Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. How’s it doing in 2021? Content marketing continues to flourish for one very simple reason: it’s what the people want. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Video and voice search are leading the charge in 2021.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Marketing Insider Group

JANUARY 26, 2021

Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Step 2: Determine Your 2021 Marketing Goals. Here’s an example: Channel: Digital marketing. Step 3: Decide Where to Devote Your Marketing Budget.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. Why should you care?

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Sprout Social

MAY 19, 2022

Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year. Optimize ad messaging.

Digital Marketing 144

Digital Marketing Advertising Advertisers Marketers 144

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out. What information do they include?

Digital Marketing 142

Digital Marketing Whitepaper Fashion Communications 142

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketers 130

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Marketers will plan asynchronous events that plug into the funnel. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketers 145

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

Gen Z 133

Gen Z Advertising Advertisers Millennials 133

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketers 140

The CMO Survey

APRIL 24, 2024

Marketing Spending Marketing budget as a percentage of company budget is 10.2%, continuing its downward trend from a high of 13.8% In contrast, marketing budget as a percent of company revenues increased to 10.1%, up from 9.2 % in Fall 2023. Overall marketing spending is expected to grow by 4.7% (from actual growth of 2.5%

New Technology 289

New Technology CMO B2C Marketers 289

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

CMO 134

CMO Marketers Marketing Inbound Marketing 134

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Source: Hootsuite 2021 Social Trends Survey. But is your social strategy up to the task?

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Adams & Knight Marketing

JANUARY 11, 2023

Little brings great experience from Outfront Media, where he was instrumental in the planning and execution of out-of-home and digital marketing campaigns. She was also included in Hartford Business Journal’s 40 Under 40 list in 2021. About Adams & Knight.

PR 246

PR Digital Marketing Education Management 246

Martech

FEBRUARY 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, the advertising landscape is getting mythical. presented to an audience of digital marketers and vendors their own media and advertising arm, GPS Media.

Digital Marketing 111

Digital Marketing Shipping Retail Advertising 111

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020.

Education 116

Education Advertising Advertisers Retail 116

Adams & Knight Marketing

MAY 16, 2021

May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. Truntz will be working with the team to advance the strategic roadmap for these marketing technology initiatives as well. AVON, Conn., (May

Digital Marketing 130

Digital Marketing Transform PR Marketers 130

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 114

Retail Gen Z Video Marketing Marketing Plan 114

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Many marketers have helped clients work through the challenges 2020 posed and flourish – so there’s a real feeling that 2021 can be prosperous in the digital marketing arena.

Market Trends 97

Market Trends Transform Logistics Marketers 97

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start?

Digital Marketing 119

Digital Marketing Pharmaceutical Real Estate Transform 119

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising 118

Advertising Advertisers Transform Customer Acquisition 118

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Webinar Marketing Statistics. But I paid her.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. Get the daily newsletter digital marketers rely on.

Advertising 111

Advertising Advertisers Food Retail 111

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. In 2021, brands will likely focus on educational content in their short-form videos.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Source: DigitalCommerce 360.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Bannerflow

MARCH 11, 2021

Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Ongoing training and skills refreshers are also key for keeping up with evolving aspects of marketing. We also take a look at how technology and digital tools play a role. Advertising content.

Transform 98

Transform Marketers Marketing Advertising 98

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. There is still some hope for gaming advertisers though. Get the daily newsletter digital marketers rely on. A study by Facebook Gaming found that U.S.

Advertising 114

Advertising Advertisers Digital Marketing Marketers 114

Neil Patel

FEBRUARY 19, 2021

Since we’ve got a lot of ground to cover, let’s dive in with our first category and get you solving your digital marketing struggles, one platform at a time. One of the most popular digital media marketing tools, Facebook Ads is a cost-effective way to market your business. That’s where I come in. Facebook Tips.

Social Media Marketing 135

Social Media Marketing User-Generated Digital Marketing Promotion 135

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Bannerflow

DECEMBER 8, 2021

Being on the pulse of online advertising trends could be crucial as we move into 2022, recent findings have suggested. According to Statista , digital buyers have been increasing year-on-year worldwide between 2014 and 2021. billion people are expected to purchase online in 2021, that’s up from 1.32 billion in 2014.

Advertising 98

Advertising Advertisers Retail Digital Buyers 98

Spiralytics

JANUARY 31, 2023

Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Search Engine Land

AUGUST 28, 2023

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 Advertising was 29% of Instacart’s total revenue. Why we care.

Advertising 87

Advertising Advertisers Food Retail 87

Econsultancy

FEBRUARY 8, 2022

Tools are also becoming available that enable organisations to calculate the carbon footprint of their ad activity, such as a carbon calculator released by Good-Loop in June 2021, and one created by AdGreen , another initiative from the Advertising Association, in September. 2022: New normals for digital marketing and ecommerce.

Digital Marketing 59

Digital Marketing Advertising Advertisers Energy 59

Adams & Knight Marketing

OCTOBER 31, 2021

Adams & Knight Wins Best of Show at 66 th Advertising Club of Connecticut Awards Leading integrated marketing agency takes home 43 awards across a range of industries and categories. AVON, Conn., AVON, Conn., Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing. .

Advertising 100

Advertising Advertisers Copywriting PR 100