Hootsuite

JULY 29, 2021

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. In fact, we’ve managed to round up 38 (thirty eight!) In the meantime, low- or no-budget brands can benefit from the wealth of stylish shots.

Law 145

Law Food Retail Place 145

Hootsuite

OCTOBER 27, 2021

Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform. This might be the case if your brand uses different names in different markets. The image your Facebook Page presents should match the image your brand presents elsewhere.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now!

Management 145

Management PR Communications Health 145

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 130

Branding Advertising Advertisers Retail 130

Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. People follow the crowd.

Price 307

Price Promotion Social Media Marketing Branding 307

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Depending on what industry you’re in, your company’s ROI could be even higher.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Hubspot Marketing

APRIL 2, 2024

In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. Ultimately, leaders worried that 2021's summer trends would impact their bottom line. This, in turn, may have been impacting productivity and job retention levels.

Manufacturing 102

Manufacturing Communications Health Analytics 102

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 137

Branding Gen Z User-Generated Shoppers 137

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

Customer 121

Customer Branding Fashion Promotion 121

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Understand the metaverse.

Gen Z 131

Gen Z Branding Transform Millennials 131

Vertical Response

JUNE 16, 2024

What is a community manager? A community manager builds, maintains, and nurtures a brand’s online community. They connect with followers and create engagement that aligns with the brand’s vision. This article explores the key skills and responsibilities of a successful community manager.

Management 91

Management Customer Acquisition Non-Profit Communications 91

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. advises Annabelle Nyst , senior marketing manager at HubSpot.

Branding 138

Branding Key Performance Indicator Energy User-Generated 138

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 135

Branding Fashion Gen Z B2C 135

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. — Hootsuite (@hootsuite) May 19, 2021. hot dog combo.

Branding 128

Branding Whitepaper Food Energy 128

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 120

Influencer Marketing Branding Gen Z Marketing 120

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation.

Branding 144

Branding eCommerce Retail PR 144

Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.

Transform 137

Transform Whitepaper User-Generated CMO 137

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Save time with our powerful TikTok management tool. Advice from 3 brands getting TikTok for B2B right. Can TikTok for B2B marketing unlock the same potential?

Branding 140

Branding B2C Real Estate User-Generated 140

Jeff Bullas

DECEMBER 2, 2022

5: Instagram Power: Build Your Brand and Reach More Customers with Visual Influence. 5: Instagram Power: Build Your Brand and Reach More Customers with Visual Influence. In September 2021, TikTok announced it had reached one billion active users worldwide, with 142.2 billion total visits per month. That’s a lot of eyeballs.

Transform 261

Transform Social Media Marketing Entertainment Advertisers 261

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketing 93

Jeff Bullas

JANUARY 29, 2023

The most used paid streaming service is Netflix with 209 million subscribers worldwide and a revenue of $30 billion in 2021. billion in 2021. The writing game has changed over the last decade and there are now multiple tools that help us create, manage, host, store and market our writing and creations. billion customers.

Entertainment 217

Entertainment User-Generated Communications Management 217

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 127

Branding Health Advertisers Advertising 127

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 112

Branding Thought Leadership Health Management 112

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 Any social media marketer can tell you that a successful brand needs to be adaptable and reflect changes in user behavior, but this constant need for innovation can be met with huge success, or a PR blunder.

Gen Z 137

Gen Z Branding User-Generated Millennials 137

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 127

Branding Health Thought Leadership Fashion 127

Buffer Marketing

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. But why is building a personal brand important to me, given I’m an in-house writer without a personal product or service to sell? “So for me, the reason my personal brand grew is because I realized I was filling in a gap.

Branding 142

Branding User-Generated Energy Place 142

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 125

Branding Real Estate User-Generated Communications 125

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” It’s not good business to be associated with vile conspiracy theories.

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141

Hubspot Marketing

JULY 29, 2022

A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. According to Twilio’s 2022 State of Personalization Report , 62% of consumers say a brand will lose their loyalty if they deliver an un-personalized experience, up nearly 20% from 2021.

Law 140

Law Marketing Marketers eCommerce 140

Sprout Social

DECEMBER 9, 2021

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. Social media is nearly as common as TV or radio ads and word-of-mouth for learning about brands. One in three consumers says it would be their preferred way to learn about brands going forward.

Transform 145

Transform CRM Retail Communications 145

Hootsuite

SEPTEMBER 2, 2021

Social media managers hopping on to a short call to hear about a new platform we should be on pic.twitter.com/sagFLxpuiM. — WorkInSocialTheySaid (@WorkInSociaI) April 27, 2021. For detailed insights into how people use different social media platforms, dive into our State of Digital 2021 report. Know your audience.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 124

eCommerce Transform CRM Price 124

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment.

Marketing 142

Marketing Marketers Advertisers Advertising 142

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. — GOAL (@goal) June 15, 2021.

PR 140

PR Influencer Marketing Marketing Marketers 140

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. This can either be branded with your name or be topic-based. Social listening.

Branding 113

Branding Gen Z Affiliate Marketing User-Generated 113

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. TheJennyLi) August 25, 2021.

User-Generated 144

User-Generated Customer loyalty Advertisers Advertising 144