Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Video advertising saw 10.6% Other non-retail consumer brands are creating similar ad media platforms. ad revenue, conducted by PwC.

Advertisers 126

Advertisers Advertising Retail Transform 126

Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse. Advertising in the Metaverse.

User-Generated 272

User-Generated Shipping Advertisers Advertising 272

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. Online shopping is going social.

Shoppers 140

Shoppers eCommerce Transform User-Generated 140

Bannerflow

MAY 8, 2024

Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! Congratulations to Telenor for it’s summer campaign for the Swedish market.

Advertising 98

Advertising Advertisers Branding Marketers 98

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. These features create new digital storefronts that can be found organically or boosted through paid advertising. . The best social commerce platforms to use in 2021. Online shopping is going social.

eCommerce 144

eCommerce Retail Transform Shipping 144

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 Pathmatics Pathmatics is an AI-powered advertising platform that helps businesses understand how their competitors are advertising and how they can improve their own campaigns. Why should you care?

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Bannerflow

MAY 8, 2024

iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.

Advertisers 98

Advertisers Advertising Branding Customer 98

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertisers 105

Advertisers Advertising Shoppers Direct Mail 105

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertisers 130

Advertisers Advertising Retail Price 130

Hubspot Marketing

OCTOBER 4, 2023

While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 126

Gen Z Branding Advertisers Advertising 126

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. But is AI something your brand should leverage in its next advertising campaign? billion in 2023 to $107.4 billion in 2028.

Advertisers 120

Advertisers Advertising Food User-Generated 120

Adams & Knight Marketing

JANUARY 11, 2023

She was also included in Hartford Business Journal’s 40 Under 40 list in 2021. Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services.

PR 246

PR Digital Marketing Education Management 246

Jeff Bullas

DECEMBER 2, 2022

Pay for it (social media advertising) Earn it (grow your followers that crowdsource your traffic for free). 5: Instagram Power: Build Your Brand and Reach More Customers with Visual Influence. 6: The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! Two ways to get attention and traffic.

Transform 261

Transform Social Media Marketing Entertainment Advertisers 261

Hubspot Marketing

OCTOBER 6, 2022

Why advertise on Facebook? With a platform regularly attracting so many people, it’s a well-worth shot at giving your brand more exposure and prospects. When building your advertisement, you can set parameters from demographics such as age, interests, behaviors, and more to increase the likelihood of clicks. With more than 2.9

Advertisers 145

Advertisers Advertising User-Generated Management 145

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 137

Branding Gen Z User-Generated Shoppers 137

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 142

Branding Millennials Fashion Communications 142

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. However, there are plenty of reasons why brands and agencies should increasing their AAPI marketing. May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month.

Branding 105

Branding Food PR Fashion 105

Search Engine Land

AUGUST 21, 2024

Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Google announced in 2021 that it would no longer allow advertisers to target users under 18 based on age, gender or interests.

Advertisers 82

Advertisers Advertising Entertainment Branding 82

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. Keep reading to learn how you can limit brand safety risk on social.

Branding 127

Branding Health Advertisers Advertising 127

Hubspot Marketing

OCTOBER 17, 2022

As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. Popeyes is one of the few brands that executed this newsjacking correctly (and legally).

Branding 133

Branding Fashion Advertisers Advertising 133

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. Yet, X saw the grand exit of big tech and entertainment brands last year.

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141

Adobe Experience Cloud Blog

MARCH 5, 2021

For many, 2020’s data is too skewed to be of much use in 2021. So can 2019’s data predict 2021 footfall? Instead, let’s think of new ways to approach 2021. After the Great Depression, while others were reducing marketing and advertising spend, it did the opposite. But in 2020 it has been tough. Impossible, even.

Retail 164

Retail Thought Leadership Entertainment Advertisers 164

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. Visual appeal is paramount, so ensure your images are high-quality, relevant, and aligned with your brand's identity. This will help your brand stand out. Pair your visuals with concise, compelling messaging.

Advertisers 123

Advertisers Advertising User-Generated Branding 123

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. — Hootsuite (@hootsuite) May 19, 2021. hot dog combo.

Branding 128

Branding Whitepaper Food Energy 128

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

Customer 121

Customer Branding Fashion Promotion 121

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. These are some of the building blocks that led to companies announcing their plans for the metaverse in 2021.

Branding 126

Branding Fashion Gen Z User-Generated 126

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 135

Branding Fashion Gen Z B2C 135

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them.

User-Generated 141

User-Generated Video Marketing Place Product 141

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation.

Branding 144

Branding eCommerce Retail PR 144

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Take short-form web videos, for example.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Martech

APRIL 14, 2022

Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. billion overall, according to a report from the Out of Home Advertising Association of America (OAAA), the trade association for the industry. The numbers. total to $7.1

Transform 131

Transform Advertisers Advertising Digital Marketing 131

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. Marketing ops will overtake advertising ops. What’s the latest with advertising operations? billion in 2025.

Marketing 142

Marketing Marketers Advertisers Advertising 142

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Management 106

Management Branding Advertising Advertisers 106

Hubspot Marketing

OCTOBER 31, 2022

From influencer marketing to virtual events, there are so many efforts brands can focus on. This is good news for brands, as the short-form video trend content offered the second-highest ROI for B2C marketers in 2021, behind influencer marketing. This is because in 2021, it offered B2C brands the best returns.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145