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Email deliverability: What you need to know

Martech

The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. No more trying to hide the unsubscribe link or sending people to a landing page that has a phone number on it,” said Price. “I in 2023 compared to 2020. How big is the spam problem?

Price 120
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Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care. That genie is out of the bottle.

eCommerce 115
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How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Hubspot Marketing

How Super Bowl Ad Prices Have Changed Over Time Is a Super Bowl ad worth the cost? Googles 90-second Loretta ad from the 2020 Super Bowl (Tampa Bay Buccaneers 31 - Chiefs 9) cost the search behemoth $16.8 Amazons 90-second Before Alexa ad from 2020 cost $16.8 million on its wildly popular Budweiser ads between 1967 and 2020.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

It’s safe to assume that most of them are online and using the internet on a daily basis, so increasing digital marketing efforts in 2020 will definitely help. . 2020 is probably the last digital marketing train you can catch. Graphic source: Keap report. So, what are you waiting for?

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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 142
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Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape.

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How Video Consumption is Changing in 2020 [New Research]

Hubspot Marketing

In 2020, video is more important to consumers than ever before. According to HubSpot's 2020 State of Marketing report , video beat out heavyweight contenders like email, blogging, and infographics as the most used type of marketing content. How Video Consumption is Changing in 2020. Navigating Video in 2020.

Gen Z 145