Litmus

SEPTEMBER 8, 2021

Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% As for Gmail—wondering why we place Gmail under the webmail umbrella? Learn how Gmail opens are reported in Email Analytics. The post Email Client Market Share in August 2021: Email Clients Hold Steady appeared first on Litmus.

Marketing 128

Marketing Marketers Analytics Place 128

Marketing Insider Group

JANUARY 26, 2021

5 Steps in Creating Your 2021 Marketing Budget. Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Step 2: Determine Your 2021 Marketing Goals. 67% of buyers say an internet search is the first place they go to find content.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Litmus

MAY 7, 2021

The only major news to report is that Microsoft’s Outlook.com overtook Samsung Mail, moving from 9th to 8th place in the top 10. With Litmus Email Analytics , you’ll get valuable insights into your own audience, including engagement time, reading environment, and more. The big players, like Apple, Gmail, and Yahoo! Get started ?.

Marketing 136

Marketing Marketers Analytics Email Marketing 136

Marketing Insider Group

DECEMBER 21, 2020

What can you do to improve or pivot for 2021? Using what we’ve learned over the year about changing B2B marketing budgets, planning, and strategies along with dynamic customer needs, these are the areas marketers should prioritize for 2021. Don’t expect in-person conferences to return until at least mid-2021. billion in 2021.

Thought Leadership 145

Thought Leadership Transform Marketing Marketers 145

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. In March 2021, Line merged with SoftBank’s affiliate Yahoo! Source: Line Business Guide 2021. As of March 2021, Premium Accounts are not available in the U.S., What is the Line app?

Branding 132

Branding User-Generated Promotion Food 132

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Posted by The Body Shop on Monday, August 2, 2021. A social media analytics tool can help you keep up on information as your audience grows.

Shoppers 140

Shoppers eCommerce Transform User-Generated 140

Litmus

DECEMBER 17, 2021

It’s that time of the month where we recap the shifts that took place with email client market share last month. Let’s take a look at what happened in November 2021. With that, the top 3 email clients for November 2021 are Apple, Gmail, and Outlook. MPP launched in September 2021. We’re back! Top email clients.

Analytics 108

Analytics Marketing Marketers Place 108

Sprout Social

MAY 4, 2021

The best social commerce platforms to use in 2021. If your business is new to selling online, your social media accounts are the perfect place to begin establishing much-needed social proof. A social media analytics tool can help you keep up information as your audience grows. Monitor your social analytics to manage performance.

eCommerce 144

eCommerce Retail Transform Shipping 144

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Neil Patel

FEBRUARY 2, 2021

2021 SaaS Trends that Affect Brand Advocacy. In addition to content aggregation, Smarp provides analytics on both a company-wide and personal level to identify top advocates. While there might be a time and place for paid media or influencers, SaaS brands should focus on an organic promotion strategy that keeps costs down.

Branding 143

Branding Transform Promotion CRM 143

Hubspot Marketing

APRIL 13, 2021

Create your own webinar channel to showcase all your on-demand and future webinars in one place. Read your audience’s digital body language with advanced analytics to help you improve your delivery. Engagement analytics that integrates with your business intelligence platforms for better audience segmentation. WebinarJam.

Analytics 125

Analytics Customer Journey Price Customer 125

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 109

Analytics Price Place Management 109

Neil Patel

JULY 12, 2021

Supercharge Your Marketing Analytics Automatically With Pardot. Their Plus plan is $2,500 per month and includes all standard features plus advanced email analytics, email-rendering preview, and spam analysis. Automate Inbound Call Analytics with Dialog Tech (Invoca). Automatically Nurture Leads With Marketo.

CRM 145

CRM Price Marketing Marketers 145

Neil Patel

JULY 28, 2021

For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation. Below are the steps for how to find what content is converting: Log into Google Analytics.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Sprout Social

OCTOBER 6, 2021

You can find this information by heading into your business or creator tools and checking out your analytics. Other platforms like Instagram and YouTube offer their own versions of short form video content, giving you the perfect place to repurpose content created for TikTok videos.

User-Generated 136

User-Generated Promotion Influencer Marketing Branding 136

Martech

AUGUST 3, 2023

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap.

Analytics 98

Analytics Customer Customer Journey Communications 98

Hubspot Marketing

APRIL 2, 2024

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Click here for a JPEG. Trouble seeing this graph?

Manufacturing 102

Manufacturing Communications Health Analytics 102

Sprout Social

APRIL 8, 2021

Reviews take place on sites that have a designated review area while testimonials are solicited directly from the businesses you serve. Hotjar, a heat map and behavior analytics tool, uses a unique approach when curating customer testimonials. This post A guide to B2B content marketing in 2021 originally appeared on Sprout Social.

Whitepaper 135

Whitepaper Content Marketing Marketing Marketers 135

Martech

JUNE 2, 2023

There are standard rules in place to define this. The most common reason is that ChatGPT does not use training data beyond 2021, so many recent updates are not factored into its answers. The most common reason is that ChatGPT does not use training data beyond 2021, so many recent updates are not factored into its answers.

