Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Martech

JULY 12, 2021

But that changed in 2020, right? The Rosé berries have actually been on the market for 12 years; but one problem was that, too Baby Boomers and Gen X, at least, they looked unripened. “Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. Think about shopping for fresh produce.

Shoppers 118

Shoppers Shopper Market Millennials Retail 118

Martech

JULY 13, 2021

But that changed in 2020, right? “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. Driscoll’s pandemic-driven pivot. Think about shopping for fresh produce.

Shopper Market 113

Shopper Market Millennials Shoppers Shipping 113