Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Find them here. Try YouTube advertising.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hootsuite

MAY 31, 2022

First, let’s check out how Pinterest stacks up against other social media platforms. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. If you want to promote products on Pinterest, you need to know what your audience can afford. 45% of social users in the U.S.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. When you’re thinking about how to use Facebook for business in 2020, Stories can offer a powerful way to connect with fans. How to create a Facebook marketing strategy in 7 easy steps. A whopping 2.4

Marketing 145

Marketing Marketers User-Generated Promotion 145

Hootsuite

JULY 21, 2022

Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. Your growth rate for 2021 was 10 percent, increasing social traffic from 90,000 visits in 2020 to 100,000 in 2021. Enter the number “2020” in cell A1. Put your 2020 total traffic, leads, or sales numbers in cell B1.

Promotion 121

Promotion Finance Analytics User-Generated 121

Hootsuite

APRIL 13, 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. Tips: Promoted videos will autoplay without sound on loop in the Pinterest feed when they are 50% in view. Try it free today. Get Started.

Transform 145

Transform Promotion Social Media Marketing Advertisers 145

Hootsuite

JULY 29, 2020

If you already didn’t know, here’s something really smart about TikTok: it makes downloading videos and cross promoting them on other platforms a piece of cake. Enabling your download option lets people share your content on other social channels. Make sure people can interact with your content.

Millennials 145

Millennials Law Social Media Marketing Analytics 145

Sprout Social

DECEMBER 14, 2020

With people spending more time on social media because they’re stuck at home, social teams are also under pressure to be always on. Many social media marketing leaders also had to scrap their original strategies because they were no longer relevant or appeared inconsiderate. See the answers??.

Social Media Marketing 143

Social Media Marketing Acquisition Marketing Management Entertainment 143

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. — Coors Light (@CoorsLight) April 28, 2020. The #CouldUseABeer campaign was inspired by another previous social media win for Coors Light. — Coors Light (@CoorsLight) April 12, 2020.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. Using the internet to promote a brand and reach the public will be more relevant to the success of brands from now on. Social media marketing. Content Marketing.

Marketing Strategy 72

Marketing Strategy User-Generated Marketing Marketers 72

Sprout Social

JULY 23, 2020

Cloth face coverings… Posted by CDC on Friday, July 17, 2020. However, social media and healthcare are about so much more than follower-count. — CDC (@CDCgov) July 16, 2020. — American Foundation for Suicide Prevention (@afspnational) June 8, 2020. Just look at the CDC’s 1.9+

Health 143

Health Education User-Generated Retail 143

Neil Patel

SEPTEMBER 24, 2020

The nice part about being a full-service agency is the fact that we’re able to help clients with all of the other important components of digital marketing — SEO, email marketing, social media marketing, content marketing, direct response, and more.

eCommerce 97

eCommerce Advertising Advertisers Health 97

Neil Patel

SEPTEMBER 24, 2020

Its Facebook advertising services start at $250 per month, which comes with a dedicated digital specialist who can create an effective social media plan for your brand. Hibu will set up your Facebook business page and use its team of dedicated marketers to craft highly targeted ads that convert visitors.

Advertisers 99

Advertisers Advertising User-Generated Social Media Marketing 99

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. This post gives you a look at the social media demographics of each network.

Social Media Marketing 135

Social Media Marketing Promotion Advertisers Advertising 135

Hootsuite

NOVEMBER 9, 2020

31, 2020 , for one-time ad credit worth $300 or have a portion of ad spend matched by TikTok. — Taylor Lorenz (@TaylorLorenz) August 14, 2020. — mom friend (@emmaspacelynn) October 5, 2020. — linear equation (@LinneaJuliet) October 26, 2020. You can now add a website and contact email to your profile.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Rock Content

JUNE 15, 2020

It is essential for your social media marketing strategy and for boosting your business. It’s important to know that many influencers cannot promote your products/services well, although they’ve thousands of followers. Detailed information about influencers’ on social media, especially on Instagram, is very important.

User-Generated 75

User-Generated Social Media Marketing Advertisers Advertising 75

Sprout Social

JANUARY 26, 2021

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. COSAGOV) August 4, 2020.

Entertainment 144

Entertainment eCommerce Digital Marketing Social Media Marketing 144

Hootsuite

SEPTEMBER 14, 2020

Recommended reading : 25 Resources for Free Stock Photos in 2020. Recommended reading : All the Facebook Ad Sizes You Need to Know in 2020. Facebook Ads Manager is an advertising management tool to make, edit, and analyze paid promotional Facebook advertising campaigns. Use Hootsuite to level up your social media marketing.

Energy 145

Energy Analytics Social Media Marketing Advertisers 145

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Hootsuite

NOVEMBER 26, 2020

Your brand likely hasn’t created a social media marketing plan. Spending time to craft a social media marketing plan gives your brand a good idea of who your audience is and how that audience differs on each social media channel. — Pee-wee Herman (@peeweeherman) January 24, 2020.

