strategy. Ready to start marketing on TikTok?

Gen Z 145

Gen Z User-Generated Millennials Marketers 145

Hubspot Marketing

JANUARY 6, 2021

Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them. Landing pages are a valuable piece of your marketing strategy.

eBook 145

eBook Customer Acquisition User-Generated Marketing Strategy 145

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Marketing Insider Group

DECEMBER 29, 2020

Top B2B Digital Marketing Trends for 2021. If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. consumers find marketing personalization appealing. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020. Of course, it needs to make sense within a bigger strategy and connect to other material that wraps and make sense of all of it.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. As I just mentioned, video was emerging as one of the most — if not the most — important mediums for content marketing at the end of this past decade.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Sprout Social

AUGUST 3, 2021

After the year we’ve all had, it shouldn’t come as a surprise that the 2020 games got off to a shaky start. Sailing, cycling, basketball, and more are streaming from Tokyo 2020. Whether you’re preparing to host the world’s biggest sports competition or your next local event, social needs to be at the heart of your marketing strategy.

Branding 141

Branding Health Place Video Marketing 141

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content. How do I create videos that stick?

Branding 123

Branding Millennials Video Marketing B2C 123

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. Content Marketing.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketers Marketing 52

Martech

FEBRUARY 9, 2022

The study focused specifically on changes from 2019 to 2021, which covers pre-pandemic data, as well as how video consumption and marketing strategies evolved over the last two years. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video.

Marketers 104

Marketers Marketing Digital Marketing Customer 104

Bannerflow

APRIL 19, 2022

As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Let’s look more closely at the importance of advancing your digital marketing strategies and the core areas of digital marketing to consider for business growth. . Content marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Sprout Social

JULY 9, 2020

From infographics to blog posts to video tutorials, you’ve most assuredly been at the receiving end of content marketing. On brand teams, it’s sometimes a standalone effort or handled as a segment of an overall marketing strategy. Content marketing looks different for everyone and there are multiple ways to go about it.

Content Marketing 140

Content Marketing Manufacturing Marketers Marketing 140

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. How often do they expect to get new videos from you? When are they most active?

Marketers 145

Marketers Marketing Promotion SEO 145

Hootsuite

JANUARY 12, 2022

The content doesn’t disappear and remains on YouTube, unlike other short-form video apps like Instagram Stories and Snapchat. Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads.

Gen Z 144

Gen Z Entertainment User-Generated Video Marketing 144

Hubspot Marketing

MARCH 21, 2024

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketers 126

Marketers Marketing User-Generated Promotion 126

Marketing Insider Group

OCTOBER 21, 2021

. ~ Content Marketing Institute annual survey on Content Marketing Trends. We will begin to realize the opportunity of an AI-driven content marketing strategy. The second bug trend is AI-generated content. If 60-70% of the content we create goes unused, AI will begin to force us to reconsider what we create and why.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Sprout Social

OCTOBER 6, 2022

Here are some of our expert tips that you can put towards your own video production and optimization. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral. — Shedd Aquarium (@shedd_aquarium) March 16, 2020.

Communications 145

Communications Promotion Social Media Marketing Management 145

Marketing Insider Group

FEBRUARY 2, 2021

For example, posting on social media can be virtually free, but paying for Google Ads or investing in a comprehensive content marketing strategy can be pricey. General costs for each digital marketing channel (to compare). If their digital marketing strategies are more successful than yours, go where they are to catch up.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Martech

SEPTEMBER 26, 2022

VC investment resulted in $105 billion raised in 2020 alone. billion in 2020, with a projected CAGR growth rate of 26.87% and expected to reach $698.48 Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. It was valued at $110.57

Transform 113

Transform B2C Finance Affiliate Marketing 113

Moz

MARCH 28, 2021

Posted by Nadya_Khoja The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. What is empathetic marketing? For brands, empathetic marketing is about seeing the world through the user’s point of view. Why is empathy important in marketing? Source: Venngage.

Marketing Strategy 62

Marketing Strategy User-Generated Education Marketers 62

Hubspot Marketing

MARCH 5, 2021

This summer and throughout the fall of 2020, TikTok was threatened with bans and censorship regulations. If you're a marketer who spends time mastering content strategies on a social media app, a ban or regulation of that app could mean that the content you've worked so hard on might never be seen. Why is this concerning?

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. His posts cover all about video marketing.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

MAY 5, 2020

They always come with an “Ad” favicon, to wan the user, This type of Digital Marketing may have different payment models. The most common are: PPC o pay-per-click: is the most used model of payment for media on the web, and it may be used in almost all digital marketing strategies. Video Marketing.

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 101

Neil Patel

APRIL 13, 2021

In 2020, Roku brought in $1.27 If you’re not using this VOD platform as part of your marketing strategy, now is the time to start. For the video marketer, YouTube offers a number of options: Skippable In-Stream Video Ads: Viewers can choose to skip these ads after the first five seconds.

Advertising 126

Advertising Advertisers Millennials Shoppers 126