Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. The post 10 top retail sector video ads of 2021 appeared first on MarTech. The winners highlight some important themes, some of them pandemic-related.

Retail 95

Retail Gen Z Video Marketing Marketing Plan 95

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcasts and Advertising.

Gen Z 126

Gen Z Advertisers Advertising Millennials 126

Sprout Social

SEPTEMBER 7, 2021

— nba paint (@nba_paint) August 21, 2021. 6 social campaigns that captivated the internet in 2021. — isa (@_isa0k) June 14, 2021. — Anheuser-Busch (@AnheuserBusch) June 2, 2021. — Budweiser (@budweiserusa) August 16, 2021. — McDonald’s (@McDonalds) August 9, 2021. Learn more??

Gen Z 140

Gen Z User-Generated Millennials Branding 140

Hubspot Marketing

JANUARY 13, 2023

In 2021, giving grew by 4% , even with challenging economic conditions. Cultural nonprofits generated 53% of their online revenue from memberships , while Public Media generated 100% from memberships. Meanwhile, other media generate 12% of donations. for search advertising. Nonprofit Marketing Statistics.

Gen Z 134

Gen Z User-Generated Millennials Marketers 134

Hubspot Marketing

JANUARY 16, 2023

Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. was valued at a record 16.4

Influencer Marketing 142

Influencer Marketing Gen Z Millennials Price 142

Hubspot Marketing

OCTOBER 4, 2023

While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 120

Gen Z Branding Advertising Advertisers 120

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52

Gen Z Advertisers Advertising Entertainment 52

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. Visual Search.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hootsuite

JULY 11, 2022

That’s on any average day—a year over year improvement from 2021’s 249 million. Advertisers on SnapChat have the potential to reach 557.1 39% of Snapchat’s advertising audience is between the ages of 18 and 24. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. million people.

Gen Z 106

Gen Z User-Generated Advertising Advertisers 106

Sprout Social

FEBRUARY 28, 2023

Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% This is an 8% decline in high school users from February of 2021.

Gen Z 143

Gen Z Thought Leadership User-Generated Millennials 143

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

MAY 31, 2022

General Pinterest audience demographics. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. is the country with the most extensive advertising reach on Pinterest. No surprises here — this is down to Pinterest’s drop in active users during 2021. This means Pinterest ads reach 30.6%

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Calvyn Lee Blog

JANUARY 28, 2023

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

DECEMBER 28, 2023

We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Their marketing efforts feel like more than an advertisement — they usually have a powerful message, too. But it also spoke to a growing and evergreen trend: Gen Z is consuming less alcohol than previous generations.

Video Marketing 107

Video Marketing Advertisers Advertising Entertainment 107

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Snapchat advertising statistics. This Snapchat business statistic is important for brands advertising on Snapchat. Source: Statista.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. billion in 2021. billion in 2016 to $9.7

Gen Z 123

Gen Z Millennials Retail Price 123

Neil Patel

AUGUST 5, 2021

Why Should You Advertise on Snapchat? If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. You can advertise on Snapchat for as little as $5.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Search Engine Land

MARCH 3, 2023

The new format, tentatively named the “Premiere Spotlight” ad, gives advertisers access to a premium placement on the Pinterest app’s search page for a 24-hour period. We’re constantly looking for ways for advertisers to reach the people who come to Pinterest with commercial intent,” a spokesperson said. “As

Gen Z 90

Gen Z Transform Retail Advertising 90

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. As of 2021, 9 out of 10 users watch Instagram videos weekly.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertisers 98

Advertisers Advertising Gen Z Millennials 98

Hubspot Marketing

DECEMBER 13, 2023

Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by 25% in 2024 39% of consumers watch more content now than the year prior Creator content is no longer just a top-of-funnel play. Two years later, Shorts continues to grow.

Gen Z 123

Gen Z B2C User-Generated Branding 123

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Its 2021 co-branded collection with Fendi brought in $1 million in sales just one minute after it launched. Image Source The endorsements have also found their way into Skims advertising.

Gen Z 95

Gen Z Millennials Law Fashion 95

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Unlike other marketing tactics, nostalgia marketing campaigns come across as authentic, and 67% of Gen Zs value authenticity.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hubspot Marketing

DECEMBER 13, 2023

Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by 25% in 2024 39% of consumers watch more content now than the year prior Creator content is no longer just a top-of-funnel play. Two years later, Shorts continues to grow.

Gen Z 96

Gen Z B2C User-Generated Branding 96

Martech

OCTOBER 18, 2022

With the ability for advertisers to integrate DOOH into programmatic omnichannel campaigns, it becomes easier for them to leverage spaces where consumers expect ads, as part of outdoor street landscape that’s featured billboards and bus shelter ads since the early days of advertising. Where is the money coming from?

Gen Z 102

Gen Z Retail Transform Advertising 102

Rock Content

OCTOBER 20, 2023

In this same context, traditional advertising was challenged. Social Sheperd 72% of Millenials and Gen Z follow influencers on social media There are influencers and followers of all niches and profiles, but the data from Morning Consult’s Influencer Report show that Millenials and Gen Z are the lead audiences.

Influencer Marketing 97

Influencer Marketing Gen Z Marketers Marketing 97

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertisers 89

Advertisers Advertising Gen Z Place 89

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. billion people with visual impairments globally.

Content Marketing 116

Content Marketing Gen Z Health Inbound Marketing 116

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. Branded social media DM tactics are growing.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to.

Gen Z 113

Gen Z Food Influencer Marketing Marketers 113

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. Join the TikTok Creator Fund. Run TikTok ads.

Gen Z 117

Gen Z Affiliate Marketing User-Generated Promotion 117

Econsultancy

JANUARY 27, 2022

One-off posts are now recognised merely as advertising rather than influencer marketing. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

SocialPilot

JANUARY 10, 2024

Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users.

Gen Z 73

Gen Z Millennials Shoppers User-Generated 73

Hubspot Marketing

MAY 9, 2022

adults use YouTube and data from a 2021 Pew Research study suggests that its reach is growing. The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Over 80% of U.S.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8% Customer experience. Workplace impact. Employment.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise. Don't just advertise on a show. April 27, 2021.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hubspot Marketing

MAY 16, 2023

YouTube also seems to have better opportunities for advertisers and monetization, while Vimeo offers viewers the perk of no pre-roll ads. In fact, Head of Instagram Adam Mosseri clarified in 2021 , "We're no longer a photo-sharing app or a square photo-sharing app." Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145