Social Media Marketing 145

Social Media Marketing Management Marketing Plan Branding 145

Sprout Social

MARCH 30, 2021

A major music streaming brand’s agency had the idea to create and promote playlists based on their listeners’ workouts. Who was the artist of the summer in 2020? In 2020, 96.5 After nine rounds of voting, former One Direction member Louis Tomlinson was crowned the 2020 #ArtistOfTheSummer. What day is leg day? .

Health 128

Health Manufacturing Promotion Social Media Marketing 128

Sprout Social

MARCH 4, 2020

When you launch a product, you’re responsible for aligning your social media marketing strategy with other channels and initiatives. Social captions (think: Facebook, Instagram). uniqlo) on Feb 15, 2020 at 7:15pm PST. Direct social sales? A post shared by Swatch (@swatch) on Feb 17, 2020 at 8:58am PST.

Product 128

Product Promotion Analytics Retail 128

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Brands looking to implement this type of social media marketing should focus on high-quality, creative visuals that tell a story.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. As of June 2020, the old API that allowed creepy spy apps is officially gone. In this post, we’ll detail the best Instagram analytics apps in 2020.

Analytics 145

Analytics Promotion Energy eCommerce 145

Hootsuite

MARCH 30, 2021

And for a good reason — more and more internet users shop online and use social media to research brands. of global internet users purchased a product online in 2020. of global internet users use social media to search for brand-related information. How to use social media for ecommerce.

eCommerce 145

eCommerce User-Generated Advertisers Advertising 145

Sprout Social

OCTOBER 30, 2020

It’s an integral part of a business’s brand and marketing efforts. As you build your social media team, it should be done with as much care and commitment as you would dedicate to any other marketing role. Simply put, sophisticated social media management is not an entry-level position. Let’s dive in.

Social Media Marketing 98

Social Media Marketing Copywriting Key Performance Indicator Transform 98

The CMO Survey

MARCH 28, 2023

Marketing leaders believe that having the right talent contributes most to future organic revenue growth (40.1 percent in February 2020 to 13.5 Social and Mobile Spending Marketing spending on mobile activities is predicted to match the peak 2020 levels in the next 12 months and is expected to grow 80 percent in five years.

CMO 130

CMO Finance Marketing Marketers 130

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Sprout Social

APRIL 16, 2020

For social media managers, addressing your mental health is about more than maintaining workplace productivity—it’s also about protecting your sanity and overall health and wellbeing. There’s a reason why so many people consider social media marketing to be a fun job. jgilgenbach) April 13, 2020.

Health 145

Health Management Place Social Media Marketing 145

Sprout Social

MARCH 12, 2020

Time to start looking beyond your brand mentions and enacting a more effective social media monitoring strategy. In 2019, 63% of social media marketers predicted that listening would be crucial in 2020. There are good reasons for the rising popularity of social listening. . Learn to listen .

Social Media Marketing 110

Social Media Marketing Analytics Retail Management 110

Hootsuite

SEPTEMBER 22, 2020

— David Suzuki FDN (@DavidSuzukiFDN) August 31, 2020. — Gurdeep Pandher of Yukon (@GurdeepPandher) August 29, 2020. — Ryan Reynolds (@VancityReynolds) May 24, 2020. — Twitter Public Policy (@Policy) January 29, 2020. — Wendy's (@Wendys) August 11, 2020. Have a happy day!

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Hootsuite

SEPTEMBER 22, 2021

— Jackie Lerm (@jackielerm) February 22, 2020. This includes explicitly suggestive content, content that promotes vaping and a variety of other topics. So if you’re dealing with content that falls under this umbrella, you may not have been shadowbanned per se, but Instagram is certainly not helping promote your posts.

User-Generated 145

User-Generated Promotion Management Social Media Marketing 145

Hootsuite

APRIL 29, 2021

“The integration is expected to lead to a substantial expansion of the user base, as LINE and Yahoo Japan catered to the so-called ‘10-20 generation’ and ‘40-50 generation,’ respectively,” reads Naver’s 2020 Annual Report. With 86 million users across the country, Line may be the biggest social app in Japan, but it’s popular elsewhere, too.

Branding 132

Branding User-Generated Promotion Food 132

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. A post shared by IKEA USA (@ikeausa) on May 6, 2020 at 2:32pm PDT. The Limited.

Fashion 145

Fashion Food Analytics Education 145

Hootsuite

JULY 22, 2020

Once you have your Google My Business profile up and running, you can make posts by signing in to Google My Business , downloading the Google My Business mobile app , or using Hootsuite to integrate your GMB strategy with your other social media marketing channels (we have more details on that in a bit). Event promotion posts.

Social Media Marketing 145

Social Media Marketing Promotion Communications Analytics 145