Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. The new offering is available immediately but only to customers in the United States. Why we care. That genie is out of the bottle.

eCommerce 117

eCommerce Transform CRM Price 117

Hubspot Marketing

OCTOBER 25, 2023

When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. In 2021, 54% of American consumers expressed companies should take a stance on social issues. heads into a tense election year in 2024.

Branding 140

Branding Customer Marketing Marketers 140

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Search Engine Land

JULY 2, 2024

A few “yes, but” thoughts: If people click on Google’s YouTube, they will see a video created by a business, brand or creator. Nearly 30% of all clicks in the U.S. go to Google-owned properties (e.g., YouTube, Google Images, Google Maps), according to the report. of desktop, 17.3%

User-Generated 136

User-Generated SEO Place Branding 136

Hubspot Marketing

OCTOBER 4, 2023

While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 133

Gen Z Branding Advertising Advertisers 133

The CMO Survey

APRIL 24, 2024

However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. Lagging are “changing market selection” (18.5%) and “changing brand” (10.1%). in August of 2021. per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 117

Customer Food Transform Health 117

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube stats for business Ready to build your brand on YouTube? YouTube Shorts has 164.5

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 143

Branding Millennials Fashion Communications 143

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Email: Business email address Sign me up! Dig deeper: U.S. Processing.

Law 129

Law User-Generated Email Marketing Education 129

Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. People follow the crowd.

Price 307

Price Promotion Social Media Marketing Branding 307

Backlinko

OCTOBER 22, 2024

billion 2021 $15.7 million 2021 177.49 Analysts forecast that Shein’s revenue will hit $50 billion in 2024. Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61 billion 2017 $1.55 billion 2018 $1.99 billion 2019 $3.15 billion 2020 $9.81 billion 2022 $22.7 billion 2023 $32.2 million 2016 10.23

Gen Z 99

Gen Z Fashion Millennials Retail 99

SmartBrief - Marketing

MARCH 28, 2025

Brands are learning they need to pivot quickly and decisively to changing consumer sentiments, especially today as economic uncertainty continues in the US and globally. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. This divergence reinforces the need for advanced personalization strategies.

Millennials 83

Millennials Price CRM Marketing 83

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. However, there are plenty of reasons why brands and agencies should increasing their AAPI marketing. May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month.

Branding 122

Branding Food PR Fashion 122

Hubspot Marketing

JANUARY 27, 2025

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. were talking brands like Geico, Burger King, and T-Mobile spent an average of nearly $7.5 Table of Contents How much does a Super Bowl ad cost?

Advertisers 105

Advertisers Advertising Price Food 105

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. View this post on Instagram A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) The unapologetic, empowering line speaks both to Fenty Beautys brand purpose and audience. It really doesnt get more on-brand than that.

Food 116

Food Health Law Non-Profit 116

Hubspot Marketing

APRIL 2, 2024

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Click here for a JPEG. Trouble seeing this graph?

Manufacturing 104

Manufacturing Communications Health Analytics 104

The Marketing Operations Leader

APRIL 8, 2025

Stop relying on open rates Apple’s iOS changes in 2021 broke tracking. Separate out your traffic: Use one subdomain for lifecycle emails Another for outbound sales A third for newsletters or promos When one stream gets flagged, it doesn’t take down your entire domain. Now open rates are inflated, unreliable, and misleading.

CRM 130

CRM Health Price Analytics 130

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. The importance of social media in UK retail has only grown. Don’t be shy.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. Increase brand awareness. Improve brand image.

Branding 142

Branding Key Performance Indicator Energy User-Generated 142

Martech

APRIL 17, 2025

year-over-year increase from 2023 and the most substantial gains since 2021. billion increase shows the increasing importance of first-party data ecosystems and closed-loop reporting as brands adapt to privacy regulations. Digital advertising continues to thrive, reaching a record $258.6 billion in revenue. That’s a healthy 14.9%

Retail 78

Retail Advertising Advertisers Marketing 78

Buffer Marketing

DECEMBER 6, 2024

Discover 40 free, high-quality social media icons to elevate your website's design Get our tips and strategies to help you grow your TikTok following 🖊️  Deep dive How to Adopt Influencer Marketing As a Business or Creator Influencer marketing has become a core strategy for many brands—and it’s easy to see why.

Influencer Marketing 96

Influencer Marketing Energy Price Promotion 96

Search Engine Land

AUGUST 21, 2024

Google announced in 2021 that it would no longer allow advertisers to target users under 18 based on age, gender or interests. Another buyer said a large entertainment brand eventually convinced Google to let them upload their own first-party data on teens to target on YouTube, despite the platform’s policies.

Advertising 82

Advertising Advertisers Entertainment Branding 82

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 144

Branding Real Estate User-Generated Communications 144

Hubspot Marketing

NOVEMBER 26, 2024

Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Adams & Knight Marketing

JANUARY 11, 2023

She was also included in Hartford Business Journal’s 40 Under 40 list in 2021. Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services.

PR 246

PR Digital Marketing Education Management 246

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze.

Transform 127

Transform Manufacturing Copywriting Law 127

Martech

FEBRUARY 4, 2025

For brands, AI is a new rival storyteller. It is beginning to wrench narrative control from brands, often drawing on incomplete, outdated or incorrect information. Lets talk upside: the great news is that brands can actually influence what AI composes in an ethical way that ensures the whole story is told. That was January 2021.

User-Generated 100

User-Generated CMO SEO Branding 100

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 94

Transform Gen Z Fashion Food 94

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 101

Management B2C User-Generated Communications 101

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Whether you have used TikTok bots before or you are interested in deploying bots to help you get the most out of the platform, here are the 9 top TikTok bots in 2021. TikTok is trending at the moment. Try Jeffrey Here. #6.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse. Keep reading to find out.

User-Generated 272

User-Generated Shipping Advertisers Advertising 272

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 130

Influencer Marketing Branding Gen Z Marketing 130