Backlinko

OCTOBER 21, 2024

Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.”

SEO 104

SEO Finance User-Generated Food 104

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. The UGC was used as new visuals for Auburns song Daydream.

Branding 100

Branding Finance Fashion Health 100

Use Insider

NOVEMBER 18, 2024

PATTERN Beauty, founded by Tracee Ellis Ross, aims to help people “embrace the hair they have” by providing haircare products that cater to diverse hair types and regimes. That’s good news for the industry following a rocky 2020. Christiane highlighted the importance of engaging mobile users, as more customers browse on their devices.

Retail 59

Retail Transform Customer User-Generated 59

Whos Mailing What

JUNE 13, 2025

Based on these insights, businesses can send relevant mail pieces like postcards featuring a customer’s favorite product or special offers based on their past order. Instead of sending the same generic brochure to everyone, brands can now deliver personalized messages that touch the hearts of customers and also engage with them.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Search Engine Land

AUGUST 28, 2024

However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. For several years, I’ve been covering Yandex, Baidu and other search engines worldwide as they develop their search products with and without AI.

SEO 93

SEO Transform Automobile Real Estate 93

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Litmus

JUNE 17, 2025

Instead, true email personalization tailors the entire email content, including images, product recommendations, time of send, and offers, based on a recipient’s preferences, behaviors, and characteristics. Email volume keeps increasing Overall email volume in 2024 was up 13% compared to 2020 and is expected to grow another 13% by 2026.

Branding 87

Branding CRM Email Marketing Analytics 87

Animalz blog

JANUARY 30, 2025

The first article on our blog about AI appeared in August 2020 , when our former in-house technologist Andrew Tate started playing around with GPT-3. And the math looked promising: lower production costs would offset the reduced pricing, and clients would get more content for their budget. The reality was different.

Transform 67

Transform Thought Leadership Fashion User-Generated 67

Set Up

JANUARY 21, 2025

For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont. For example, Taco Bell integrated Voice Artificial Intelligence across its U.S.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

SocialPilot

FEBRUARY 3, 2025

billion social media users globally, your target audience is bigger than ever, but so is your competition. This is vital, especially for the audience who are researching and are not familiar with your product or services. Create sponsored content or co-branded giveaways showcasing your products with their unique voice for relatability.

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Spiralytics

JANUARY 23, 2025

Expanding the content creator community With millions joining the content creator economy since 2020, the industry has shifted dramatically, with platforms like YouTube and TikTok drawing vast numbers of individuals. Over 165 million content creators have joined social media since 2020. 6 in 10 content creators have full-time jobs.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Whos Mailing What

JUNE 26, 2025

You know, the company’s other products before we get into talking about mail? Each of our specialized divisions – we have industrial graphics, retail displaying board, and decal promotional products all under our realm. At the same time, we strive to generate a response … our call to action. is our parent company.

Direct Mail 64

Direct Mail Manufacturing Shipping Industry Insights 64

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 64

Gen Z Transform Fashion Food 64

Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. It also offers experimentation capabilities allowing users to test many variations on website placements, CTAs, etc. Edge Delivery.

User-Generated 64

User-Generated Analytics Management Product 64

Animalz blog

MARCH 6, 2025

with just $37,000 spent on demand generation. “It’s not AI-generated content,” Kyle says. ” This approach resolves the tension many content teams face between maintaining quality and scaling production. . “It’s not AI-generated content. billion acquisition by Google.

CMO 70

CMO Energy User-Generated Thought Leadership 70

SocialPilot

FEBRUARY 13, 2025

Did you know that the number of people researching for businesses using Google Reviews has gone up from 63% in 2020 to a whopping 81% in 2024? About 9 out of 10 users have confirmed that they have made buying decisions based on online reviews. They give you real-time insights that can help you refine your product/service.

Food 64

Food User-Generated PR Management 64

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. 82% say personalized ads help them discover products/services they are interested in more quickly. higher), connected TV (13.8%) and social media (11.9%).

CMO 52

CMO Law Advertisers Advertising 52

Hubspot Marketing

APRIL 7, 2025

Specifically, as far back as early 2020, we began to see that Google was demanding a new approach. You can see the results in posts like this one , where a HubSpot customer describes the literal years-long journey he took to discover our brand, fall under our influence, and, eventually, buy our product.

