Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.

Millennials 110

Millennials Event Marketing Food Entertainment 110

Hootsuite

DECEMBER 17, 2019

Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. billion dollars in advertising revenue in 2020. What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. Insider Intelligence , 2021) 41% of Gen Z and Millennials make an impulse purchase online every 2-3 weeks. ( dollars in 2022. million people.

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Hootsuite

JANUARY 15, 2020

One in two users have made a purchase after spotting a Promoted Pin. One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. The post 100+ Social Media Demographics that Matter to Marketers in 2020 appeared first on Hootsuite Social Media Management.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

JANUARY 7, 2020

Because, even though Instagram isn’t showing like counts anymore , you can still get a sense of what’s working for other brands just by seeing what the algorithm promotes. Millennials did! The Shopping channel is similar to IGTV in that Instagram is promoting it hard in Explore. And what your prospective audience likes.

Millennials 145

Millennials User-Generated B2C Fashion 145

Hootsuite

NOVEMBER 4, 2019

Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. Facebook turns 16 in 2020. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. It’s okay to promote them in about 30%of your posts. Table of contents. General Facebook stats. Facebook user stats.

User-Generated 112

User-Generated Marketers Marketing Advertising 112

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Memes get shared and promoted like crazy because they resonate with people, all the while outsiders involve themselves with meme trends via “likes” and shares.

Gen Z 113

Gen Z Marketers Marketing Promotion 113

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. As of June 2020, an average of 238 million people were using Snapchat each day.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hootsuite

JULY 29, 2020

millennial #chipotle #chipotlehacks #avocadotoast #fyp. ? If you already didn’t know, here’s something really smart about TikTok: it makes downloading videos and cross promoting them on other platforms a piece of cake. Use the correct hashtags. Two types of hashtags can help you grow on TikTok: For You page hashtags.

Millennials 145

Millennials Law Social Media Marketing Analytics 145

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The brand also parted with the Olympics in 2020 and 2022, outfitting Team USA in a capsule collection of loungewear and sleepwear.

Gen Z 95

Gen Z Millennials Law Fashion 95

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Why should you be considering contextual targeting in 2020? Contextual targeting. Contextual targeting.

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently.

Retail 107

Retail Gen Z Fashion Millennials 107

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. — Wendy's (@Wendys) August 27, 2020. — feen (@thedragonfeeney) May 18, 2020. Yep, all of the above. Let’s do this. ??

Gen Z 139

Gen Z Branding Millennials Real Estate 139

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. In 2020, TikTok was ranked one of the world’s top mobile apps , outperforming YouTtube, Tinder, and Netflix. You can also promote discount codes or sales in your TikTok bio.

Product 141

Product eCommerce Millennials User-Generated 141

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. For instance, in April 2020, TikTok introduced donation stickers that could be added to videos, live streams, and profiles. original sound - Sam Smith.

Non-Profit 120

Non-Profit Gen Z Millennials User-Generated 120

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Gen Z Will Continue to Influence Marketing More Than Millennials. But some things are certain. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

JUNE 12, 2020

Save time and look professional while promoting your brand in style. If one of your goals is to engage followers or promote awareness, keep an eye on this. If you think this figure is low, consider promoting your Stories with a post. A post shared by Instagram for Business (@instagramforbusiness) on Apr 14, 2020 at 1:29pm PDT.

Analytics 145

Analytics Millennials Promotion Management 145

Hubspot Marketing

AUGUST 12, 2022

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. Green marketing focuses on strategies that promote environmental awareness and protection. Is your team representative of the future you want to promote?

Gen Z 143

Gen Z Education Marketers Marketing 143

Sprout Social

OCTOBER 14, 2020

Meanwhile, a brand ambassador program is a company-wide initiative to seek out people who meet the criteria above and encourage them to promote your brand. Posted by Too Faced Cosmetics on Saturday, August 15, 2020. Interested in assembling an army of ambassadors to promote your brand more aggressively? It’s a win-win.

