Hootsuite

FEBRUARY 4, 2020

million people can be reached through Instagram ads (last updated by Simon Kemp in 2020). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. A post shared by Beyoncé (@beyonce) on Feb 2, 2020 at 4:37pm PST.

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Hubspot Marketing

MARCH 12, 2020

In 2020, workplaces are embracing remote work options more than ever before. 40 Remote Work Stats to Know in 2020. 69% of millennials will trade other benefits for flexible work options including remote work. ( Remote Workforce Size. In the U.S., million employees (3.4% of the workforce) work from home at least half the week.

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Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

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Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Roughly 62% of GenZers and millennials would like to be able to search by image. In 2020, visuals go well beyond static images. Source: Digital 2020.

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Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.

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Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

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Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

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Hubspot Marketing

JANUARY 27, 2020

The percentage of businesses that offer chatbots could grow to 80% in 2020. The facial recognition market is estimated to grow by 20% in 2020. Millennials are the heaviest users of voice assistants, but usage is growing across age groups. BCG and MIT Sloan School of Business ). VisionGain ). There's only a 1.4% eMarketer ).

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Hootsuite

DECEMBER 17, 2019

billion dollars in advertising revenue in 2020. What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. The post 23 YouTube Statistics That Matter to Marketers in 2020 appeared first on Hootsuite Social Media Management.

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Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology. Quick Takeaways.

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Hootsuite

JANUARY 15, 2020

One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. The post 100+ Social Media Demographics that Matter to Marketers in 2020 appeared first on Hootsuite Social Media Management. 250 million people use Pinterest every month. Source: eMarketer. Source: Pinterest.

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Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

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Neil Patel

SEPTEMBER 29, 2020

For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. The most successful social media companies produce compelling content that target audiences will find impossible to ignore.

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Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. Insider Intelligence , 2021) 41% of Gen Z and Millennials make an impulse purchase online every 2-3 weeks. ( dollars in 2022. million people.

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Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

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Gen Z Millennials Retail Price 123

Hootsuite

JANUARY 7, 2020

Millennials did! The post How to Get on The Instagram Explore Page in 2020 appeared first on Hootsuite Social Media Management. Sounds like an opportunity for a creative brand to enjoy a push from the full force of the algorithm, yes? Experiment with an IGTV strategy to capitalize on this under-served channel. (We We sure are.).

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illumin

MAY 16, 2024

They suggest that millennials and Gen Z are increasingly willing to “cancel” brands on social media for perceived offensive humor. A Global Web Index survey from 2020 found that 41% of Gen Zs’ and 34% of millennials ’ primary use of social media is to find “funny or entertaining content.”

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Gen Z Millennials Entertainment Advertising 105

Hootsuite

NOVEMBER 4, 2019

Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. Facebook turns 16 in 2020. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. marketers will use Facebook marketing in 2020. Table of contents. General Facebook stats. Facebook user stats.

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Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so.

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Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Why should you be considering contextual targeting in 2020? Contextual targeting. Contextual targeting.

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Gen Z Advertising Advertisers Millennials 81

Hootsuite

JULY 29, 2020

millennial #chipotle #chipotlehacks #avocadotoast #fyp. ? The post How the TikTok Algorithm Works in 2020 (And How to Work With It) appeared first on Social Media Marketing & Management Dashboard. Use the correct hashtags. Two types of hashtags can help you grow on TikTok: For You page hashtags. original sound – chipotle.

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Hubspot Marketing

NOVEMBER 26, 2019

While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. Apple App Store ). Demographics. And, although it might feel like TikTok is huge in the U.S.,

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving.

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Gen Z Millennials User-Generated Advertising 140

Sprout Social

JANUARY 16, 2020

As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. Marketing via authenticity is essential to reaching Gen Z and younger millennials who are often the arbiters of what goes viral. This post What is viral marketing (and does it actually work in 2020)?

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Gen Z Marketers Marketing Promotion 113

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. As of June 2020, an average of 238 million people were using Snapchat each day. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily. In 2020, it remains one of the 15 most-used social media platforms.

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Social Media Marketing Gen Z Millennials Marketers 145

Hubspot Marketing

JANUARY 31, 2024

And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research. They project that to grow to $975 million by 2033. Wait, what?

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Gen Z Millennials Food Global Marketing 112

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The brand also parted with the Olympics in 2020 and 2022, outfitting Team USA in a capsule collection of loungewear and sleepwear.

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Gen Z Millennials Law Fashion 95

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

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Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

MARCH 2, 2020

The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. If you're considering investing in TikTok in 2020, we've got you covered. Authenticity matters, especially to millennials and Gen Z. Image Source.

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Sprout Social

APRIL 22, 2021

This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok generated $1 billion in revenue in 2020. TikTok generated an estimated $1 billion in revenue throughout 2020 from sources like ads run on the platform. This means that in total, TikTok and Douyin have 1.29

Gen Z 144

Gen Z User-Generated Millennials Marketers 144

Hubspot Marketing

MARCH 8, 2024

eMarketer , 2024) Image Source There was a 20% increase in consumers shifting to ecommerce channels in 2020. Gartner , 2020) eMarketer predicts that global retail media ad spend will reach $140 billion this year, which makes up 20.3% Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

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eCommerce Gen Z B2C Shoppers 104

Martech

MARCH 24, 2022

billion in 2020 and one set of projections say it could reach $828.95 YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Processing.Please wait. billion in 2028.

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Gen Z Millennials Shoppers Digital Marketing 119

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

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Market Trends Gen Z Millennials Transform 145

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

OCTOBER 11, 2023

2020 - Clubhouse is launched as an audio-chat networking app. 2020 - BeReal is launched as an ephemeral picture-sharing app focused on users showcasing unedited real-life snippets of their lives. 2020 - Lemon8 is launched as a lifestyle app that blends elements on Instagram and Pinterest. 2018 - TikTok and Musical.ly

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Gen Z User-Generated Transform Social Media Marketing 128

Backlinko

JUNE 4, 2024

billion 2020 $787.93 billion 2020 $787.93 Census Bureau ) Here’s a table with ecommerce share of US retail sales worldwide since 2018: Year US Retail Ecommerce (% Share of Total Retail Sales) 2018 9.63% 2019 10.97% 2020 14.02% 2021 13.22% 2022 14.54% 2023 15.28% Q1 2024 15.89% Amazon accounts for 40.4% billion 2019 $599.51

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eCommerce Gen Z Shipping Retail 81

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

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Social Media Marketing Gen Z Millennials Shoppers 104