Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

JANUARY 6, 2021

If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads. Landing pages are a valuable piece of your marketing strategy.

eBook 145

eBook Customer Acquisition User-Generated Marketing Strategy 145

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Users are people. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketers 160

Search Marketers Marketing Strategy Marketers Marketing 160

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content. How do I create videos that stick?

Branding 123

Branding Millennials Video Marketing B2C 123

Hubspot Marketing

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. The beta feature enables users to see and create 15-second videos with musical overlays. billion cumulative daily views.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Hootsuite

JANUARY 12, 2022

The content doesn’t disappear and remains on YouTube, unlike other short-form video apps like Instagram Stories and Snapchat. Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads.

Gen Z 144

Gen Z Entertainment User-Generated Video Marketing 144

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. We will begin to realize the opportunity of an AI-driven content marketing strategy. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Martech

FEBRUARY 11, 2022

Mohan did not go into detail about what to expect from these new analytics capabilities other than that they’re meant to help “generate concrete content ideas for upcoming videos.”. Get the daily newsletter digital marketers rely on. Being able to reply via a Short can keep users engaged on the platform for longer.

User-Generated 115

User-Generated Influencer Marketing Analytics Digital Marketing 115

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

Transform 145

Transform Food User-Generated Branding 145

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

FEBRUARY 2, 2021

Nurture and generate high-quality leads? Content marketing (CM) is a channel every marketing team should use to build a robust online presence and authority. 91% of B2B marketers use content marketing. Content marketing is best for: Lead generation. Generating ROI. Email Marketing.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Hubspot Marketing

MARCH 21, 2024

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketers 126

Marketers Marketing User-Generated Promotion 126

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. VC investment resulted in $105 billion raised in 2020 alone. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Focus on mobile users.

Transform 113

Transform B2C Finance Affiliate Marketing 113

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. — Great Big Story (@greatbigstory) May 8, 2020.

Marketers 145

Marketers Marketing Promotion SEO 145

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. However, audiences are still evaluating the content, not the video production techniques. In 2020, 14.4 In 2018, 18.4 trillion views. In 2019, 16.5

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. One-size-fits-all marketing is dead.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Sprout Social

OCTOBER 6, 2022

Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral. Or do you want to generate conversions? Each purpose will require your team to create different videos for audience members at different stages of the funnel.

Communications 145

Communications Promotion Social Media Marketing Management 145

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Rock Content

JUNE 24, 2020

We can mention at least 3 benefits of B2B interactive marketing: businesses that use it have higher engagement rates; businesses that invest in it learn more about their customers; users are more loyal to brands that provide great interactive content. With all those interactions, users generate data for your company.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Duct Tape Marketing

APRIL 13, 2017

Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. A relevant title, a short description with website URL can be useful for lead generation. These are Newsfeed ads that feature a wide, eye-catching image to gain user’s attention.

User-Generated 73

User-Generated Transform Promotion Advertising 73

Search Engine Land

OCTOBER 27, 2023

Catching social video trends on Instagram is like bobbing for apples As you know, bobbing for apples involves catching an apple in a tub filled with water – with your teeth. Well, Instagram stopped providing Tubular with access to its data for views in November 2020. 7% come from Marketing. million users – had zero followers.

Transform 116

Transform Digital Marketing User-Generated Education 116

Tiecas

NOVEMBER 10, 2023

I will provide actionable insights to help you elevate your online presence and beat the competition by using proven SEO strategies based on my experience and industrial marketing expertise. By interlinking these pages, you enhance the user experience and navigation and signal to search engines that you are a subject matter expert.

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Buffer Marketing

JANUARY 30, 2024

But the good news: YouTube has more than two billion monthly active users — so there are plenty of subscribers to go around.  It’s also clickable, so users can subscribe to your channel right from the video.    That might seem like a staggering number of YouTubers to compete with.

SEO 115

SEO User-Generated Entertainment Branding 115

Moz

MARCH 28, 2021

Posted by Nadya_Khoja The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. What is empathetic marketing? Empathy is believable when it creates authentic connections between brands and users. The best way to do that is through empathy. Source: Venngage.

Marketing Strategy 62

Marketing Strategy User-Generated Education Marketers 62

Base.ai

AUGUST 3, 2020

The Adobe 2019 digital trends report lists customer experience as the top business opportunity of 2020. It comes above video marketing, data-driven marketing, and even content marketing. . But for you to succeed as a marketing leader, you need to make a shift. Demand Generation.

Customer 52

Customer CMO User-Generated Digital Trends 52

Unbounce

DECEMBER 20, 2023

In this year-end review, we’ll explore how different brands are not just riding the AI wave, but are shaping it to revolutionize their services and redefine user experiences. With their new AI feature, Spotify isn’t just suggesting playlists, but creating them based on their users’ listening.

Branding 52

Branding Transform User-Generated Analytics 52

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Sales and lead generation.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Bannerflow

FEBRUARY 3, 2023

In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 110

Video Marketing Advertising Advertisers Entertainment 110

Sprout Social

APRIL 27, 2021

Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. In 2020, overall video creation grew by 135% , and 60% of those business videos were user-generated.

Product 133

Product Logistics Manufacturing Fashion 133

Marketing Insider Group

MARCH 28, 2024

Once you’ve generated a few testing ideas, work on building out a testing process. Image Source: BeHappy Here are a few tips to set up and craft your first exit-intent pop-ups: Consider which offers users would find the most enticing as they’re trying to leave. Build an email drip campaign for users who get content upgrades.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121