Sprout Social

SEPTEMBER 7, 2021

— nba paint (@nba_paint) August 21, 2021. You don’t have to be a creative genius to dream up the next brand campaign to break the internet. 6 social campaigns that captivated the internet in 2021. — isa (@_isa0k) June 14, 2021. — Anheuser-Busch (@AnheuserBusch) June 2, 2021.

Gen Z 142

Gen Z User-Generated Millennials Branding 142

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. CarMax the online and in-store used car dealer, was also a winner by having no fewer than three ads in the top 10 (no other brand had more than one). Processing.Please wait.

Retail 122

Retail Gen Z Video Marketing Marketing Plan 122

Neil Patel

DECEMBER 28, 2021

While this report can certainly generate year-end nostalgia, it also offers a unique perspective into the terms that gained the most search volume and traction in the last year. Top Trends from the 2021 Google Search Trends Report. 2021 saw searchers looking for “how to heal” and “how to be hopeful.”

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

OCTOBER 4, 2023

While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 126

Gen Z Branding Advertisers Advertising 126

Sprout Social

JUNE 15, 2021

Overall, the majority of businesses see social as a top of funnel game, with 65% of marketers citing increasing brand awareness as their top business goal. Sixty-three percent of consumers say they have purchased a product from social media, with Gen Z being most likely to do so. Download the Report Today.

Gen Z 122

Gen Z Global Marketing Market Research Communications 122

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. How can you stay ahead of what’s new? Content Experience. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Another benefit?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. This applies for Gen Z consumers, as well as those in the higher age brackets. This makes mobile gaming advertising 3.2

Gen Z 136

Gen Z Advertisers Advertising Millennials 136

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Econsultancy

AUGUST 8, 2022

GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – this is compared to just 17% of consumers in older.

Gen Z 108

Gen Z Millennials Branding 108

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Understand the metaverse.

Gen Z 131

Gen Z Branding Transform Millennials 131

Hootsuite

APRIL 7, 2021

While there are plenty of ad-hoc studies and industry benchmarks out there, every brand is unique because every audience is unique. In general, posting when your followers are online is key, because the Instagram algorithm prioritizes recency. First, consider what kind of performance you’re aiming for: brand awareness or engagement.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 130

Customer Gen Z User-Generated Health 130

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 132

Gen Z Millennials Shoppers Digital Marketing 132

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Edison Research ). IAB Podcast Ad Revenue Report ).

Gen Z 132

Gen Z Advertisers Advertising Millennials 132

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. Why Should You Advertise on Snapchat? 10 Snapchat Ad Strategies and Resources.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Hubspot Marketing

SEPTEMBER 12, 2023

And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize your content to adapt. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media.

Gen Z 138

Gen Z Product User-Generated Millennials 138

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 123

Branding Fashion Gen Z Entertainment 123

Sprout Social

FEBRUARY 8, 2021

Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting Generation Z consumers. Industry benchmarks can tell you how your brand compares to competitors, offer additional context into current trends and inform your social goals.

Finance 139

Finance Gen Z User-Generated Analytics 139

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 137

Branding Gen Z User-Generated Shoppers 137

Hubspot Marketing

SEPTEMBER 7, 2022

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 What Brands Can Learn.

Gen Z 137

Gen Z Branding User-Generated Millennials 137

Hubspot Marketing

OCTOBER 3, 2022

Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. General Creator Economy Stats. Creators are most likely to be young (63% Gen Z) and female (48%). The most common creator launchpad in 2021 was Instagram.

Gen Z 139

Gen Z Influencer Marketing Education Marketers 139

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 135

Branding Fashion Gen Z B2C 135

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. But is Snapchat the right platform for your brand? Sounds interesting!

Gen Z 84

Gen Z Millennials User-Generated Advertisers 84

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. billion users by 2025.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

NOVEMBER 1, 2022

As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. They saw it as a platform for Gen-Z to make short, funny videos.

B2C 126

B2C Gen Z Marketing Marketers 126

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. These are some of the building blocks that led to companies announcing their plans for the metaverse in 2021.

Branding 126

Branding Fashion Gen Z User-Generated 126

Hubspot Marketing

JULY 29, 2022

In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. In fact, almost 75,000 donations were made within the app in support of various organizations and causes in 2021. Nonprofit Trends to Watch in 2022.

Market Trends 139

Market Trends Gen Z Non-Profit User-Generated 139

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. Even major brands are taking note. 3 social-first fashion trends that made waves in 2021. — Glamour (@glamourmag) April 1, 2021. 3 trend forecasting tips for retail brands. The men of the ‘90s.

Retail 136

Retail Fashion Gen Z Branding 136

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. What are TikTok challenges? million video creations.

Branding 120

Branding Gen Z Fashion User-Generated 120

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise. April 27, 2021. Make a show! MakeAShow ??

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. That’s on any average day—a year over year improvement from 2021’s 249 million. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar.

Gen Z 106

Gen Z User-Generated Advertisers Advertising 106

Hubspot Marketing

JUNE 28, 2022

POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. The biggest benefit to using social media is that it’s a low-cost strategy to increase your brand awareness. September 20, 2021. Why social media is important for small businesses?

Gen Z 139

Gen Z User-Generated Social Media Marketing Education 139