Branding 145

Branding Gen Z Millennials Promotion 145

Hubspot Marketing

JANUARY 9, 2023

About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Launched in April 2020, Clubhouse skyrocketed in popularity at the start of the pandemic when many people were stuck at home and looking for community. Twitter Alternatives for Audio Content. YouTube Shorts.

Gen Z 123

Gen Z Marketers Marketing Millennials 123

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Millennials Rule. Millennials now make up the largest percentage of the U.S. Well, in 2020, buyers don’t answer the phone if they don’t know you. He or she is more likely to be a millennial and a digital native. Lead Source.

Content Marketing 144

Content Marketing Millennials Marketers Marketing 144

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. And where should I promote my videos? Once you've created a dynamic video that grabs viewers' attention, it's time to start thinking about promotion.

Branding 116

Branding Millennials Video Marketing B2C 116

Sprout Social

FEBRUARY 17, 2023

On the other end of the spectrum, co-marketing is a strategy where two brands work together on a one-off marketing campaign or promotion. These two complementary brands have created marketing promotions that enable them to help customers find both the right furniture and the right paint colors for their homes.

Branding 109

Branding Millennials Promotion Price 109

SocialPilot

JANUARY 15, 2024

Facebook video ads are used by more than 73% of marketers to promote their products or services. In 2020, digital video ad spending was reported to be $9.95 A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. More than 500 million people watch videos on Facebook.

Video Marketing 99

Video Marketing Gen Z Marketers Marketing 99

Sprout Social

MAY 21, 2019

50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. 27% of marketers are already using Pinterest.

Millennials 111

Millennials Shoppers Food User-Generated 111

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? This is magic content for B2B promotions via Reddit Ads. Standard inventory.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials User-Generated 87

Econsultancy

DECEMBER 6, 2021

Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

SEPTEMBER 7, 2022

Customers expect deals and promotions from their favorite retailers. Tease your Black Friday promotions in advance. According to Bluecore, 59% of Black Friday sales were made by first-time shoppers in 2020!) One recent survey found that 8% of shoppers had bought something in the past 6 months because an influencer promoted it.

eCommerce 114

eCommerce Shoppers Retail Fashion 114

Hootsuite

MAY 27, 2020

Think Facebook is a better network for reaching Baby Boomers than Millennials? Well, the numbers show that Millennials still outnumber Boomers on the platform. One more: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.”. — Glossier (@glossier) May 5, 2020.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Millennials ranked Instagram as their favorite social media app in 2022. 44% of users surveyed use Instagram Stories to promote products or services. The Instagram app has over 78 million monthly active users. Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

SocialPilot

JANUARY 10, 2024

But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. In 2020, TikTok launched its Creator Fund, which officially allows the app’s most popular and successful users to make money through their content. per 1,000 views.

Gen Z 96

Gen Z User-Generated Millennials Promotion 96

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. 46% of companies said social media recruiting investments are a focus in 2020 and beyond ( Jobvite ). 71% of U.S. " [link].

Millennials 119

Millennials Communications Promotion Non-Profit 119

Hubspot Marketing

SEPTEMBER 28, 2022

Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose. Since gaining millions of followers on the app, Afualo has been tapped to promote films like "The Lost City," starring Sandra Bullock and Channing Tatum. Image source.

Gen Z 94

Gen Z Influencer Marketing Entertainment Marketers 94

Bannerflow

SEPTEMBER 7, 2021

Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. By April 2020, car sales had dropped by 47% in the US and by 80% in Europe. Car advertising campaigns are some of the most inventive around. The Ford Mustang Mach-E.

Advertisers 98

Advertisers Advertising Gen Z Millennials 98

Neil Patel

SEPTEMBER 13, 2021

The documentary had a 2020 Netflix release and has a 1-hour 34-minute runtime. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. The Great Hack.

Transform 136

Transform Marketers Marketing Millennials 136