Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing 141

Email Marketing Branding Marketing Marketers 141

Neil Patel

SEPTEMBER 3, 2021

Marketing technology, or MarTech, as it is more commonly known, refers to software and platforms that help individuals or organizations achieve marketing goals. This term is very inclusive, covering everything from email templates to data analytics. These include: Email Marketing. Data Analytics.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Litmus

MAY 7, 2021

Either way, it shouldn’t impact email marketing efforts, as they both still enjoy relatively small market share and have similar capabilities. The good news is that most of the major email clients we track have good support for HTML and CSS in email campaigns. Get started ?.

Marketing 134

Marketing Marketers Analytics Email Marketing 134

Neil Patel

FEBRUARY 19, 2021

Current 2021 Trends in Entrepreneurship. Micro-influencers are helping drive sales, especially in niche markets. There’s the return of some old, favorite strategies like email marketing, but we’re moving forward into exciting new territory, too, especially when it comes to remote working and app development. The upshot?

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Email marketing platforms and financial activity. Venture funding.

Email Marketing 113

Email Marketing Finance Marketing Marketers 113

Litmus

SEPTEMBER 8, 2021

The top 3 email clients remain the same: Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail). Apple iPhone (Apple Mail on the iPhone) decreased its market share slightly, less than half a percentage point. Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% in July, and 10.5% Still curious?

Marketing 124

Marketing Marketers Analytics Place 124

Litmus

JUNE 8, 2021

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. Let’s see how email client market share changed in May 2021. in May 2021 (an 18.3%

Marketing 132

Marketing Marketers Place Analytics 132

Neil Patel

JULY 12, 2021

What is Marketing Automation? Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Let Constant Contact Deliver Powerful Emails Simply, and Easily.

CRM 145

CRM Price Marketing Marketers 145

Hubspot Marketing

MARCH 28, 2022

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. How Are Data Privacy Changes Affecting Email Marketing Strategies?

Email Marketing 139

Email Marketing Marketing Marketers Marketing Strategy 139

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 118

Email Marketing Analytics Marketing Marketers 118

Martech

OCTOBER 19, 2021

Real Story Group says that the CDP marketplace in 2021 is far from homogenous. By extracting data from all customer touchpoints — web analytics, CRMs, call analytics, email marketing platforms , and more — brands can overcome the challenges posed by multiple data platforms and use the information to improve customer experiences.

Transform 104

Transform Analytics Customer Email Marketing 104

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 105

Email Marketing Marketing Marketers Copywriting 105

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021.

Marketing 104

Marketing Marketers Analytics Place 104

Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success.

Email Marketing 97

Email Marketing Analytics Price Marketing 97

Litmus

DECEMBER 17, 2021

It’s that time of the month where we recap the shifts that took place with email client market share last month. Let’s take a look at what happened in November 2021. Top email clients. With that, the top 3 email clients for November 2021 are Apple, Gmail, and Outlook. MPP launched in September 2021.

Analytics 106

Analytics Marketing Marketers Place 106

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

Email Marketing 93

Email Marketing Analytics eBook Marketing 93

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Transform 126

Transform Analytics Marketing Marketers 126

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration.

Law 115

Law Analytics Email Marketing Communications 115

Litmus

JANUARY 7, 2022

It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. What happened in December 2021? Top email clients. That said, the top 3 email clients for December 2021 are Apple, Gmail, and Outlook. New year, same us—we’re back! Apple: 57.4%.

Analytics 97

Analytics Marketing Marketers Place 97

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. That’s why we create our annual State of Email reports. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open!

Industry Insights 105

Industry Insights Email Marketing Marketing Marketers 105

Litmus

AUGUST 6, 2021

Learn how Gmail opens are reported in Email Analytics. Though not much has changed in email client market share in July, I hope the extra insights I’ve provided will help you make better email marketing decisions. See your key insights with Litmus—all while ensuring every email looks pixel-perfect.

