Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

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Hubspot Marketing

MARCH 12, 2020

In 2020, workplaces are embracing remote work options more than ever before. 40 Remote Work Stats to Know in 2020. 69% of millennials will trade other benefits for flexible work options including remote work. ( Remote Workforce Size. In the U.S., million employees (3.4% of the workforce) work from home at least half the week.

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Hubspot Marketing

JANUARY 27, 2020

The percentage of businesses that offer chatbots could grow to 80% in 2020. The facial recognition market is estimated to grow by 20% in 2020. Millennials are the heaviest users of voice assistants, but usage is growing across age groups. BCG and MIT Sloan School of Business ). VisionGain ). There's only a 1.4% eMarketer ).

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Hootsuite

DECEMBER 17, 2019

billion dollars in advertising revenue in 2020. What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. The post 23 YouTube Statistics That Matter to Marketers in 2020 appeared first on Hootsuite Social Media Management.

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Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

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Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.

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Millennials Event Marketing Food Entertainment 111

Hootsuite

JANUARY 7, 2020

Millennials did! The post How to Get on The Instagram Explore Page in 2020 appeared first on Hootsuite Social Media Management. Sounds like an opportunity for a creative brand to enjoy a push from the full force of the algorithm, yes? Experiment with an IGTV strategy to capitalize on this under-served channel. (We We sure are.).

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Neil Patel

SEPTEMBER 29, 2020

For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. The most successful social media companies produce compelling content that target audiences will find impossible to ignore.

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Social Media Marketing Real Estate Gen Z B2C 143

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology. Quick Takeaways.

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Market Trends Transform Marketing Marketers 112

Hubspot Marketing

NOVEMBER 26, 2019

While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. Apple App Store ). Demographics. And, although it might feel like TikTok is huge in the U.S.,

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Gen Z Entertainment Millennials Advertisers 145

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving.

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Gen Z Millennials User-Generated Advertisers 143

Hootsuite

JULY 29, 2020

millennial #chipotle #chipotlehacks #avocadotoast #fyp. ? The post How the TikTok Algorithm Works in 2020 (And How to Work With It) appeared first on Social Media Marketing & Management Dashboard. Use the correct hashtags. Two types of hashtags can help you grow on TikTok: For You page hashtags. original sound – chipotle.

Millennials 145

Millennials Law Social Media Marketing Analytics 145

Sprout Social

JANUARY 16, 2020

As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. Marketing via authenticity is essential to reaching Gen Z and younger millennials who are often the arbiters of what goes viral. This post What is viral marketing (and does it actually work in 2020)?

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Hubspot Marketing

MARCH 2, 2020

The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. If you're considering investing in TikTok in 2020, we've got you covered. Authenticity matters, especially to millennials and Gen Z. Image Source.

Gen Z 137

Gen Z Millennials User-Generated Place 137

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

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Gen Z Millennials Retail Price 126

Sprout Social

APRIL 22, 2021

This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok generated $1 billion in revenue in 2020. TikTok generated an estimated $1 billion in revenue throughout 2020 from sources like ads run on the platform. This means that in total, TikTok and Douyin have 1.29

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Gen Z User-Generated Millennials Marketing 144

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so.

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Gen Z Millennials Marketing Marketers 133

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Why should you be considering contextual targeting in 2020? Contextual targeting. Contextual targeting.

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Gen Z Advertisers Advertising Millennials 81

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

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Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

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Gen Z Millennials Customer Acquisition Law 120

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. Insider Intelligence , 2021) 41% of Gen Z and Millennials make an impulse purchase online every 2-3 weeks. ( dollars in 2022. million people.

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Gen Z Millennials eCommerce Social Media Marketing 124

Faraday

APRIL 16, 2021

Over the last year, interest rates for home mortgages have been at an all-time low , coming in at as little as 2.68% in December 2020. In August 2020, home sales shot up to reach a 14-year high. Find millennial homeowners on the right channels Millennials are a digitally native generation.

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Millennials Gen Z Real Estate Energy 52

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

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Market Trends Gen Z Millennials Transform 145

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. — Wendy's (@Wendys) August 27, 2020. — feen (@thedragonfeeney) May 18, 2020. Yep, all of the above. Let’s do this. ??

