Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. People follow the crowd.

Price 307

Price Promotion Social Media Marketing Branding 307

Hubspot Marketing

APRIL 2, 2024

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Click here for a JPEG. Trouble seeing this graph?

Manufacturing 102

Manufacturing Communications Health Analytics 102

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 123

Branding Fashion Gen Z Entertainment 123

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 135

Branding Fashion Gen Z B2C 135

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. Increase brand awareness. Improve brand image.

Branding 138

Branding Key Performance Indicator Energy User-Generated 138

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Adams & Knight Marketing

JANUARY 11, 2023

She was also included in Hartford Business Journal’s 40 Under 40 list in 2021. Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services.

PR 246

PR Digital Marketing Education Management 246

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. However, there are plenty of reasons why brands and agencies should increasing their AAPI marketing. May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month.

Branding 105

Branding Food PR Fashion 105

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketing 93

illumin

FEBRUARY 29, 2024

McKinsey’s 2021 holiday survey showed that 57% of shoppers felt YouTube influenced their buying decisions. Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand. That said, YouTube can be a risky place to advertise if you don’t do it right.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 120

Influencer Marketing Branding Gen Z Marketing 120

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Try stuff,” says Bosché.

Branding 140

Branding B2C Real Estate User-Generated 140

Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse. Keep reading to find out.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Whether you have used TikTok bots before or you are interested in deploying bots to help you get the most out of the platform, here are the 9 top TikTok bots in 2021. TikTok is trending at the moment. Try Jeffrey Here. #6.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 Any social media marketer can tell you that a successful brand needs to be adaptable and reflect changes in user behavior, but this constant need for innovation can be met with huge success, or a PR blunder.

Gen Z 137

Gen Z Branding User-Generated Millennials 137

Hubspot Marketing

SEPTEMBER 21, 2023

White authors dominate book publishing, and it can be difficult for people of color to find successful entrepreneurship stories written by founders, CEOs, and marketing executives with similar cultural backgrounds.Penguin Random House, a “Big Five” publisher, reported that 76% of their released books in 2019-2021 were by white contributors.

Branding 124

Branding Transform Finance Fashion 124

Buffer Marketing

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. But why is building a personal brand important to me, given I’m an in-house writer without a personal product or service to sell? “So for me, the reason my personal brand grew is because I realized I was filling in a gap.

Branding 142

Branding User-Generated Energy Place 142

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 The website has a small summary of what it does and the benefit to you: “ The CaliberMind Platform is the engine that connects all of your data, organizes it, and then puts brand interactions on a timeline so your next steps are clearer and your decisions can make a bigger impact”.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 112

Branding Thought Leadership Health Management 112

Jeff Bullas

DECEMBER 2, 2022

5: Instagram Power: Build Your Brand and Reach More Customers with Visual Influence. Jason Miles reveals in this book how to: Leverage Instagram to build and strengthen your business or personal brand Design an effective marketing plan for the platform Sell directly on Instagram with Shopable posts. billion total visits per month.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Hubspot Marketing

JULY 29, 2022

A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. According to Twilio’s 2022 State of Personalization Report , 62% of consumers say a brand will lose their loyalty if they deliver an un-personalized experience, up nearly 20% from 2021.

Law 140

Law Marketing Marketers eCommerce 140

Calvyn Lee Blog

NOVEMBER 2, 2022

Also, most local brands promote their offers with CPC, targeting high and medium user activity groups. Tips on campaign launch. eCommerce and namely – Lazada and Shopee offers – work best with Onclick format and Smart CPM or CPM models. The same is true for a few iGaming offers. Android Cleaners work great on Push. Why Chinese?

Affiliate Marketing 245

Affiliate Marketing eCommerce Law Marketing 245

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.

Transform 137

Transform Whitepaper User-Generated CMO 137

Hubspot Marketing

OCTOBER 31, 2022

From influencer marketing to virtual events, there are so many efforts brands can focus on. This is good news for brands, as the short-form video trend content offered the second-highest ROI for B2C marketers in 2021, behind influencer marketing. This is because in 2021, it offered B2C brands the best returns.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Jeff Bullas

JANUARY 29, 2023

The most used paid streaming service is Netflix with 209 million subscribers worldwide and a revenue of $30 billion in 2021. billion in 2021. Having your own publishing platform to display your work and build a personal brand that you have control over, own and build online credibility is priceless. billion customers.

Entertainment 217

Entertainment User-Generated Communications Management 217

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” It’s not good business to be associated with vile conspiracy theories.

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141

Hubspot Marketing

OCTOBER 27, 2023

Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Search Engine Land

SEPTEMBER 7, 2023

Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results. The November 2021 core update The July 2021 core update. The June 2021 core update , which was slow to roll out but a big one. Why we care. Reviews update.

SEO 145

SEO Analytics Product Branding 145

Search Engine Land

NOVEMBER 28, 2023

Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results. The November 2021 core update The July 2021 core update. The June 2021 core update , which was slow to roll out but a big one. Why we care.

SEO 143

SEO Branding 143

Search Engine Land

OCTOBER 19, 2023

Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results. The November 2021 core update The July 2021 core update. The June 2021 core update , which was slow to roll out but a big one. Why we care.

SEO 143

SEO Branding 143

Hootsuite

JUNE 9, 2022

And the more you know about your audience, the easier it is to determine what you should be doing for your brand. Where do you think audiences are more likely to go to follow or research brands/products? Use polls to create some life for your brand and go from boring to captivating in no time. Users see results instantly.

Branding 145

Branding Social Media Marketing Product Market Research 145

Search Engine Land

OCTOBER 1, 2024

This workflow can drive short- or long-term brand or non-brand keyword search patterns. How do I increase the brand search for a new product launch? First, let’s define brand search behavior in the context of digital media and search. What is brand search behavior? What is driving brand search?

Branding 95

Branding PR Price SEO 95

Search Engine Land

APRIL 26, 2024

The November 2021 core update The July 2021 core update. The June 2021 core update , which was slow to roll out but a big one. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results. Why we care.

Product 144

Product Branding SEO 144

Hubspot Marketing

OCTOBER 3, 2022

Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. 37% of niche creators have engaged in a brand collab at least once. The most common creator launchpad in 2021 was Instagram. Global Web Index ). ConvertKit ).

Gen Z 139

Gen Z Influencer Marketing Education Marketing 139

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. — GOAL (@goal) June 15, 2021. Except it’s me.

PR 140

PR Influencer Marketing Marketing Marketers 140