Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. People follow the crowd.

Price 307

Price Promotion Social Media Marketing Branding 307

Hootsuite

APRIL 14, 2022

If you answered yes to either of these questions, then it might be time to promote your posts. Promoting an Instagram post (a.k.a. In this post, we’ll give you some tips on how to promote Instagram posts for maximum reach and impact. What is Instagram promotion (a.k.a. Benefits of promoting an Instagram post.

Promotion 131

Promotion Advertisers Advertising Analytics 131

Hootsuite

JULY 21, 2022

That’s a big jump from 68% in 2021. These could be: Raising brand awareness. YOY can help you compare months, like how a traffic drop in July 2022 compares to your total traffic in July 2021. Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. The answer is.01.

Promotion 121

Promotion Finance Analytics User-Generated 121

Hootsuite

OCTOBER 27, 2021

Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform. This might be the case if your brand uses different names in different markets. Paid or promotional content won’t be considered. Why verify your Facebook Page?

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Hootsuite

JULY 29, 2021

If you accidentally share something that doesn’t give you commercial rights, you might be in violation of copyright law — which could mean some serious consequences for your brand, or even you personally. In the meantime, low- or no-budget brands can benefit from the wealth of stylish shots. Not sure what to search for? Get Started.

Law 145

Law Food Retail Place 145

Sprout Social

NOVEMBER 17, 2021

These statistics alone are enough to convince anyone about the potential of using YouTube Live for expanding reach, growing brand awareness and engaging with a large audience. As a way to promote your YouTube Live event , consider showing a trailer. You can also promote your YouTube channel to attract more visitors to your livestream.

Logistics 139

Logistics Analytics Promotion Health 139

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

Customer 121

Customer Branding Fashion Promotion 121

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Table of contents: What is co-branding?

Branding 115

Branding Millennials Promotion Price 115

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Whether you have used TikTok bots before or you are interested in deploying bots to help you get the most out of the platform, here are the 9 top TikTok bots in 2021. TikTok is trending at the moment. Try Jeffrey Here. #6.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 142

Branding Millennials Fashion Communications 142

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 123

Branding Fashion Gen Z Entertainment 123

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 137

Branding Gen Z User-Generated Shoppers 137

Hubspot Marketing

APRIL 11, 2022

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. In this article, we’ll show you how to build your brand with Instagram. (If Build an Instagram strategy.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies. Why should you care? Pattern Pattern is an AI-powered platform that helps businesses optimize their e-commerce sales. Our biggest differentiator?

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Personalization covers a wide range of strategies leveraged by brands both online and offline.

Branding 121

Branding Retail Shoppers Customer loyalty 121

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. Increase brand awareness. Improve brand image.

Branding 138

Branding Key Performance Indicator Energy User-Generated 138

Calvyn Lee Blog

NOVEMBER 2, 2022

Also, most local brands promote their offers with CPC, targeting high and medium user activity groups. Tips on campaign launch. eCommerce and namely – Lazada and Shopee offers – work best with Onclick format and Smart CPM or CPM models. The same is true for a few iGaming offers. Android Cleaners work great on Push.

Affiliate Marketing 245

Affiliate Marketing eCommerce Law Marketing 245

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. These are some of the building blocks that led to companies announcing their plans for the metaverse in 2021.

Branding 126

Branding Fashion Gen Z User-Generated 126

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 135

Branding Fashion Gen Z B2C 135

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. But once you decide to become a writer, whether you're finishing a first novel or writing content for brands, you need to find a way to share your skills. What is Medium? Platform-enabled reader engagement.

Promotion 124

Promotion eCommerce SEO Affiliate Marketing 124

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation.

Branding 144

Branding eCommerce Retail PR 144

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 127

Branding Health Thought Leadership Fashion 127

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. — Hootsuite (@hootsuite) May 19, 2021. hot dog combo.

Branding 128

Branding Whitepaper Food Energy 128

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver.

Branding 140

Branding B2C Real Estate User-Generated 140

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 120

Influencer Marketing Branding Gen Z Marketing 120

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Management 132

Management Branding Customer loyalty Communications 132

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Concerns about circulation of false information and promotion of hate speech just scratch the surface off issues facing the metaverse.

Branding 125

Branding Real Estate User-Generated Communications 125

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketing 93

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 127

Branding Health Advertisers Advertising 127

Sprout Social

NOVEMBER 9, 2022

It’s more casual than email and less expensive than paid marketing—ideal conditions for experimenting with your brand messaging strategy. Creating a brand messaging framework for social can help you nail the basics so you can get more inventive with your social presence. What is brand messaging? You need to get in the game.

Branding 116

Branding Communications Entertainment Industry Insights 116

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

User-Generated 140

User-Generated eCommerce Shoppers Promotion 140

Neil Patel

SEPTEMBER 2, 2021

Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Promote affiliate links. Advertise your brand. As of January 2021, it was second only to TikTok in download count. Become an Instagram coach. Let’s get to it.

Food 145

Food Promotion Fashion User-Generated 145

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

NOVEMBER 16, 2021

Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. According to the latest Sprout Social Index™ , 90% of consumers will purchase from a brand they follow on social media.

Transform 142

Transform Customer Journey Shoppers Customer loyalty 142

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. What Gen Z consumers expect from brands on social media.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. Helps promote your improved products. Except it’s me.

PR 140

PR Influencer Marketing Marketing Marketers 140