Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Conversely, all it takes is one bad experience to deter a customer. Image Source.

Branding 124

Branding Retail Shoppers Customer loyalty 124

Econsultancy

JANUARY 24, 2022

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for.   So, how else are luxury brands inspiring loyalty? — Seer (@HelloSeer) February 2, 2021.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Create Content that Addresses Your Customer Journey. Create a Brand Identity. Focus on the Buyer.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Management 142

Management Branding Customer loyalty Communications 142

Sprout Social

NOVEMBER 16, 2021

Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. According to the latest Sprout Social Index™ , 90% of consumers will purchase from a brand they follow on social media.

Transform 145

Transform Customer Journey Shoppers Customer loyalty 145

Pam Didner

FEBRUARY 24, 2021

We’re in the swing of the 2021 conference season, and we’ve been exploring virtual and in-person sales events and conferences taking place this year. As we move deeper into 2021, scheduled live events seem to pick up. February 4 & 5, 2021 | Virtual | Website. February 24 & 25, 2021 | Virtual | Website. SaaS Tiger.

Customer Journey 70

Customer Journey Customer loyalty Food Product Marketing 70

Welcome Software

JULY 23, 2024

According to a 2021 McKinsey & Company report, 71% of consumers expect companies to deliver personalized interactions. These best practices can help combat overwhelm and get you on the right track: #1 - Lead with your personas Has your business built a clear ideal customer profile (ICP), or identified target buyer personas?

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Martech

OCTOBER 15, 2024

Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either.

Customer 126

Customer Thought Leadership Customer loyalty Branding 126

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Hootsuite

MAY 20, 2021

In fact, according to our Digital 2021 Report , there are now: 2 billion users on WhatsApp. The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Martech

SEPTEMBER 1, 2021

Identifying opportunities to increase LTV and customer loyalty. all led by senior-level marketers from top brands, including…. … How A/B/n split testing in email can power brand-wide success , featuring Kath Pay, CEO, Holistic Email Marketing. Leveraging technology to elevate data measurement processes. and dozens more.

Customer loyalty 110

Customer loyalty Health Global Marketing Email Marketing 110

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.

User-Generated 145

User-Generated Customer loyalty Advertisers Advertising 145

Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. The “now customer”. We are now in the era of the “now customer,” who wants real-time relevant messages.

Customer 132

Customer Transform PR Customer loyalty 132

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. These brands illustrate what it takes to craft memorable, full-funnel influencer strategies, and can help inspire your own partnerships.

Health 63

Health Influencer Marketing Food Retail 63

Martech

JULY 22, 2022

A customer data platform (CDP) allows you to anticipate customer needs. A customer loyalty program incentivizes and rewards customers that keep engaging with your brand. An impressive 94% of marketers thought their 2021 was successful. Go all-in on AI. Marketers look forward to big things this year.

Market Trends 117

Market Trends Digital Marketing Customer Customer loyalty 117

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. What does it mean?

Gen Z 111

Gen Z Customer loyalty Transform Shoppers 111

Litmus

SEPTEMBER 19, 2022

Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time.

Customer 105

Customer Customer loyalty CRM Shoppers 105

Hootsuite

MAY 26, 2021

Actively connecting with potential customers on social media can help you be the first brand a prospect considers when they’re ready to make a purchase. It’s about making those interactions meaningful and presenting your brand as having a solution to a problem. When you do that, you’re more likely to build trust and loyalty.

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Definitely.

Gen Z 126

Gen Z User-Generated Finance Customer loyalty 126

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertisers 122

Advertisers Advertising Transform Customer Acquisition 122

Sprout Social

APRIL 17, 2023

Brands today know that loyal customers are not a given–they’re earned. The right social media customer service software can make it easier to win audiences over and keep them on your side. Social customer care teams face complexity daily. This makes your customers feel valued and inspires brand loyalty.

