Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Technology brands became the biggest spenders, pushing media into second place. Podcasts create the opportunity for focused contextual advertising as well as for more general brand messaging.

Advertising 120

Advertising Advertisers Place Branding 120

Duct Tape Marketing

JUNE 3, 2021

How To Build A Personal Brand On LinkedIn In 2021 written by John Jantsch read more at Duct Tape Marketing. She is known internationally as the “LinkedIn Expert” and is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand. Marketing Podcast with Viveka Von Rosen.

Branding 101

Branding Price Management Product 101

Neil Patel

JANUARY 27, 2021

How’s it doing in 2021? Video and voice search are leading the charge in 2021. So, what’s happening in content marketing, version 2021? Content Marketing: 2021 Current Trends. 2021 Video and Live Streaming. Let’s talk about content marketing. Where might it be headed this year and next? Is it still the king?

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Brands are looking to agile marketing to meet email demand.

CMO 127

CMO Email Marketing Branding Product 127

Hubspot Marketing

APRIL 2, 2024

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Click here for a JPEG. Trouble seeing this graph?

Manufacturing 101

Manufacturing Communications Health Analytics 101

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Finding the best display advertising campaign of 2021. Here’s a reminder of our 2021 seasonal champions: Winter 2021: Nextory. Spring 2021: Amedia. Summer 2021: Telenor. Autumn 2021: Center Parcs.

Advertising 98

Advertising Advertisers Promotion Management 98

Hubspot Marketing

OCTOBER 25, 2023

When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. In 2021, 54% of American consumers expressed companies should take a stance on social issues. heads into a tense election year in 2024.

Branding 130

Branding Customer Marketers Marketing 130

Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Source: 2021 State of Email.

CMO 120

CMO Email Marketing Communications Branding 120

Martech

JANUARY 12, 2022

Online shoppers saw over 6 billion out-of-stock messages during the 2021 holidays, according to the Adobe study. Computers saw a 10% discount in 2021 compared to 22% off in 2020. There were marginally higher discounts in 2021 for apparel and toys. It then became a saving grace for many brands and consumers. Why we care.

eCommerce 108

eCommerce Shoppers Transform Retail 108

Sprout Social

SEPTEMBER 14, 2020

While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. And though marketers can’t predict what will happen in the new year, we can use what we’ve learned in the last nine months to improve our marketing strategy for 2021.

Marketing Strategy 145

Marketing Strategy Marketers Marketing Customer loyalty 145

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Brand Values.

Market Trends 145

Market Trends Transform CMO Marketers 145

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Use these startup tools to connect with your customers in 2021.

Analytics 145

Analytics Communications Education Management 145

Marketing Insider Group

NOVEMBER 11, 2020

Digital content is now the driving force of every B2B strategy and it is important for your business to stay ahead of the marketing curve in 2021. B2B Marketing Trends To Consider For 2021. But the bottom line is that Retention Marketing might be a better place to start in 2021. Retention Marketing. Onboarding & Education.

Market Trends 145

Market Trends Marketers Marketing Content Marketing 145

Sprout Social

SEPTEMBER 7, 2021

— nba paint (@nba_paint) August 21, 2021. You don’t have to be a creative genius to dream up the next brand campaign to break the internet. 6 social campaigns that captivated the internet in 2021. — isa (@_isa0k) June 14, 2021. — Anheuser-Busch (@AnheuserBusch) June 2, 2021.

Gen Z 140

Gen Z User-Generated Millennials Branding 140

Rock Content

DECEMBER 4, 2020

It’s about unique brand history, which, however, has to consider new fashion trends. It is not in vain that even the largest companies like Apple, Volkswagen, and Zara periodically update their brand images. 2021 Graphic Design Trends in Social Networks. The following trends will (continue to) shape the industry in 2021.

Fashion 138

Fashion User-Generated Finance Transform 138

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Brand strategy, customer loyalty, and innovative technology are paramount. 90% of U.S.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Litmus

APRIL 9, 2021

We analyzed nearly 3 billion email opens around the world with Litmus Email Analytics from January to March of 2021. Transcript: Email client market share from January-March 2021. We analyzed nearly 3 billion email opens in January, February, and March of 2021 to find out the most popular email clients, apps, and devices.

