Litmus

OCTOBER 11, 2021

Director of Brand and Content Marketing, SparkPost. I’m currently the Brand and Content Marketing Director for SparkPost, and I love getting to manage a team that focuses on PR, email marketing, social media, community management, brand, thought leadership, and content—all focused on email as a subject. April Mullen.

Affiliate Marketing 113

Affiliate Marketing Thought Leadership PR CRM 113

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. However, there are plenty of reasons why brands and agencies should increasing their AAPI marketing. May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month.

Branding 122

Branding Food PR Fashion 122

Sprout Social

JUNE 29, 2021

And in the first half of 2021 alone, the creator economy recorded a booming $1.3 In short: creators are hot—and it’s no surprise brands want in. If brands are serious about working with content creators, they need to first understand how the creator economy operates. — Def Noodles (@defnoodles) March 28, 2021.

Branding 139

Branding Non-Profit Millennials PR 139

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business.

PR 88

PR Thought Leadership SEO Place 88

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation.

Branding 145

Branding eCommerce Retail PR 145

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 122

Communications PR Gen Z Analytics 122

Adams & Knight Marketing

AUGUST 16, 2021

“So Good To See You, Connecticut” digital campaign generates results, improves brand perceptions and drives business for hard-hit tourism industry. 16, 2021) – Adams & Knight, one of the leading digital marketing agencies in New England, was recently named a finalist in the U.S. AVON, Conn., (Aug.

PR 130

PR Education Digital Marketing Promotion 130

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 Any social media marketer can tell you that a successful brand needs to be adaptable and reflect changes in user behavior, but this constant need for innovation can be met with huge success, or a PR blunder.

Gen Z 139

Gen Z Branding User-Generated Millennials 139

Neil Patel

JUNE 3, 2021

Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. Toast, a well know dog, uses her Internet fame to promote a variety of brands, including coffee, bottled water, and even thigh chafing sticks. What Is Influencer Marketing?

Influencer Marketing 121

Influencer Marketing Marketers Marketing Millennials 121

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 138

Branding Fashion Gen Z B2C 138

Sprout Social

FEBRUARY 10, 2022

The importance of thoughtful and original branding can’t be overstated. You shouldn’t be saddled with a brand identity that doesn’t make sense, right? Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. The short answer?

PR 141

PR Communications Copywriting Branding 141

Sprout Social

OCTOBER 19, 2020

Instagram engagement is imperative for today’s brands, and we’re working with Facebook to integrate Messenger API, which now provides support for Instagram messaging features. Select Sprout Social customers will participate in a pilot program now, and Instagram messaging in Sprout will become available to all customers in 2021.

PR 142

PR Communications Marketing Plan Management 142

Adams & Knight Marketing

JUNE 13, 2021

June 15, 2021) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven 2021 Telly Awards, including two coveted Gold awards, on behalf of five different healthcare, financial services and tourism/leisure clients. AVON, Conn., SILVER: Social Media Promos (Animation).

PR 130

PR Entertainment Advertising Advertisers 130

Adams & Knight Marketing

APRIL 29, 2021

April 29, 2021) – Adams & Knight , one of the leading integrated marketing agencies in New England, was recently named a finalist in the Public Relations Society of America’s (PRSA) 2021 Silver Anvil Awards, honoring outstanding strategic public relations programs that meet the highest standards of performance in the profession.

PR 130

PR Marketers Marketing Digital Marketing 130

Sprout Social

AUGUST 24, 2021

The trend might appear to some as creatives and brands lacking fresh ideas or mitigating risk by banking on past popularity to fuel future success, but it goes deeper than that. More often than not, the feeling of nostalgia clings to positive memories, so when a brand, event or product is a part of that memory, they’re at an advantage.

Food 142

Food Millennials PR Marketers 142

Marketing Insider Group

FEBRUARY 11, 2021

If you’re an entrepreneur and local businesspeople, keep your eye on these five trends in 2021: 1. Watching out for social media trends in 2021 will be a huge factor in marketing success in the coming months. You’ll have to find new ways to bring in engagement and capitalize on search intent in 2021. Growing Social Media.

