Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. — NowThis (@nowthisnews) October 29, 2020.

Social Media Marketing 128

Social Media Marketing Key Performance Indicator Marketers Marketing 128

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social listening can also give insights into potential new products. Social media marketing for insurance agents feeds your sales funnel.

Social Media Marketing 98

Social Media Marketing Gen Z Education Health 98

Hootsuite

MAY 31, 2022

First, let’s check out how Pinterest stacks up against other social media platforms. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Most people check in when they want to research a type of product or resource. Pinterest is the 14th largest social network in the world.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Remarketing and retargeting to have them try out “this other product” that compliments what they already bought.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Sprout Social

SEPTEMBER 29, 2020

So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. Because of their high engagement rates, Snapchatters are 60% more likely to make impulse purchases based on products they see on the app.

Gen Z 137

Gen Z Millennials User-Generated eCommerce 137

Hootsuite

APRIL 22, 2020

Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books. RIP, traditional marketing.

Management 145

Management Social Media Marketing Entertainment Communications 145

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. What social networks are doing.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Econsultancy

DECEMBER 6, 2021

Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

OCTOBER 27, 2020

The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However, social media isn’t the only aspect of digital that’s delivering impressive numbers. Worldwide social media users: 4.14 Essential headlines.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Neil Patel

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. The 5 Top Amazon Marketing Companies in The World.

Shoppers 139

Shoppers Transform Marketers Marketing 139

Hootsuite

FEBRUARY 10, 2020

These are the four social media apps that are the bare minimum for any social media marketer. They represent the biggest social platforms out there right now. Let’s be honest: If you aren’t using them, are you really a social media marketer? They are: Facebook. Enter Campsite.

User-Generated 145

User-Generated Analytics Marketers Marketing 145

Neil Patel

SEPTEMBER 22, 2020

And all of that depends on your ability to convert your unaware traffic into active customers craving for your next product launch. Their services include Search Engine Optimization, Conversion Rate Optimization, Pay Per Click, Digital Strategy, and Social Media Marketing. 1 Neil Patel Digital — Best For SEO + CRO.

Price 144

Price Communications Social Media Marketing SEO 144

Neil Patel

AUGUST 13, 2020

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. Because it does !

Digital Marketing 145

Digital Marketing eCommerce Marketers Marketing 145

Sprout Social

FEBRUARY 6, 2020

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year. Facebook updates.

User-Generated 138

User-Generated Social Media Marketing Education Promotion 138

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. GWI , 2020) Social Commerce Purchasing Stats $86.21

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Sprout Social

MARCH 4, 2020

Do you know what a successful social media product launch looks like? Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. And it’s no secret why social media is growing as a product discovery channel.

Product 125

Product Analytics Promotion Retail 125

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. The social network saw 20.4% million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. million U.S.

User-Generated 112

User-Generated Gen Z Marketers Marketing 112

Martech

JUNE 9, 2022

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Facebook has declined to comment on the new product. Since Meta hasn’t officially announced the new product, little has been said about it in the advertising community. The initial response.

Product 98

Product Advertising Advertisers User-Generated 98

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. trillion USD market cap. trillion USD market cap. trillion USD market cap.

eCommerce 104

eCommerce Gen Z B2C Shoppers 104

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Take a look at YouTube’s trending videos.

Gen Z 145

Gen Z Marketers Marketing Analytics 145

Duct Tape Marketing

MARCH 26, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing. 2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. I chatted with some incredible guests on the Duct Tape Marketing Podcast.

Marketers 97

Marketers Marketing Analytics Social Media Marketing 97

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. So, why not take a moment to talk about examples of a great online marketing strategy? Social media marketing. Content Marketing. Why try it. Why try it.

Marketing Strategy 72

Marketing Strategy User-Generated Marketers Marketing 72

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Craft a compelling message. 42% of U.S. Get Started.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Rock Content

JUNE 15, 2020

It is essential for your social media marketing strategy and for boosting your business. Another free tool, which you can take advantage of to increase your followers and make them buy your product and service, is Stories. So, if influencers offer specific products/services, more people will buy them.

User-Generated 75

User-Generated Social Media Marketing Advertising Advertisers 75

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. If possible, use a consistent username across social networks. A call-to-action button gives people a quick and easy way to reach out to you, shop for your products, or otherwise engage with your business.

Marketers 145

Marketers Marketing User-Generated Promotion 145

Hootsuite

SEPTEMBER 16, 2020

Shops catalogs your products in collections, allowing interested customers to browse, save, share, and even buy your products within the app. If you’re planning to set up your Facebook Shop right away, here’s some good news for you: Facebook has waived the transaction fees until the end of this year (Dec 31st, 2020).

Product 145

Product Shipping eCommerce Marketers 145

Hootsuite

APRIL 13, 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. Tips: Collections make it easier for users to browse and purchase products directly in the Facebook feed. Try it free today. Get Started.

Transform 145

Transform Promotion Social Media Marketing Advertising 145

The CMO Survey

MARCH 28, 2023

Marketing organizations report working from home all of the time at lower rates than in the last survey (39.3 Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. percent vs. 48.7

CMO 130

CMO Finance Marketers Marketing 130

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2020 - Clubhouse is launched as an audio-chat networking app.

Gen Z 128

Gen Z User-Generated Transform Social Media Marketing 128

Neil Patel

SEPTEMBER 24, 2020

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Its Facebook advertising services start at $250 per month, which comes with a dedicated digital specialist who can create an effective social media plan for your brand.

Advertising 99

Advertising Advertisers User-Generated Social Media Marketing 99

Neil Patel

SEPTEMBER 24, 2020

The nice part about being a full-service agency is the fact that we’re able to help clients with all of the other important components of digital marketing — SEO, email marketing, social media marketing, content marketing, direct response, and more.

eCommerce 97

eCommerce Advertising Advertisers Health 97

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Customers are already looking for you on social media.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

DECEMBER 14, 2020

With people spending more time on social media because they’re stuck at home, social teams are also under pressure to be always on. Many social media marketing leaders also had to scrap their original strategies because they were no longer relevant or appeared inconsiderate. See the answers??.

Social Media Marketing 142

Social Media Marketing Acquisition Marketing Management Entertainment 142

Hubspot Marketing

DECEMBER 5, 2019

82% of Gen-Z people say they trust Reddit when it comes to learning more about products. If you're a marketer in a field related to consumer products, especially technology, you might not want to count out Reddit just yet. The discussion-based platform has more than 130,000 active communities. Reddit Blog ). Reddit Blog ).

Gen Z 140

Gen Z Millennials User-Generated Advertising 140

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing 144

Social Media Marketing Marketers Marketing B2C 144