Analytics 128

Analytics Marketers Marketing Place 128

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. In January 2021, TikTok was the second most downloaded app in the world.

Gen Z 144

Gen Z User-Generated Millennials Marketers 144

Marketing Insider Group

JULY 29, 2021

It’s one thing for a brand to acquire customers, but it’s something else altogether when a product or service makes the leap to creating superfans. As the Chief Experience Officer for Experience.com, Hodak helps brands foster deeper connections with their existing and prospective customers. CX doesn’t start with your marketing.

Transform 132

Transform Customer loyalty Customer Journey Customer 132

Marketing Insider Group

JULY 26, 2021

Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Consumers want the ability to choose online or in-person shopping (from the same brands) at any time. Better access to more product options has made brand loyalty less secure. But is customer loyalty to brands seeing a downturn?

Customer loyalty 145

Customer loyalty Retail Marketers Marketing 145

Adobe Experience Cloud Blog

OCTOBER 16, 2020

I am thrilled to announce that applications are now open for the 2021 Marketo Engage Champion program. If you are a customer or partner interested in taking your Marketo Engage expertise and thought leadership to the next level, I encourage you to apply for the 2021 program. . APPLY HERE.

Thought Leadership 134

Thought Leadership Product Customer Branding 134

Hubspot Marketing

OCTOBER 4, 2023

While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 120

Gen Z Branding Advertising Advertisers 120

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. As a result, the services and products of your entertainment brand have likely experienced growth in customers and subscriptions. Case study – Supla+.

Entertainment 98

Entertainment Advertising Advertisers Customer loyalty 98

Hootsuite

MAY 25, 2021

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. 2021 social media holiday calendar. The unapologetic, empowering line speaks both to Fenty Beauty’s brand purpose and audience. It really doesn’t get more on-brand than that. — WWF (@WWF) March 3, 2021.

Food 145

Food Health Law Non-Profit 145

Neil Patel

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021. What SERP result trends should you pay attention to for 2021 and beyond?

SEO 144

SEO Analytics Digital Marketing Food 144

Neil Patel

FEBRUARY 22, 2021

What worked last year may not be enough to creep ahead in 2021. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving. However, its community side is a considerable part of the brand too. Content Marketing Trends for 2021 and Beyond.

Market Trends 139

Market Trends Content Marketing Transform Marketers 139

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. — Litmus (@litmusapp) October 27, 2021. LitmusLive2021 pic.twitter.com/Vj6H59hse0.

Email Marketing 96

Email Marketing Copywriting CMO Communications 96

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Explore ideas for building your LinkedIn brand with our LinkedIn marketing guide. Get Started.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 143

Entertainment eCommerce Digital Marketing Social Media Marketing 143

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 102

Transform Email Marketing CMO Education 102

Search Engine Journal

JULY 8, 2021

How are visual content marketing trends reshaping brands' content strategy right now? The post 10 Visual Content Marketing Trends for 2021 appeared first on Search Engine Journal. You'll want to keep an eye on these top trends.

Market Trends 141

Market Trends Content Marketing Marketers Marketing 141

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. This kind of turbulence naturally makes businesses and brands uncomfortable with the prospect of parting with budget for marketing, meaning agility is key. What 2021 marketing trends will we be discussing?

Market Trends 97

Market Trends Transform Logistics Marketers 97

Litmus

NOVEMBER 18, 2020

Here are the email design trends we’re expecting in 2021 with examples (click to jump ahead): Tangible visual content. We see this trend flourishing as we move into 2021 and brands seek ways to showcase their products in the inbox. Camera accessories brand Gobe uses muted and flat colors in this apology email. Codecademy.

Real Estate 129

Real Estate Promotion Food Retail 129

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. You’ll embrace a more strategic role.

Social Media Marketing 141

Social Media Marketing Marketers Marketing Copywriting 141

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 108

Branding Advertising Advertisers Retail 108

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertising 98

Advertising Advertisers User-Generated Branding 98

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. in 2021, to a total spend of $108.53 Download Display Advertising Trends 2021. Device usage in 2021 so far… Mobile display advertising continues to remain the number one location for your display ads to be seen.

Advertising 98

Advertising Advertisers Retail Shoppers 98