Analytics 111

Analytics User-Generated Shipping Retail 111

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Sprout Social

MARCH 22, 2021

Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. — Semrush (@semrush) February 4, 2021. There’s arguably no better place to both gather and promote social proof than, well, social media. Educating audiences.

Education 145

Education Promotion Thought Leadership Analytics 145

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. This is where you can see all the Twitter mentions your brand received in one place: Do other Twitter users see I’ve mentioned them in a Tweet? — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. We’re just doing it.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Neil Patel

JUNE 3, 2021

Instagram isn’t the only place you can find influencers. These can be good places to start, but vetting each influencer can prove time-consuming. Another benefit of networks is that they often offer more tracking and analytics. Examples of market places include Tribe , HYPR , and Brand Snob.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Litmus

AUGUST 11, 2022

billion opens in July 2022 with Litmus Email Analytics. We’ll return in November to look at the shifts that took place from August through October 2022. No major shifts took place: Samsung Mail, Orange.fr, Windows Live Mail, and Web.de Learn how Gmail opens are reported in Email Analytics. Learn why in this blog post.

Marketing 136

Marketing Marketers Analytics Market Trends 136

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Our research shows that Facebook is still the place most people follow business accounts , particularly among older age groups. It’s a lot to think about.

Gen Z 139

Gen Z Millennials eCommerce Thought Leadership 139

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). With Litmus Email Analytics , we’ve been able to track MPP since October 2021. Top email clients.

Marketing 112

Marketing Marketers Analytics Place 112

Sprout Social

NOVEMBER 16, 2021

Ideally those links will include UTM parameters so you can effectively track the behavior and path of people who have clicked the link via Google Analytics. Posted by River Island on Saturday, October 23, 2021. TravisKauth) May 6, 2021. — macy gracie (@mgstoked) May 6, 2021. What data matters most? — Travis K.

Transform 142

Transform Customer Journey Shoppers Customer loyalty 142

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 Iterable’s latest funding round occurred in June of 2021, which was reported to be $200 million. Venture funding.

Email Marketing 122

Email Marketing Finance Marketing Marketers 122

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 75

Analytics Customer Journey User-Generated Customer loyalty 75

Sprout Social

AUGUST 26, 2021

— Greg Baroth (@gbaroth) July 12, 2021. — toastfundraiser (@ToastFundraiser) August 13, 2021. Stone (she/her) (@ericamstone) August 16, 2021. BrittneeCoomer) August 3, 2021. How to find this information: One place where you’re likely to find customer feedback is right in your inbox. Instructions: 1.

Market Research 145

Market Research Social Media Marketing Marketing Marketers 145

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. When we looked in October 2021 , Apple’s share was at 51.4%.

Marketing 106

Marketing Marketers Analytics Place 106

Hootsuite

FEBRUARY 24, 2022

You’ve come to the right place! By compiling all your notifications in one place, you can quickly reply to your followers and be sure you’re not missing anything. Track your analytics. Not if you use a social media analytics tool. For example, Hootsuite Analytics does all that for you. Add UTM tags to your links.

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Sprout Social

JULY 1, 2021

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. The types of social media content marketers find most valuable in 2021. — McDonald’s (@McDonalds) February 7, 2021.

Transform 142

Transform Food User-Generated Branding 142

Hootsuite

FEBRUARY 16, 2021

But then a global pandemic or attempted coup takes place, and your posts seem a little irrelevant, if not outright tone-deaf. Organic reach is, yes, still on the decline in 2021. Respond to all your DMs and comments in one place. Automatically tag your (outbound) posts for better analytics. It is time to take a pause.

Analytics 144

Analytics Law Energy Place 144

Sprout Social

MAY 11, 2021

Based on your analytics, you might find that you need to ramp things up or scale back. With a comprehensive view of your content calendar and all of your creative assets in one place, you can identify gaps in your schedule and uncover opportunities to quickly crosspost content. R (@Razer) March 28, 2021. — R ? — R ?

Analytics 140

Analytics Promotion User-Generated SEO 140

Hootsuite

AUGUST 19, 2021

Analytics and reporting. — WorkInSocialTheySaid (@WorkInSociaI) July 18, 2021. — Wendy's (@Wendys) February 23, 2021. How to become a freelance social media manager in 2021. — Teodora Ema Pirciu (@EmaPirciu) August 14, 2021. 2021 social media freelance rates. Copywriting. Copywriting.

Management 142

Management Copywriting Real Estate Logistics 142

Sprout Social

JANUARY 3, 2022

— Michaela Mendes (@mmendeswrites) November 9, 2021. — Starbucks Coffee (@Starbucks) November 10, 2021. — McDonald's (@McDonalds) August 9, 2021. ??????????????. — Wendy’s (@Wendys) November 12, 2021. — Calm (@calm) November 4, 2021. Looking for a place to start?

Millennials 142

Millennials Social Media Marketing B2C Market Research 142