Transform 83

Transform User-Generated SEO CMO 83

Welcome Software

FEBRUARY 18, 2025

In fact, up to 88% of users are less likely to return to your website if they’re less than keen on the user experience. The short of it: A website audit is an in-depth, data-driven assessment of the experience your website provides to users and helps you evaluate your site methodically, so you can find new ways to improve it.

COS 52

COS SEO User-Generated Analytics 52

Hootsuite

OCTOBER 24, 2024

Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. And with political ad spending set to jump by 30% in 2024 compared to 2020, expect that trend to continue. Instead, focus on promoting your brand and your products. And the numbers back that up.

Non-Profit 118

Non-Profit Education Promotion Entertainment 118

Hubspot Marketing

MAY 7, 2025

You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. While soft skills can always be fostered on the job once working remotely, its productive to emphasize these in the hiring process for your remote marketing jobs. How do you keep them happy and productive?

Digital Marketing 82

Digital Marketing Management CRM Communications 82

Chief Martec

MAY 6, 2025

While new AI natives continue to blossom, the previous generation is consolidating more. The market of martech grew exponentially to thousands and thousands of products. In fact though, 2/3 of the ones that went away were from the previous decade, 2010-2020. solutions categorized. From there, things got surreal.

B2C 79

B2C Marketing Automation Platform Law Marketing 79

Backlinko

OCTOBER 16, 2024

AI remains one of the dominant themes of venture capital investing and millions of users engage regularly with a growing number of AI apps. VEED Website: [link] Year founded: 2018 HQ: London, United Kingdom Users: 10 million Funding: $35 million Description: VEED offers an AI-powered video editing platform. Let’s dive right in!

User-Generated 110

User-Generated Product 110

Backlinko

JUNE 23, 2025

Today, Cash App is a popular digital wallet with over 57 million users. It targets the lower-income adult demographic with a range of products, from money transfers, debit cards to personal loans. Cash App Key Stats Cash App has 57 million monthly active users. billion 2020 $5.97 million 2020 $457.67 25-34 26.2%

User-Generated 63

User-Generated Product 63

Martech

JUNE 5, 2025

From the outside, everything was going well: regular product updates, strong positioning as the mature, industry standard and solid revenue performance. Now, when people have simple questions, they use generative AI because its faster, more direct and crucially good enough. Take Google. Then, in November, OpenAI launched ChatGPT.

Marketing 60

Marketing Marketers Customer Acquisition Energy 60

Jeff Bullas

FEBRUARY 1, 2023

The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. The platform generated over $2.84 billion in revenue in 2020. In 2020, Uber generated $14.1 billion in revenue in 2020.

Food 321

Food User-Generated Shoppers Retail 321

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? An example of user-generated content from Calvin Klein. Not clued in just yet?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing Strategy 175

Marketing Strategy Transform Thought Leadership User-Generated 175

Hootsuite

OCTOBER 26, 2020

Those updates can include everything from a Twitter story update, to users changing who can reply to Tweets, to increased context around Twitter trends. While changes and updates are always being made, here are the new Twitter updates for October 2020 that are most relevant to businesses and brands. October Twitter updates 2020.

Health 145

Health Social Media Marketing User-Generated Promotion 145

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Below, I’ll show you the strategies and tactics you need to sell products on TikTok.

Product 145

Product eCommerce Millennials User-Generated 145

Neil Patel

NOVEMBER 4, 2020

They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? Marketing that generates sales on Amazon is highly competitive.

Shoppers 145

Shoppers Marketing Marketers Transform 145

Jeff Bullas

MARCH 1, 2023

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

Social Media Marketing 328

Social Media Marketing User-Generated Price Analytics 328

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 246

Health User-Generated Transform Education 246

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Rock Content

JUNE 29, 2023

With over 50 million active users , TikTok has become a behemoth in the social media world and is changing the way companies develop and release products , according to an article by the Wall Street Journal. And, with any luck, become the object of desire for active users of what is currently the most popular app around.

Product 98

Product Branding User-Generated CMO 98

Sprout Social

AUGUST 30, 2021

Generate qualified leads. By taking a social-first approach to creative production, businesses can avoid pushback from their social teams, last-minute requests for resized assets and low performance. HeatherBadenoch) December 9, 2020. The benefits of multichannel marketing are clear. Reach prospects and returning customers.

User-Generated 145

User-Generated Customer loyalty Advertisers Advertising 145