Sprout Social

DECEMBER 14, 2020

Over the last nine months, social media leaders have dealt with a global pandemic, natural disasters, social uprisings and a contentious general election. With people spending more time on social media because they’re stuck at home, social teams are also under pressure to be always on.

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Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Brand strategy, customer loyalty, and innovative technology are paramount. 90% of U.S.

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Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

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Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 144

Entertainment eCommerce Digital Marketing Social Media Marketing 144

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Explore ideas for building your LinkedIn brand with our LinkedIn marketing guide.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency.

Social Media Marketing 109

Social Media Marketing Non-Profit Price Marketers 109

Hootsuite

MAY 31, 2022

First, let’s check out how Pinterest stacks up against other social media platforms. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. This compares to 32% who live in suburban areas and 30% in urban areas, according to Pew Research’s 2021 survey of social media users.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. The global influencer market is a $13.8 Creating branded content involves time, labour, skill, and production costs. If your goal is brand awareness.

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Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. People follow the crowd.

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Price Promotion Social Media Marketing Branding 307

Hootsuite

DECEMBER 10, 2020

Social media integration gives your audience more ways to engage and interact with your brand. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today. Social media integration strategies for your website.

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Jeff Bullas

DECEMBER 2, 2022

A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. I have read it from cover to cover and it provides tips and tactics that you can apply to your social media marketing strategy. YouTube is the second biggest search engine after Google.

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Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks.

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Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. And with social media, even the dullest of businesses have an opportunity to spice things up.

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Hootsuite

OCTOBER 27, 2021

Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform. This might be the case if your brand uses different names in different markets. Ensure you are only sharing on-brand content to your Page.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Hootsuite

JULY 29, 2021

If you accidentally share something that doesn’t give you commercial rights, you might be in violation of copyright law — which could mean some serious consequences for your brand, or even you personally. In the meantime, low- or no-budget brands can benefit from the wealth of stylish shots. Not sure what to search for? Get Started.

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Hootsuite

APRIL 7, 2021

While there are plenty of ad-hoc studies and industry benchmarks out there, every brand is unique because every audience is unique. First, consider what kind of performance you’re aiming for: brand awareness or engagement. Take the guesswork out of when to post on social media using Hootsuite’s Best Time to Publish feature.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Martech

MAY 23, 2022

A 2022 survey by social media analysts Sprout Social found 71% of U.S. customers agree, or strongly agree that it’s important for brands to take a stand on sensitive topics – up 7.6% buyers said it was important a company’s values align with their own, a 74% increase from 2021. Processing.Please wait. See terms.

Branding 126

Branding Social Media Marketing Education Digital Marketing 126

Hootsuite

AUGUST 5, 2020

Though it was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers. And if you’re a brand looking for another stream of social advertising revenue, this gives you an opportunity to strike while the iron is hot—and take advantage of IGTV ads.

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Branding Advertisers Advertising Social Media Marketing 145

Sprout Social

FEBRUARY 8, 2021

Instagram-specific reporting can help build social’s partnerships with these teams and ultimately lead to better performance for everyone. Social media marketers can use Sprout’s Instagram Business Profiles Report to pinpoint unique ways to connect with their growing audience on this key network. Audience Growth.

Finance 139

Finance Gen Z User-Generated Analytics 139

Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. 65% had already made social commerce purchases. Why we care.

Branding 122

Branding Shoppers Place Management 122

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. With over 3.6 Instructions: 1.

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Market Research Social Media Marketing Marketing Marketers 145

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). 85% of social media users want more videos from brands.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Sprout Social

OCTOBER 5, 2021

Waves of corporations have responded by making pledges to uphold eco-friendly, socially responsible, antiracist business practices. Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales. Responsive brands breed trust.

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Branding Law Food Health 121

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. A lot of businesses owe their popularity to social media platforms, especially Facebook. Why Should Brands Prioritize Facebook Reels?

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Branding Social Media Marketing Promotion Marketing 96

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. twitter’s main character today is a master’s degree in social media. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021.

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Management Social Media Marketing Education Communications 136

Hootsuite

JULY 12, 2022

Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. That’s a good thing—and it’s entirely because of social media. hot dog combo.

Branding 128

Branding Whitepaper Food Energy 128

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Create Automated Marketing Workflows With Net-Results. Marketing Automation FAQ. What is marketing automation?

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Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Unless it really doesn’t align with your social media strategy, sharing the occasional TBT post is a straightforward way to have a little fun. And if you’re expanding your reach, you’re introducing potential new followers to your brand.

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Branding Automobile Fashion Copywriting 145

Sprout Social

AUGUST 4, 2021

twitter’s main character today is a master’s degree in social media. — Nathan Allebach (@nathanallebach) July 26, 2021. The debate around whether or not to pursue an advanced degree is nothing new, but applying it to the realm of social ignited strong reactions from practitioners and educators alike.

Management 144

Management Education Social Media Marketing Copywriting 144

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 Any social media marketer can tell you that a successful brand needs to be adaptable and reflect changes in user behavior, but this constant need for innovation can be met with huge success, or a PR blunder.

Gen Z 137

Gen Z Branding User-Generated Millennials 137

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

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Gen Z Millennials eCommerce Social Media Marketing 124

Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. However, as marketers, we tend to cling to the safe, the tried and the market-tested. We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty.

Management 141

Management Social Media Marketing Finance B2C 141

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. Nearly half of those companies received some sort of fallout on social media because of these incidents. Keep reading to learn how you can limit brand safety risk on social.

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Branding Health Advertisers Advertising 127

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. — Michaela Mendes (@mmendeswrites) November 9, 2021.

Millennials 142

Millennials Social Media Marketing B2C Market Research 142

Sprout Social

JULY 1, 2021

Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. The types of social media content marketers find most valuable in 2021.

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Hubspot Marketing

APRIL 4, 2024

How much does Instagram influencer marketing cost? How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

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Influencer Marketing Branding Gen Z Marketing 120

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125