Marketing Insider Group

APRIL 21, 2020

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. Getting More from Performance Video Marketing.

Marketing Plan 138

Marketing Plan Content Marketing Marketers Marketing 138

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. billion dollars in advertising revenue in 2020. In the U.S.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. About the Diversity in Video Report. Diversity in Video Report Findings. Diversity doesn't stop at race.

Video Marketing 125

Video Marketing Marketers Marketing Advertisers 125

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Because it does !

Digital Marketing 145

Digital Marketing eCommerce Marketers Marketing 145

Marketing Insider Group

MARCH 21, 2017

Some would even say it is even the future of content marketing. It was forecasted that by this year, 74% of all internet traffic would be video content. And by 2020, 75% of mobile data traffic is predicted to be video. With 60% of marketers and small […].

Video Marketing 97

Video Marketing Marketers Marketing Content Marketing 97

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. However, its up to the marketing team to determine how to position and promote that offer. Even if AI identify an audience segment that responds better to video, marketers still need to craft content that engages them. trillion USB sticks.

Transform 102

Transform CRM Analytics eCommerce 102

Marketing Insider Group

AUGUST 7, 2018

Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020. The post 6 Best Video Marketing Practices For 2018 appeared first on Marketing Insider Group.

Video Marketing 81

Video Marketing Marketers Marketing Content Marketing 81

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. But first, let’s touch on how Google thinks about knowledge.

SEO 99

SEO Finance User-Generated Food 99

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. VP, Keyphraseology Everyday Automation for Marketers.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Event videos.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Marketing Insider Group

OCTOBER 8, 2020

Since the 2020 pandemic, TikTok’s audience has grown exponentially. Video Marketing. According to Cisco, video will comprise more than 80% of global Internet traffic by the year 2020. With an effective strategy, video marketing campaigns can engage the minds of millions in a short period of time.

B2C 144

B2C Marketers Marketing Video Marketing 144

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. More Explainer or Educational Videos. Hippo Video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

APRIL 22, 2021

TikTok generated $1 billion in revenue in 2020. TikTok generated an estimated $1 billion in revenue throughout 2020 from sources like ads run on the platform. More than 2 in 3 US teens were engaging at least monthly with the platform as of Fall 2020. Ready to start marketing on TikTok? 69% of US teens are on TikTok.

Gen Z 145

Gen Z User-Generated Millennials Marketers 145

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020. Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. Although hopping on a gaming stream might not make sense for many brands, doing so goes hand in hand with Wendy’s marketing presence which is laser-focused on younger consumers. — Wendy's (@Wendys) August 27, 2020. — feen (@thedragonfeeney) May 18, 2020.

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Marketing Insider Group

DECEMBER 29, 2020

consumers find marketing personalization appealing. 2020 has been traumatic in various ways for many of us. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. consumers listened to podcasts in 2020, up from 44% in 2018. 90% of U.S.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content. How do I create videos that stick?

Branding 123

Branding Millennials Video Marketing B2C 123

Sprout Social

AUGUST 3, 2021

After the year we’ve all had, it shouldn’t come as a surprise that the 2020 games got off to a shaky start. Sailing, cycling, basketball, and more are streaming from Tokyo 2020. Whether you’re preparing to host the world’s biggest sports competition or your next local event, social needs to be at the heart of your marketing strategy.

Branding 141

Branding Health Place Video Marketing 141

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

MAY 7, 2020

As I just mentioned, video was emerging as one of the most — if not the most — important mediums for content marketing at the end of this past decade. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. The priority for marketers is going to be a matter of standing out.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Hubspot Marketing

JANUARY 6, 2021

If you already use video as a part of your marketing, incorporating it into your landing page strategy can help you increase conversion rates. In fact, relevant embedded video content can increase conversions by 86% , and 80% of video marketers say that video has directly increased sales.

eBook 145

eBook Customer Acquisition User-Generated Marketing Strategy 145

Hootsuite

JULY 21, 2020

Facebook videos earn the highest engagement of any other type of content on Facebook—with a rate of 6.09% engagement rate for video posts. Source: Digital 2020. How many users your video was shown to. How often your users interacted with your video. Instagram videos garner more engagement than photos on Instagram.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Adams & Knight Marketing

JUNE 3, 2020

Adams & Knight, a Connecticut-based integrated digital marketing agency, was recently awarded 10 national Telly Awards, one of the world’s highest honors for video and television content for all screens.

Health 100

Health Education Video Marketing Digital Marketing 100

Martech

FEBRUARY 9, 2022

The study focused specifically on changes from 2019 to 2021, which covers pre-pandemic data, as well as how video consumption and marketing strategies evolved over the last two years. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video.

Marketers 104

Marketers Marketing Digital Marketing Customer 104

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Marketing Insider Group

NOVEMBER 10, 2020

With COVID-19 still hanging over our collective heads and no concrete end date in sight, marketers must accept that their professional development opportunities look a little different than they did last year. Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year.

Marketers 125

Marketers Marketing Communications Video Marketing 125

Hootsuite

JANUARY 12, 2022

The content doesn’t disappear and remains on YouTube, unlike other short-form video apps like Instagram Stories and Snapchat. Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads.

Gen Z 144

Gen Z Entertainment User-Generated Video Marketing 144

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Repurpose for Video Marketing. Did you know that 79% of people have watched video testimonials to learn more about a business? Incorporating case studies into your video marketing strategy is an excellent way to get in front of a larger audience.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Sprout Social

OCTOBER 6, 2022

— Shedd Aquarium (@shedd_aquarium) March 16, 2020. — Shedd Aquarium (@shedd_aquarium) March 29, 2020. — Shedd Aquarium (@shedd_aquarium) July 9, 2020. To massively increase your reach, start creating your own potentially viral video content using these expert tips and guidelines.

Communications 145

Communications Promotion Social Media Marketing Management 145

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey. Live Video.

Transform 145

Transform Food User-Generated Branding 145