Analytics 107

Analytics Marketing Marketers Email Marketing 107

Litmus

APRIL 29, 2021

They are the email equivalent to a letter written on a typewriter—no images, no pretty fonts, no hyperlinks. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. We’d love to hear how you create cool plain text emails.

User-Generated 133

User-Generated Email Marketing Price Marketing Strategy 133

Litmus

SEPTEMBER 28, 2021

Litmus Live is THE conference for email marketers and coming soon to the virtual stage this October 26th-27th. Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts—including Kristin Bond. Co-founder, Women of Email. How did you end up in email marketing?

Copywriting 18

Copywriting Direct Mail Email Marketing Analytics 18

Unbounce

JANUARY 6, 2025

Step 7: Integrate your funnel with your other marketing tools like CRM and email Connect your funnel to any other core tools in your sales and marketing tech stack like your CRM and email marketing tools. This integration helps you track leads, automate follow-ups, and maintain engagement with your prospects.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

SEPTEMBER 17, 2024

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. Implement influencer marketing and user-generated content campaigns. And don’t forget to keep an eye on engagement through social analytics.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. This is a testament to email’s ongoing ability to garner—and keep—engaged customers amidst changing strategies. . Learn more.

Retail 90

Retail Market Trends Email Marketing B2C 90

Litmus

NOVEMBER 9, 2021

If there’s one thing we can say about 2021, it’s that it accelerated industry changes that were already underway. Consumer data privacy has quickly made its way to the forefront of marketing. And while many claimed this change to be the death of email marketing, our recent State of Email Report found otherwise.

Analytics 83

Analytics Email Marketing Product Customer 83

Litmus

OCTOBER 8, 2021

What exactly is email client market share and why is it important? Find out, learn where our data comes from, and see a snapshot of the top email clients from August 2020 to August 2021—before the launch of MPP. Since August , Gmail has increased its webmail client market share by 3.8%, now at nearly 90%.

Analytics 95

Analytics Marketing Marketers Place 95

Litmus

JULY 23, 2021

Let’s see how email client market share changed in June 2021. Top 10 email clients overall. The top 3 email clients are still Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail). Although the rankings haven’t changed since April, there have been some interesting shifts in each client’s share of the market.

Analytics 93

Analytics Marketing Marketers Email Marketing 93

Hubspot Marketing

JANUARY 22, 2025

Read: How to Leverage User-Generated Content in Your Marketing Strategy Email/Newsletters Newsletters are long-form emails you send to a list of contacts who have opted to receive them. In fact, email marketing, in general, is.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

SEPTEMBER 3, 2021

Email marketers don’t have time for shiny new things. In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. Marketing budgets slashed in 2021: Gartner.

Real Estate 115

Real Estate CMO Analytics New Technology 115

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Why brands should regularly refresh their marketing messaging. And finding those answers means looking at your analytics and relevant keyword terms used by your audience.

Marketing 143

Marketing Marketers Analytics Health 143

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Martech

AUGUST 4, 2021

If you’re like most senior marketers, these critical questions are likely top-of-mind: “How do I get more value out of my CDP?”. “Am What can I do to better align my sales and marketing teams?”. How can I get more results out of my email marketing campaign?”. Getting started with customer journey analytics.

Customer Journey 113

Customer Journey Email Marketing Analytics Customer 113

Martech

JANUARY 9, 2023

Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies — it is critical the MAP does what the business needs it to. MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021.

Marketing Automation Platform 130

Marketing Automation Platform CRM Marketing Marketers 130

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Email marketing. Web analytics. Email marketing. Google Analytics.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Litmus

NOVEMBER 15, 2022

How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? When’s the best time to send an email campaign based on your unique audience? Download our full Trends in Email Enagement report to see even more in depth data, and details. End of Aug 2021 .

Analytics 100

Analytics Email Marketing Marketers Marketing 100