Remove 2021 Remove Copywriting Remove Key Performance Indicator
article thumbnail

20 Technical Skills Every Marketer Needs

Hubspot Marketing

Copywriting. Copywriting. UX copywriting. Identifying key performance indicators. billion in 2021, with nearly 62% of senior industry experts using a data-sharing solution to support their teams' marketing and advertising efforts. Task management. Marketing and Content Creation. Data analysis.

article thumbnail

4 steps you must have in your email brief for campaign success [Free Template]

Litmus

Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. Last updated April 29, 2021.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing Trends for 2025: Insights to Elevate Every Send

Litmus

In fact, 34% of email marketers already use AI for copywriting at least occasionally, making it the most common AI-assisted task. This includes everything from copywriting and email design to email segmentation and testing. This includes everything from copywriting and email design to email segmentation and testing.

article thumbnail

What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

It’s far from fading into obscurity – in fact, the platform is still growing, adding 38 million users from Q4 2021 to Q4 2022. from Q4 2021 to Q4 2022, now reaching 945 million adults over age 18. Each of those goals will be tied to measurable data in the form of key performance indicators (KPIs).

article thumbnail

7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

Copywriting comes into play by delivering a persuasive narrative about your products or services using proven copywriting formulas. It’s a direct line to your potential customers, which, if leveraged effectively, can significantly boost B2B marketing efforts (HubSpot, 2021). However, design alone isn’t enough.

article thumbnail

12 CRO metrics to track conversion rate optimization performance

Unbounce

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. AI copywriting : Quickly generate copy for your pages, ads, emails, and more with AI. AI optimization : Automatically send visitors to the best landing page for them.

article thumbnail

B2B PPC: The ultimate guide to B2B paid search strategy

Unbounce

Determine the key performance indicators (KPIs) that will help you track your progress. For Unbounce users, you can use Smart Copy , our AI copywriting tool, to instantly generate optimized ad copy with AI. AI copywriting : Quickly generate copy for your pages, ads, emails, and more. See you on the inside!

B2C 52