Customer 131

Customer CRM Customer loyalty Management 131

Martech

APRIL 12, 2022

A customer data platform (CDP) allows you to anticipate customer needs A content management system (CMS) helps you manage and create more innovative content A customer loyalty program incentivizes and rewards customers that keep engaging with your brand. Go all-in on AI. Get the trends report.

Digital Marketing 103

Digital Marketing Customer loyalty Marketing Marketers 103

Litmus

NOVEMBER 11, 2021

Per our 2021 State of Email report , 9 in 10 marketers believe personalization is not just important, but imperative to their overall business strategy. Because 80% of customers are more likely to make a purchase from a brand that provides personalized experiences.

Customer loyalty 96

Customer loyalty CRM Email Marketing Product 96

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 90

Branding Non-Profit Real Estate Transform 90

Bannerflow

DECEMBER 8, 2021

According to Statista , digital buyers have been increasing year-on-year worldwide between 2014 and 2021. billion people are expected to purchase online in 2021, that’s up from 1.32 It also found revenue in the e-commerce space alone is predicted to reach £89,591 million by the end of 2021 and hit heights of £104,043 million by 2025.

Advertisers 98

Advertisers Advertising Retail Digital Buyers 98

Buffer Marketing

FEBRUARY 4, 2025

I love seeing the more authentic, in-the-moment content creators and brands post there, rather than the polished Instagram feed.  And  one in three people  has said they become more interested in brands and products after seeing stories about those brands that feature those products.

Analytics 61

Analytics Place Customer loyalty Branding 61

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. Why should B2B brands be on Instagram? Here are three quantifiable reasons to bring your brand to Instagram: It’s where your customers are.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

Hubspot Marketing

JUNE 29, 2022

workers in 2021 ]. workers in 2021 ]. workers in 2021 ]. Complains to co-workers (and possibly customers, too). 10% Higher Customer Loyalty. From sales to service, highly-engaged employees deliver a great customer experience. Enthusiastic about their work. Helps out co-workers.

Non-Profit 112

Non-Profit Customer loyalty Millennials Inbound Marketing 112

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? All four brands mentioned above understand the importance of customer-centricity. Today, we’re covering several key strategies these four brands have been using for years. Create a New Brand.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Shoppers 98

Shoppers Analytics Customer loyalty Fashion 98

Girl Power Marketing

APRIL 21, 2021

Now that the end of the tunnel is in sight, we’re gathering data at a lightning pace to understand the emerging trends expected through 2021 and beyond. . Before 2020, there was no denying the success of eCommerce, whether through massive online marketplaces like Amazon and Walmart or direct-to-consumer from the brand itself.

Food 52

Food Health Shoppers eCommerce 52

Marketing Insider Group

JANUARY 19, 2021

If your content marketing efforts achieve the goals you set, your brand will be successful. For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. Grow my newsletter subscription list by 500 contacts by June 1, 2021. Number of shares on Facebook or LinkedIn?

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Econsultancy

MARCH 16, 2022

My day job is head of marketing at Netrush, which is a leading ecommerce accelerator that helps brands grow their sales, especially on Amazon.com. What will be the key differentiators for successful ecommerce brands in 2022? They understand and leverage customer lifetime value (CLV). either consumer or brand led)?

eCommerce 63

eCommerce Logistics Branding Retail 63

Litmus

MARCH 10, 2022

Buyers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Learn more.

Retail 90

Retail Market Trends Email Marketing B2C 90

Litmus

JANUARY 13, 2023

Read on to see which emails were at the top of our holiday gift list in December 2021. This event is a great way to humanize your brand and connect with customers over your own product —while teaching them something! There was no shortage of messaging about deals, gifting, end-of-year roundups, and much more. Brightland.

Non-Profit 92

Non-Profit Customer loyalty Food Customer 92

Econsultancy

APRIL 11, 2022

“And they no longer take the path that you’ve laid out for them when they’re engaging with your brand.” What do changing data strategies and comms plans mean for customer loyalty? What makes a brand become a consumer favourite? ” But what does that mean in practice?

Customer 93

Customer Customer loyalty Communications Entertainment 93