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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

5 Steps in Creating Your 2021 Marketing Budget. Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Step 2: Determine Your 2021 Marketing Goals. That’s how you squeeze the most results from your budget.

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Litmus Live 2021 Speaker: Meet Kristin Bond—With Your Email Career Scoop

Litmus

Join us at Litmus Live via livestream on October 26th-27th, 2021. I think we’ll see other related channels, like SMS and even direct mail, working together with email even more. The post Litmus Live 2021 Speaker: Meet Kristin Bond—With Your Email Career Scoop appeared first on Litmus. Get your ticket. Everything!

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The Cornerstone for Marketing Teams in 2021: Agility

Litmus

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021. Think about it in terms of crawling, walking and then running.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Direct mail effectiveness. Mobile app activity.

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What is account-based marketing today and how has the space evolved?

Martech

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

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16 marketing automation platforms your organization should consider

Martech

Acquia acquired Widen in September 2021. This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Marketing analytics to prove and improve business impact. Target customers. ActiveCampaign.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. NobleDigitalOne Click To Tweet.