Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Management 145

Management Real Estate Food User-Generated 145

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 106

Customer Food Transform Health 106

Hubspot Marketing

JANUARY 27, 2025

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. were talking brands like Geico, Burger King, and T-Mobile spent an average of nearly $7.5 Table of Contents How much does a Super Bowl ad cost?

Advertising 112

Advertising Advertisers Price Food 112

Sprout Social

MARCH 1, 2022

Brands use these channels as tools to connect with their audience. I just added all of the details & can’t wait for u to join the conversation on brand, strategy, & style. Dr. Sandra Colton-Medici (@sandracolton) December 16, 2021. — Subhasree Ray (@DrSubhasree) December 15, 2021. nutrition [link].

Branding 138

Branding Health Promotion Management 138

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Whether you have used TikTok bots before or you are interested in deploying bots to help you get the most out of the platform, here are the 9 top TikTok bots in 2021. TikTok is trending at the moment. Try Jeffrey Here. #6.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Adams & Knight Marketing

JANUARY 11, 2023

As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency’s clients and organizations. She was also included in Hartford Business Journal’s 40 Under 40 list in 2021.

PR 246

PR Digital Marketing Education Management 246

Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Dig deeper: U.S. Processing.

Law 124

Law User-Generated Email Marketing Education 124

Hootsuite

OCTOBER 27, 2021

Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform. This might be the case if your brand uses different names in different markets. The image your Facebook Page presents should match the image your brand presents elsewhere.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Hubspot Marketing

NOVEMBER 26, 2024

Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” Group that with content creation, trend monitoring, and community management, and you’ve just described the duties of the quintessential social media marketer.

Social Media Marketing 106

Social Media Marketing Gen Z Marketers Marketing 106

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now!

Management 145

Management PR Communications Health 145

Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. People follow the crowd.

Price 307

Price Promotion Social Media Marketing Branding 307

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 136

Communications Branding User-Generated Customer loyalty 136

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Save time with our powerful TikTok management tool. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. Maas , don’t worry. Published on Categories.

Branding 135

Branding Retail User-Generated Fashion 135

Vertical Response

JUNE 16, 2024

What is a community manager? A community manager builds, maintains, and nurtures a brand’s online community. They connect with followers and create engagement that aligns with the brand’s vision. This article explores the key skills and responsibilities of a successful community manager.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Depending on what industry you’re in, your company’s ROI could be even higher.

Email Marketing 141

Email Marketing Branding Marketers Marketing 141

Sprout Social

NOVEMBER 17, 2021

These statistics alone are enough to convince anyone about the potential of using YouTube Live for expanding reach, growing brand awareness and engaging with a large audience. Tap Stream on your left to start livestreaming or click Manage to schedule for later. Manage live chat & captions. Click Create ?

Logistics 143

Logistics Analytics Promotion Health 143

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries. What is an average social media manager salary? Let’s look at how all this change impacts base pay for social media managers of all stripes.

Management 126

Management Manufacturing Copywriting Finance 126

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

Customer 126

Customer Branding Fashion Promotion 126

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  Thankfully, it’s pretty easy to use.

Advertising 112

Advertising Advertisers User-Generated Management 112

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 141

Branding Gen Z User-Generated Shoppers 141

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Understand the metaverse.

Gen Z 137

Gen Z Branding Transform Millennials 137

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Personalization covers a wide range of strategies leveraged by brands both online and offline.

Branding 125

Branding Retail Shoppers Customer loyalty 125

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketers 132

Hubspot Marketing

APRIL 2, 2024

In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. Ultimately, leaders worried that 2021's summer trends would impact their bottom line. This, in turn, may have been impacting productivity and job retention levels.

Manufacturing 104

Manufacturing Communications Health Analytics 104

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. ” TikTok isn’t just for brand awareness and discovery. Go to “Manage Account” and switch to a TikTok business account 4. TikTok has a massive user base of over 1.69 billion (!!)

SEO 110

SEO Real Estate User-Generated Promotion 110

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. — Hootsuite (@hootsuite) May 19, 2021. hot dog combo.

Branding 136

Branding Whitepaper Food Energy 136

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. advises Annabelle Nyst , senior marketing manager at HubSpot.

Branding 142

Branding Key Performance Indicator Energy User-Generated 142

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Martech

FEBRUARY 4, 2025

For brands, AI is a new rival storyteller. It is beginning to wrench narrative control from brands, often drawing on incomplete, outdated or incorrect information. Lets talk upside: the great news is that brands can actually influence what AI composes in an ethical way that ensures the whole story is told. That was January 2021.

User-Generated 91

User-Generated CMO SEO Branding 91

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation.

Branding 145

Branding eCommerce Retail PR 145

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 143

Branding Real Estate User-Generated Communications 143

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 134

Branding Health Advertising Advertisers 134

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Save time with our powerful TikTok management tool. Advice from 3 brands getting TikTok for B2B right. Can TikTok for B2B marketing unlock the same potential?

Branding 145

Branding B2C Real Estate User-Generated 145

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze.

Transform 123

Transform Manufacturing Copywriting Law 123

Jeff Bullas

DECEMBER 2, 2022

5: Instagram Power: Build Your Brand and Reach More Customers with Visual Influence. 5: Instagram Power: Build Your Brand and Reach More Customers with Visual Influence. In September 2021, TikTok announced it had reached one billion active users worldwide, with 142.2 billion total visits per month. That’s a lot of eyeballs.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261