Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Be set to Public.

Management 99

Management Branding Influencer Marketing Advertising 99

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Finding the best display advertising campaign of 2021. Here’s a reminder of our 2021 seasonal champions: Winter 2021: Nextory. Spring 2021: Amedia. Summer 2021: Telenor. Autumn 2021: Center Parcs.

Advertisers 98

Advertisers Advertising Promotion Management 98

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. — Nathan Allebach (@nathanallebach) July 26, 2021. Advanced degrees aren’t cheap, and most social media managers are underpaid compared to their marketing counterparts. chelbb_) July 26, 2021. Being called an Intern [link].

Management 143

Management Education Social Media Marketing Copywriting 143

Neil Patel

JANUARY 27, 2021

How’s it doing in 2021? Video and voice search are leading the charge in 2021. So, what’s happening in content marketing, version 2021? Content Marketing: 2021 Current Trends. Great marketers measure, manage, and tweak. 2021 Video and Live Streaming. Let’s talk about content marketing. Is it still the king?

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. You’ll embrace a more strategic role.

Social Media Marketing 141

Social Media Marketing Marketers Marketing Copywriting 141

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

Marketing Strategy 145

Marketing Strategy Marketers Marketing Customer loyalty 145

The CMO Survey

APRIL 24, 2024

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketers 289

Sprout Social

DECEMBER 14, 2020

Lindsay Bruce , the marketing manager of SMB at Twitter, shares her thoughts on why listening is going to be an important tool in 2021. Before every Tweet, I looked at the day’s headlines, trending conversations and looked to see if/how other brands were engaging. 2020 was the year that really emphasized community management.

Social Media Marketing 142

Social Media Marketing Acquisition Marketing Management Entertainment 142

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Brand Values.

Market Trends 145

Market Trends Transform CMO Marketers 145

Hootsuite

MAY 25, 2021

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. 2021 social media holiday calendar. Community Manager Appreciation Day #CMAD: Fourth Monday of January. The unapologetic, empowering line speaks both to Fenty Beauty’s brand purpose and audience.

Food 145

Food Health Law Non-Profit 145

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. As a result, the services and products of your entertainment brand have likely experienced growth in customers and subscriptions. Case study – Supla+.

Entertainment 98

Entertainment Advertisers Advertising Customer loyalty 98

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Explore ideas for building your LinkedIn brand with our LinkedIn marketing guide.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Rock Content

DECEMBER 4, 2020

It’s about unique brand history, which, however, has to consider new fashion trends. It is not in vain that even the largest companies like Apple, Volkswagen, and Zara periodically update their brand images. 2021 Graphic Design Trends in Social Networks. The following trends will (continue to) shape the industry in 2021.

Fashion 138

Fashion User-Generated Finance Transform 138

Marketing Insider Group

NOVEMBER 11, 2020

Digital content is now the driving force of every B2B strategy and it is important for your business to stay ahead of the marketing curve in 2021. B2B Marketing Trends To Consider For 2021. But the bottom line is that Retention Marketing might be a better place to start in 2021. Retention Marketing. Onboarding & Education.

Market Trends 145

Market Trends Marketers Marketing Content Marketing 145

Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. Here’s a look at why you should let your social media managers be weird. And we get it.

Management 140

Management Social Media Marketing Finance Customer loyalty 140

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 104

Branding Advertising Advertisers Retail 104

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021. And he said so all the way back in 2018.

Management 135

Management Social Media Marketing Education Communications 135

Marketing Insider Group

JULY 29, 2021

It’s one thing for a brand to acquire customers, but it’s something else altogether when a product or service makes the leap to creating superfans. As the Chief Experience Officer for Experience.com, Hodak helps brands foster deeper connections with their existing and prospective customers. CX doesn’t start with your marketing.

Transform 132

Transform Customer loyalty Customer Journey Customer 132

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 143

Entertainment eCommerce Digital Marketing Social Media Marketing 143

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. — Litmus (@litmusapp) October 27, 2021. LitmusLive2021 pic.twitter.com/Vj6H59hse0.

Email Marketing 96

Email Marketing Copywriting CMO Communications 96

Neil Patel

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021. What SERP result trends should you pay attention to for 2021 and beyond?

SEO 144

SEO Analytics Digital Marketing Food 144

Neil Patel

FEBRUARY 22, 2021

What worked last year may not be enough to creep ahead in 2021. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving. However, its community side is a considerable part of the brand too. Content Marketing Trends for 2021 and Beyond.

Market Trends 139

Market Trends Content Marketing Transform Marketers 139

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Management 134

Management Real Estate Food User-Generated 134

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertisers 98

Advertisers Advertising User-Generated Branding 98

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 102

Transform Email Marketing CMO Education 102

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. This kind of turbulence naturally makes businesses and brands uncomfortable with the prospect of parting with budget for marketing, meaning agility is key. What 2021 marketing trends will we be discussing?

Market Trends 97

Market Trends Transform Logistics Marketers 97

Litmus

OCTOBER 11, 2021

Director of Brand and Content Marketing, SparkPost. When the email manager put in her notice, my boss asked if I’d like to be promoted into running email given I had some experience supporting it. Join us at Litmus Live via livestream on October 26th-27th, 2021. April Mullen. Follow April on LinkedIn and Twitter.

Affiliate Marketing 111

Affiliate Marketing Thought Leadership PR CRM 111

Bannerflow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Advertisers 98

Advertisers Advertising Influencer Marketing Transform 98

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Download them now. Copywriting. Copywriting.

Management 142

Management Copywriting Real Estate Logistics 142

Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. — Zendesk (@Zendesk) April 26, 2021. For example, brands should make a conscious effort to share shout-outs and compliments from their customers. — Julien Paffumi (@jpaffumi) April 29, 2021.

Customer 131

Customer Shipping CRM Education 131

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 87

Branding Thought Leadership Health Management 87

Sprout Social

MARCH 1, 2022

Brands use these channels as tools to connect with their audience. I just added all of the details & can’t wait for u to join the conversation on brand, strategy, & style. Dr. Sandra Colton-Medici (@sandracolton) December 16, 2021. — Subhasree Ray (@DrSubhasree) December 15, 2021. nutrition [link].

Branding 124

Branding Health Promotion Management 124

Neil Patel

SEPTEMBER 3, 2021

Content Management. While managing your website content used to be a time-consuming, exhaustive process that took hours of coding, new marketing technology has automated cumbersome processes, allowing marketers to dedicate time to other important pursuits. MarTech 2021 Trends: Conclusion. Then your MarTech tool can do the rest.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? For the CMO, this is indispensable for resource management. How can you efficiently create your marketing budget for 2021? If the buyer persona you want to reach has little or no knowledge about your brand, it will probably require more investment for conversion. Keep reading!

CMO 134

CMO Marketers Marketing Inbound Marketing 134

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. Online shopping is going social.

Shoppers 137

Shoppers eCommerce Transform User-Generated 137

Adobe Experience Cloud Blog

MARCH 5, 2021

The 2021 Experience Maker Awards will shine a spotlight on those companies and individuals who went above and beyond to deliver amazing experiences around the world. Award categories for 2021. Apply for the 2021 Adobe Experience Maker Awards. Among their branding presence, CAANZ maintained seven different web properties.

Transform 115

Transform Thought Leadership Customer Journey B2C 115