Econsultancy

JANUARY 24, 2022

— Seer (@HelloSeer) February 2, 2021. Speaking to Retail Week , Michael Horsch, President for Product and Marketing EMEA says that the loyalty program aims to balance “both emotional and functional benefits, matching simple things like free delivery with more emotive elements such as exclusive access.”

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Pam Didner

FEBRUARY 24, 2021

We’re in the swing of the 2021 conference season, and we’ve been exploring virtual and in-person sales events and conferences taking place this year. As we move deeper into 2021, scheduled live events seem to pick up. February 4 & 5, 2021 | Virtual | Website. February 24 & 25, 2021 | Virtual | Website. SaaS Tiger.

Customer Journey 70

Customer Journey Customer loyalty Food Product Marketing 70

Welcome Software

JULY 23, 2024

According to a 2021 McKinsey & Company report, 71% of consumers expect companies to deliver personalized interactions. but you'll unlock new opportunities for engagement, conversion and customer loyalty. It's no secret that personalization is more important than ever. And 76% get frustrated when this doesn't happen.

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

Sprout Social

NOVEMBER 16, 2021

Posted by River Island on Saturday, October 23, 2021. Their top-tier social customer service strategy drives sales and incredible customer loyalty— the proof is on social. Their customer service is an added reason why their company and product is top notch. TravisKauth) May 6, 2021. Shoutout to @MeUndies !

Transform 145

Transform Customer Journey Shoppers Customer loyalty 145

Martech

SEPTEMBER 1, 2021

Identifying opportunities to increase LTV and customer loyalty. You’ll celebrate the creativity of your community at the live 2021 Stackie Awards , explore recent findings from the 2021 MarTech Replacement Survey, and dive deep into the newly updated Email Marketing Periodic Table. And that’s not all.

Customer loyalty 106

Customer loyalty Health Global Marketing Email Marketing 106

Hootsuite

MAY 20, 2021

In fact, according to our Digital 2021 Report , there are now: 2 billion users on WhatsApp. Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? billion users on Facebook Messenger. billion users on WeChat/Weixin.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Martech

OCTOBER 15, 2024

In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. This is a trend we’ve been asking about every year since the study began in 2021 and it has dropped every single year.

Customer 120

Customer Thought Leadership Customer loyalty Branding 120

Welcome Software

SEPTEMBER 17, 2024

According to Accenture’s latest Global Banking Consumer Study , banks invested $124 billion globally in new IT in 2021—a 24% increase compared to 2019. Adoption of the latest technologies has shifted from being a competitive advantage to table stakes.

Transform 52

Transform Marketing Marketers Customer loyalty 52

Sprout Social

AUGUST 30, 2021

— Jon-Stephen Stansel (@jsstansel) August 3, 2021. TheJennyLi) August 25, 2021. Spotify’s annual Wrapped campaign , which spans digital and traditional channels , gives customers a personalized review of their listening habits and the world at large a rundown of the year’s top songs, artists, playlists and more.

User-Generated 145

User-Generated Customer loyalty Advertising Advertisers 145

SocialPilot

JANUARY 27, 2025

Boost Trust & Brand Credibility Positive customer reviews act as endorsements, demonstrating to potential buyers that others have had a good experience with your brand. They validate the authenticity of your offerings, helping new customers feel secure. Thats why customer reviews are essential to stay competitive.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Martech

JULY 22, 2022

A customer data platform (CDP) allows you to anticipate customer needs. A customer loyalty program incentivizes and rewards customers that keep engaging with your brand. An impressive 94% of marketers thought their 2021 was successful. What technologies will help? Go all-in on AI. Get the trends report.

Market Trends 112

Market Trends Digital Marketing Customer Customer loyalty 112

Martech

NOVEMBER 23, 2021

He added, “The business should operate responsibly and show care and respect for the data they hold on customers, while the customer receives a more rewarding experience powered by personalization to grow loyalty and lifetime value.”. Trust in decline.

Customer 127

Customer Transform PR Customer loyalty 127

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. The email marketing tide has turned. Create individualized email experiences at scale.

Customer 105

Customer Customer loyalty CRM Shoppers 105

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Conversely, all it takes is one bad experience to deter a customer. One 2021 Zendesk CX report found that 50% of consumers will switch to a competitor following a negative brand interaction.

Branding 126

Branding Retail Shoppers Customer loyalty 126

Martech

JUNE 22, 2023

Considering how much digital marketing relies on information obtained from cookie tracking to identify customers and hit them with personalized offers, this new-found reality may pose a severe threat to advertisers. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? How to deal with it?

