Sprout Social

OCTOBER 6, 2021

But for brands that are just starting out, it feels like it can take ages to grow a healthy following. As you can see from the screenshot above, two trending hashtags that could work for certain businesses are #GymTok (perfect for gyms and fitness brands) and #LearnHow (perfect for brands sharing tutorials and step-by-step videos).

User-Generated 136

User-Generated Promotion Influencer Marketing Branding 136

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 Here are some examples of the latest and hottest marketing startups that leverage AI: Persado Persado labels its technology as “ The Generative AI Platform to Motivate Every Individual to Engage and Act”. Why should you care?

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in.

Transform 137

Transform Whitepaper User-Generated CMO 137

Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. 16 ways to make a “boring” brand exciting. 16 ways to make a “boring” brand exciting.

Promotion 145

Promotion Product Branding Logistics 145

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 137

Branding Gen Z User-Generated Shoppers 137

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute.

Branding 126

Branding Fashion Gen Z User-Generated 126

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. It’s perfect for content marketing. Use AdRoll to Automate Ad Campaigns.

CRM 145

CRM Price Marketing Marketers 145

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Churning out content without analyzing your user feedback is akin to having a phone conversation on mute. Social Sharing Metrics.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Hubspot Marketing

SEPTEMBER 23, 2022

Back in 2021, Pinterest introduced a new feature called Idea Pins. Idea Pins are also displayed in the Create section of a brand's Pinterest profile. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. 10 Brands Using Pinterest Idea Pins.

Branding 118

Branding Fashion Food User-Generated 118

Martech

JUNE 3, 2022

For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). The latest generation of email technology. Click here to download! Workflow automation and collaboration.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Hubspot Marketing

DECEMBER 12, 2022

That said, it's hard to ignore the hype around TikTok, its fantastic engagement rate , and its massive user base. Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. Increase brand awareness.

Branding 138

Branding Key Performance Indicator Energy User-Generated 138

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. Maas , don’t worry.

Branding 121

Branding Retail User-Generated Fashion 121

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 123

Communications Branding User-Generated Customer loyalty 123

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation.

Branding 144

Branding eCommerce Retail PR 144

Jeff Bullas

JANUARY 29, 2023

billion users of the internet, it also hosts 1.8 The most used paid streaming service is Netflix with 209 million subscribers worldwide and a revenue of $30 billion in 2021. billion active users in 2022 and revenue of $8.6 billion in 2021. Some are visible such as the humble pen and its second cousin, paper.

Entertainment 217

Entertainment User-Generated Communications Management 217

Hubspot Marketing

SEPTEMBER 7, 2022

To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6

Gen Z 137

Gen Z Branding User-Generated Millennials 137

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more. Try stuff,” says Bosché.

Branding 140

Branding B2C Real Estate User-Generated 140

Neil Patel

JUNE 1, 2021

Furthermore, users search on YouTube for solutions to problems the same way they do on Google. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Explainer Videos. Webinar Video Ideas.

User-Generated 141

User-Generated Video Marketing Place Product 141

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Branding 125

Branding Real Estate User-Generated Communications 125

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Energy 145

Energy User-Generated Influencer Marketing Fashion 145

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Yet, X saw the grand exit of big tech and entertainment brands last year. As the vitriol ramps up in an election year, will users opt out? “We How will these opportunities shake out in the upcoming year?

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 120

Influencer Marketing Branding Gen Z Marketing 120

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Generation X (survey respondents ages 40-55).

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Management 132

Management Branding Customer loyalty Communications 132

Sprout Social

JULY 1, 2021

It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. The types of social media content marketers find most valuable in 2021. So, what’s one of the keys to standing out from the crowd?

Transform 142

Transform Food User-Generated Branding 142

Hubspot Marketing

JULY 29, 2022

In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. In fact, almost 75,000 donations were made within the app in support of various organizations and causes in 2021. Championing user-generated content.

Market Trends 139

Market Trends Gen Z Non-Profit User-Generated 139

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

User-Generated 140

User-Generated eCommerce Shoppers Promotion 140

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 127

Branding Health Advertisers Advertising 127

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. That's why one social media video strategy to focus on in 2021 is mastering the art of "snackable" or super short-form content. April 27, 2021.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Buffer Marketing

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter. There’s no doubt doing so is incredibly powerful.

Branding 142

Branding User-Generated Energy Place 142

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. Generate qualified leads.

User-Generated 144

User-Generated Customer loyalty Advertisers Advertising 144

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Why Should You Advertise on Snapchat?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145