Hootsuite

JULY 21, 2020

Facebook videos earn the highest engagement of any other type of content on Facebook—with a rate of 6.09% engagement rate for video posts. Source: Digital 2020. How many users your video was shown to. How often your users interacted with your video. Instagram videos garner more engagement than photos on Instagram.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

Transform 142

Transform Food User-Generated Branding 142

Hootsuite

JANUARY 12, 2022

The content doesn’t disappear and remains on YouTube, unlike other short-form video apps like Instagram Stories and Snapchat. Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads.

Gen Z 142

Gen Z Entertainment User-Generated Video Marketing 142

Rock Content

MAY 5, 2020

SMM (Social Media Marketing). SSM, or Social Media Marketing, is, as the name suggests, a method that uses social media to promote a brand, product, or content. Such as Search Engine Marketing (SEM), it can be done organically, paying for ads, or both simultaneously. Video Marketing.

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 101

Marketing Insider Group

FEBRUARY 2, 2021

Email marketing is best for: Lead generation. Social Media Marketing (SMM). Social media is where you can have one-on-one conversations with people. Consider these social platforms for sharing content and building relationships with people in your target market: Facebook. Video Marketing.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

Communications 133

Communications Promotion Social Media Marketing Management 133

Marketing Insider Group

FEBRUARY 5, 2024

(MarketingEvolution) 57% of marketing research analysts hold a bachelor’s degree, and 39% have a master’s degree. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

JULY 9, 2020

For some companies, content marketing is part of an SEO specialist’s job. For other companies that rely heavily on social media as a distribution channel, it’s usually part of the social media marketing team’s responsibilities. A content marketer does not ask for random content.

Content Marketing 124

Content Marketing Manufacturing Marketing Marketers 124

Martech

FEBRUARY 11, 2022

Don’t underestimate the growing impact on marketing of the short-form video format represented by YouTube Shorts, Instagram Reels and, of course, Tik Tok. And although it’s frowned on, it’s clear that a lot of TikTok creators are simply using Reels and Shorts to expand the reach of their TikTok content.

User-Generated 126

User-Generated Influencer Marketing Analytics Digital Marketing 126

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Martech

FEBRUARY 6, 2024

That was around mid-March 2020. I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy.

Transform 122

Transform Whitepaper Direct Mail Marketing 122

Hubspot Marketing

MARCH 21, 2024

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. Facebook and Instagram work well for showcasing your stunning projects, behind-the-scenes, how-to videos, and community service.

Marketing 118

Marketing Marketers User-Generated Promotion 118

Marketing Insider Group

SEPTEMBER 14, 2020

SEO reports will link initiatives to outcomes in the year 2020, such as demonstrating the impact of Search Engine Optimization on larger business goals. In 2020, about 62% of Americans claimed to be using some form of voice assistance technology. Video Marketing Statistics. Social Media Marketing Stats.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

JULY 9, 2020

For some companies, content marketing is part of an SEO specialist’s job. For other companies that rely heavily on social media as a distribution channel, it’s usually part of the social media marketing team’s responsibilities. A content marketer does not ask for random content.

Content Marketing 91

Content Marketing Manufacturing Marketing Marketers 91

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Conclusion.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Martech

MAY 25, 2022

According to Scott Brinker, VP of platform ecosystem at HubSpot, there are 9,932 martech solutions on the market — a 24% increase from 2020. The martech landscape is dotted with a cornucopia of solutions. With a seemingly overwhelming number of options from which to select, where do you even start?

Whitepaper 119

Whitepaper Email Marketing CRM Customer 119

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Buffer Marketing

JANUARY 30, 2024

When it comes to finding your niche, you’ll likely fall into one of two categories, he says: Architect: Has a fully fleshed-out niche and video marketing strategy planned in advance. If he can’t come up with an eye-catching thumbnail idea, he won’t even make the video. 

User-Generated 120

User-Generated SEO Entertainment Branding 120

Moz

MARCH 28, 2021

Posted by Nadya_Khoja The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. What is empathetic marketing? Users just need to use their touchpad to click through for more information and to change the direction of the video. Utilize user-generated content.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Hubspot Marketing

JUNE 22, 2022

It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. TikTok was the most downloaded app in 2019 and 2020, racking up over three billion downloads so far. Initially, TikTok videos could only be 15-seconds long.

Gen Z 134

Gen Z Millennials Price Social Media Marketing 134

Sprout Social

FEBRUARY 21, 2022

Create ads on your social media channels. Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos.

Thought Leadership 143

Thought Leadership Gen Z Real Estate Education 143

Duct Tape Marketing

JANUARY 22, 2020

Transcript of The Biggest Social Media Trends to Watch in 2020 written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. So let’s talk about 2020.

Social Media Marketing 46

Social Media Marketing Affiliate Marketing Whitepaper Influencer Marketing 46