Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

Market Trends 145

Market Trends Transform CMO Marketers 145

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

Direct Mail 123

Direct Mail Customer Acquisition Marketers Marketing 123

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Acquia acquired Widen in September 2021. Target customers. ActiveCampaign.

Marketing Automation Platform 117

Marketing Automation Platform Manufacturing CRM B2C 117

Litmus

APRIL 13, 2021

Direct Mail for Mac (formerly e3 Software). Freshworks CRM (formerly Freshmarketer). Vtiger CRM. Last updated on April 13, 2021. In alphabetical order, the remaining ESPs used by the respondents to Litmus’ 2020 State of Email survey are: 3birds. ACTITO (formerly SmartFocus formerly EmailVision). ActiveDEMAND.

Direct Mail 110

Direct Mail CRM Marketing Automation Platform Email Marketing 110

Martech

JULY 30, 2021

According to the ITSMA and ABM Leadership Alliance report,investing in an ABM platform was one of the highest priorities for 2021, along with “attribution and reporting,” “intent,” “direct mail,” “content syndication,” “third party data” and “events.”

Direct Mail 115

Direct Mail Inbound Marketing Marketers Marketing 115

Martech

MARCH 1, 2022

In 2021, more than $35B in funding went to marketing technology companies. Email didn’t replace direct mail. In 2021 we saw 196 acquisitions worth $101 billion. At CabinetM, we do our best to keep track of new product announcements and consistently see 200+ new product announcements a year.

CRM 104

CRM Direct Mail Finance Advertising 104

Customers.ai

APRIL 10, 2024

It’s your data to use in your email campaigns, ad campaigns, direct mail campaigns, etc. And when synced with your CRM, you can uncover some unbelievable customer journey insights and build really personalized campaigns. Heck, Google told us they were deprecating cookies in June 2021 and people barely batted an eye.

eCommerce 103

eCommerce Customer Journey Shoppers Direct Mail 103