Digital Marketing 145

Digital Marketing Marketers Marketing Finance 145

Sprout Social

AUGUST 4, 2021

— Nathan Allebach (@nathanallebach) July 26, 2021. chelbb_) July 26, 2021. We know social has the power to make or break a brand, but those at the helm of social strategy don’t always get the respect to match. Do brands, companies, routinely hire graduates of that program? AdriSheares) July 26, 2021.

Management 145

Management Education Social Media Marketing Copywriting 145

Sprout Social

APRIL 7, 2022

Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. — BBC News (UK) (@BBCNews) October 13, 2021. The BBC’s #Sprinklegate coverage was the broadcasting company’s top-viewed article of 2021.

PR 125

PR Food Branding Customer 125

Neil Patel

JULY 7, 2021

Link Building Strategies: The Complete List (2021) : Here, you’ll find over 170 link building strategies, tips, and tactics. A Simple Guide to Turning (Unlinked) Brand Mentions Into Links : Your brand is probably mentioned in hundreds or thousands of places around the web, but not all sites link to you. Think again.

PR 145

PR SEO Place Social Media Marketing 145

Hootsuite

OCTOBER 18, 2023

Here’s everything you need to know about the up-and-coming Bluesky social network and how you can use it for your brand. One of those is being able to set the tone or standard for other brands to follow. Many people and brands alike are still experimenting with the platform, often cross-posting content from X.

Branding 125

Branding Non-Profit User-Generated Thought Leadership 125

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. — The Circle on Netflix (@CircleNetflix) May 1, 2021.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Moz

MARCH 24, 2021

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers. These days, it's more about building a community around your brand, rather than simply having clients. Flavilla Fongang. Jackie Chu. Ross Simmonds. Tom Capper.

PR 74

PR Transform SEO eCommerce 74

Sprout Social

MARCH 22, 2021

From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. That’s why we put together this step-by-step guide to help B2B brands come up with a social strategy that aligns with their business’ key objectives. Creating brand awareness. Educating audiences (79%).

Education 145

Education Promotion Thought Leadership Finance 145

Sprout Social

OCTOBER 21, 2021

If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. Of course, you don’t just randomly post about brands. Earned media is coverage or promotion of your brand through organic means. Why earned media is important for brands.

PR 145

PR SEO Advertising Advertisers 145

Adams & Knight Marketing

APRIL 26, 2021

April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. AVON, Conn., Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics.

Health 130

Health PR Analytics Influencer Marketing 130

Adams & Knight Marketing

MAY 16, 2021

May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. AVON, Conn., (May

Digital Marketing 130

Digital Marketing Transform PR Marketers 130

SmartBrief - Marketing

DECEMBER 19, 2023

As more US and global brands turn to livestream marketing, they need to carefully plan their strategy for the China market because missteps can be costly and embarrassing, as one global luxury brand recently learned. Many consumers complained the show cheapened the YSL brand image.

Branding 103

Branding eCommerce Retail Price 103

Businesses Grow

FEBRUARY 15, 2023

A few stats from the current state of nonprofits: In 2021, giving grew by 4% , even with challenging economic conditions. He describes his job as “losing sleep” over ideas of how to use marketing to activate people in the nonprofit world. Memberships still matter. 56% also donate through online stores that benefit NPOs.

PR 133

PR Marketers Marketing Advertising 133

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. These brands illustrate what it takes to craft memorable, full-funnel influencer strategies, and can help inspire your own partnerships.

Health 65

Health Influencer Marketing Food Retail 65

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. This opens the door for brands to offer value in exchange for data to ensure that messages are useful to customers.

Customer 130

Customer Transform PR Customer loyalty 130

Econsultancy

MAY 3, 2022

This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. It’s no wonder that so many brands champion ethical or green products and services in their marketing. From PR to packaging.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

eCommerce 83

eCommerce PR Real Estate SEO 83

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. In other words, a social media crisis is when there’s a major change in the online conversation about your brand: an action that has sparked anger, disappointment, or distrust on a wide scale.

Management 145

Management PR Communications Health 145

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Those standards are slowly changing as more companies are implementing higher accessibility standards as part of their wider DEI efforts.

Market Trends 130

Market Trends Gen Z PR Shoppers 130