Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Event videos.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. Although hopping on a gaming stream might not make sense for many brands, doing so goes hand in hand with Wendy’s marketing presence which is laser-focused on younger consumers. — Wendy's (@Wendys) August 27, 2020. — feen (@thedragonfeeney) May 18, 2020.

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Promote New Videos on Social.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Marketing Insider Group

DECEMBER 29, 2020

consumers find marketing personalization appealing. 2020 has been traumatic in various ways for many of us. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. consumers listened to podcasts in 2020, up from 44% in 2018. 90% of U.S.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Founder, Backlinko How to Promote Your Content Like a Boss.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. More Explainer or Educational Videos. Hippo Video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content. How do I create videos that stick?

Branding 123

Branding Millennials Video Marketing B2C 123

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Spotify uses Shorts to promote events and promote or repurpose podcast content. Social commerce.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020. Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Adams & Knight Marketing

JUNE 3, 2020

Adams & Knight, a Connecticut-based integrated digital marketing agency, was recently awarded 10 national Telly Awards, one of the world’s highest honors for video and television content for all screens. ” It also earned Bronze in Branded Content: Videography/Cinematography for “ RiMaConn Relay.”

Health 100

Health Education Video Marketing Digital Marketing 100

Hootsuite

JULY 21, 2020

Facebook videos earn the highest engagement of any other type of content on Facebook—with a rate of 6.09% engagement rate for video posts. Source: Digital 2020. How many users your video was shown to. How often your users interacted with your video. Instagram videos garner more engagement than photos on Instagram.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Hubspot Marketing

MAY 7, 2020

As I just mentioned, video was emerging as one of the most — if not the most — important mediums for content marketing at the end of this past decade. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. The priority for marketers is going to be a matter of standing out.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Hootsuite

JANUARY 12, 2022

The content doesn’t disappear and remains on YouTube, unlike other short-form video apps like Instagram Stories and Snapchat. Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. Just under 40% of businesses are already using short-form video to promote their product or service. So, get creating!

Gen Z 144

Gen Z Entertainment User-Generated Video Marketing 144

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. Cross-promoting your videos. Consistency is the key to YouTube marketing success.

Marketers 145

Marketers Marketing Promotion SEO 145

Hubspot Marketing

MARCH 21, 2024

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses.

Marketers 126

Marketers Marketing User-Generated Promotion 126

Sprout Social

JULY 9, 2020

In content marketing, you take existing content or create new content and then distribute it in a way that helps the person receiving it. Deciding when and how to promote it, such as via a newsletter and social media, is the marketing. Where does content marketing fit into the marketing pipeline?

Content Marketing 140

Content Marketing Manufacturing Marketers Marketing 140

Sprout Social

OCTOBER 6, 2022

Forget about being promotional. As viral videos skew shorter, you want to tell a compelling story in a short amount of time, by choosing a universal context for your creative concept. Be sure to only include hashtags that are relevant to your video, not just randomly chosen hashtags that are trending and popular on the platform.

Communications 145

Communications Promotion Social Media Marketing Management 145

Marketing Insider Group

NOVEMBER 10, 2020

With COVID-19 still hanging over our collective heads and no concrete end date in sight, marketers must accept that their professional development opportunities look a little different than they did last year. Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year.

Marketers 125

Marketers Marketing Communications Video Marketing 125

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey. Live Video.

Transform 145

Transform Food User-Generated Branding 145

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Repurpose for Video Marketing. Did you know that 79% of people have watched video testimonials to learn more about a business? Incorporating case studies into your video marketing strategy is an excellent way to get in front of a larger audience.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Sprout Social

NOVEMBER 17, 2021

In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully.

Logistics 143

Logistics Analytics Promotion Health 143

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25

Analytics 129

Analytics Customer loyalty Price Place 129

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Content is one of the most efficient ways to promote a business. Almost half of all marketer’s plan to use content to reach their consumers.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

FEBRUARY 6, 2024

That was around mid-March 2020. I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Here’s Winterberry: “Its about reaching the connected, omnichannel shopper wherever they are.

Transform 111

Transform Whitepaper Direct Mail Shoppers 111

Rock Content

MAY 5, 2020

SMM (Social Media Marketing). SSM, or Social Media Marketing, is, as the name suggests, a method that uses social media to promote a brand, product, or content. Such as Search Engine Marketing (SEM), it can be done organically, paying for ads, or both simultaneously. Video Marketing.

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 101

Sprout Social

JULY 9, 2020

In content marketing, you take existing content or create new content and then distribute it in a way that helps the person receiving it. Deciding when and how to promote it, such as via a newsletter and social media, is the marketing. Where does content marketing fit into the marketing pipeline?

Content Marketing 98

Content Marketing Manufacturing Marketers Marketing 98

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

FEBRUARY 5, 2024

(MarketingEvolution) 57% of marketing research analysts hold a bachelor’s degree, and 39% have a master’s degree. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Duct Tape Marketing

APRIL 13, 2017

Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Promoted Tweets. Promoted Accounts.

User-Generated 73

User-Generated Transform Promotion Advertising 73

Vertical Response

FEBRUARY 20, 2023

As we close out 2020, it’s time to start thinking about how to set your marketing up for success in the coming year. Create targeted ad campaigns on Google, Instagram, and Facebook Launch email campaigns to promote new content to current subscribers Amplify reach by working with influencers and other relevant partners.

Marketers 69

Marketers Marketing eBook Email Marketing 69

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. Cocomelon – Nursery Rhymes (172.12

Entertainment 102

Entertainment Analytics Video Marketing SEO 102

Marketing Insider Group

DECEMBER 8, 2020

Social media is no longer just an extra channel of publishing or promoting your content. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. The ones you choose should depend on who your target market is and where they tend to hang out. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Buffer Marketing

JANUARY 30, 2024

When it comes to finding your niche, you’ll likely fall into one of two categories, he says: Architect: Has a fully fleshed-out niche and video marketing strategy planned in advance. If he can’t come up with an eye-catching thumbnail idea, he won’t even make the video. 

SEO 115

SEO User-Generated Entertainment Branding 115