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Google AR beauty ads now let brands promote lip, eye products

Search Engine Land

Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. The new try-on experience will replace the ad product image in eligible Shopping ads.

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5 skills you need to get promoted in 2020

Sprout Social

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? from 2020 to 2021 , an increase of 490 million humans. 5 steps to promote your business on social media.

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How to use Snapchat for business in 2020

Sprout Social

So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. Because of their high engagement rates, Snapchatters are 60% more likely to make impulse purchases based on products they see on the app.

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What to do with your 2020 social strategy now

Sprout Social

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. — Jen Hartmann (@jenalyson) March 11, 2020. Before you push forward with planned promotions or sales, think about how the current situation may have affected your audience. — Steak-umm (@steak_umm) April 14, 2020.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

It’s a good idea to calculate your marketing ROI based on your gross profit for your product or service, not your gross revenue. This number will include everything it costs to produce your products. Total revenue: Sales generated by your marketing campaign (such as product purchases). Total COGS: Cost of goods sold.

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