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Gen Z Branding Millennials Real Estate 141

Martech

MARCH 24, 2022

billion in 2020 and one set of projections say it could reach $828.95 YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Processing.Please wait. billion in 2028.

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Gen Z Millennials Shoppers Digital Marketing 132

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. In 2020 and 2021 travel took a huge hit with lockdowns worldwide. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S.

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Gen Z Shoppers Millennials Retail 105

Marketing Insider Group

OCTOBER 27, 2020

Millennials Rule. Millennials now make up the largest percentage of the U.S. Well, in 2020, buyers don’t answer the phone if they don’t know you. Content Marketing Institute’s (CMI) 2020 B2B Content Marketing Report found that 50% of content is TOFU. He or she is more likely to be a millennial and a digital native.

Content Marketing 144

Content Marketing Millennials Non-Profit Marketing 144

Adobe Experience Cloud Blog

JANUARY 23, 2018

By the year 2020, the consumer experience is expected to surpass cost and product as the primary differentiator among different brands. Gartner predicted that by the year 2020, around 85 percent of all customer interactions would be accomplished without human interference. Also, consider generational expectations.

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Thought Leadership Millennials Customer Marketing Strategy 134

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). A post shared by Worn Wear (@wornwear) on Feb 24, 2020 at 5:30pm PST. Photos: @mr_guesty.

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Retail Gen Z Fashion Millennials 109

Sprout Social

AUGUST 24, 2021

— Combat Artist (@CombatArtistBJJ) September 28, 2020. — Nai, the Internet’s Esthetician (@LaBeautyologist) November 5, 2020. The Field of Dreams game made this Millennial feel like a kid again, but you don’t need to go that big to evoke nostalgia. — Xbox FR (@XboxFR) October 7, 2020. Don’t force it.

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Food Millennials PR Marketers 140

Marketing Insider Group

MARCH 12, 2014

There are 5 generations to consider: Traditionalists (born before ‘46), Baby Boomers (born before ‘64), Generation X (born before ‘76), Millennials (born before ‘97) and Generation C or Z (born 97-?). There are nearly twice as many Baby Boomers as there are Generation X and more Millennials than Baby Boomers. No, Millennials.

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Millennials Education Management Customer 107

Hubspot Marketing

JANUARY 31, 2024

And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research. They project that to grow to $975 million by 2033. Wait, what?

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Gen Z Millennials Food Global Marketing 119

Hootsuite

JUNE 12, 2020

A post shared by Instagram for Business (@instagramforbusiness) on Apr 14, 2020 at 1:29pm PDT. Since its audience skews millennial, the account’s Stories feature references that speak to the age range, from Animal Crossing to Aubrey Plaza. A post shared by Instagram for Business (@instagramforbusiness) on May 7, 2020 at 2:40pm PDT.

Analytics 145

Analytics Millennials Promotion Management 145

illumin

MAY 16, 2024

They suggest that millennials and Gen Z are increasingly willing to “cancel” brands on social media for perceived offensive humor. A Global Web Index survey from 2020 found that 41% of Gen Zs’ and 34% of millennials ’ primary use of social media is to find “funny or entertaining content.”

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Gen Z Millennials Entertainment Advertising 106

Sprout Social

NOVEMBER 18, 2020

But in 2020, more than half of consumers (55% overall and 65% of millennials) say they expect brands to go beyond corporate statements and donations and announce new initiatives, goals and involvement in industry-wide coalitions. — ESSENCE (@Essence) November 10, 2020. ESSENCE [link].

Branding 125

Branding Key Performance Indicator Transform Millennials 125

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. In 2020, TikTok was ranked one of the world’s top mobile apps , outperforming YouTtube, Tinder, and Netflix. Why Should You Sell Products on TikTok? Get Creative With Emojis.

Product 141

Product eCommerce Millennials User-Generated 141

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. Based on an analysis of PayPal internal data from October 2020 through January 2021, Pay in 4 average order value is 39% higher than standard PayPal transactions. BNPL allows consumers to split large purchases into several monthly payments, interest-free. Learn more here.

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Gen Z Customer eCommerce Retail 134