Gen Z 107

Gen Z Customer loyalty Transform Shoppers 107

Martech

APRIL 12, 2022

A customer data platform (CDP) allows you to anticipate customer needs A content management system (CMS) helps you manage and create more innovative content A customer loyalty program incentivizes and rewards customers that keep engaging with your brand. What technologies will help? Go all-in on AI.

Digital Marketing 101

Digital Marketing Customer loyalty Marketing Marketers 101

Litmus

NOVEMBER 11, 2021

Per our 2021 State of Email report , 9 in 10 marketers believe personalization is not just important, but imperative to their overall business strategy. Because 80% of customers are more likely to make a purchase from a brand that provides personalized experiences.

Customer loyalty 96

Customer loyalty CRM Email Marketing Product 96

Sprout Social

JULY 12, 2022

If (and, more likely, when) a breach of customer trust occurs, it is critical to address it appropriately to stave off the worst possible consequences, which might include negative impacts to: Short- and long-term brand reputation. Customer loyalty and attrition. Aldi’s hairy caterpillar predicament (2021).

Communications 138

Communications Branding User-Generated Customer loyalty 138

Hubspot Marketing

JUNE 29, 2022

workers in 2021 ]. workers in 2021 ]. workers in 2021 ]. Complains to co-workers (and possibly customers, too). 10% Higher Customer Loyalty. From sales to service, highly-engaged employees deliver a great customer experience. Enthusiastic about their work. Helps out co-workers.

Non-Profit 114

Non-Profit Customer loyalty Millennials Inbound Marketing 114

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Technology.

Gen Z 125

Gen Z User-Generated Finance Customer loyalty 125

Martech

MAY 27, 2022

billion monthly active users in Q4, 2021, up from 381 million in 2019. Advertising is that mechanism that fills the gap between your brand and potential customers. Customer retention : Since customer acquisition cost is often cited to be 5x the cost of customer retention, it is wise to increase your focus on building customer loyalty.

Advertising 116

Advertising Advertisers Transform Customer Acquisition 116

Sprout Social

MARCH 18, 2025

This promotion was a well-timed effort given their strategic reinvestment in the UK market, helping them grow customer loyalty and expand to new audiences. The play: Influencer marketing and customer engagement efforts are too often framed as opposing ideas (i.e.,

Health 61

Health Influencer Marketing Food Retail 61

Hootsuite

MAY 26, 2021

Authenticity builds trust — and that, in turn, can become customer loyalty. Your customers (and prospects) are already engaged in social buying. Source: The Global State of Digital 2021. Source: The Global State of Digital 2021. Twitter and Instagram are great platforms for interacting with customers.

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Sprout Social

APRIL 17, 2023

With Message Approval Workflows, you can expertly manage global teams and prevent situations like typos, off-brand posts or insensitive responses that can jeopardize your customer relationships. This makes your customers feel valued and inspires brand loyalty.

Customer 131

Customer CRM Customer loyalty Management 131

Bannerflow

DECEMBER 8, 2021

According to Statista , digital buyers have been increasing year-on-year worldwide between 2014 and 2021. billion people are expected to purchase online in 2021, that’s up from 1.32 It also found revenue in the e-commerce space alone is predicted to reach £89,591 million by the end of 2021 and hit heights of £104,043 million by 2025.

Advertising 98

Advertising Advertisers Retail Digital Buyers 98

Girl Power Marketing

APRIL 21, 2021

Now that the end of the tunnel is in sight, we’re gathering data at a lightning pace to understand the emerging trends expected through 2021 and beyond. . Ready for a Splurge. While spending on essentials has remained steady and even increased in some areas, other categories have suffered extreme spending depression during the pandemic.

Food 52

Food Health Shoppers eCommerce 52

Sprout Social

MARCH 15, 2022

For example, your social listening insights could help you identify and act on long-standing requests from your customers. — Kaleigh Boone (@kaleighb09) January 25, 2021. Insights from social can reveal the strength of a competing brand’s customer loyalty and weaknesses in their offerings. Competitor data.

Management 142

Management Branding Customer loyalty Communications 142

Litmus

JANUARY 13, 2023

Read on to see which emails were at the top of our holiday gift list in December 2021. Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic. But which of those emails stood out in the inbox? Brightland.

Non-Profit 92

Non-Profit Customer loyalty Food Customer 92

Litmus

FEBRUARY 23, 2022

According to our 2021 State of Email report, personalization and automation are must-haves. Customers now expect engaging, personalized, email experiences, and 71% of consumers feel frustrated with impersonal experiences. New email clients: Windows 11 Mail, Outlook 2021, and Outlook for Android 11 in both Light & Dark Modes.

Customer loyalty 85

Customer loyalty CRM User-Generated Email Marketing 85

Sprout Social

DECEMBER 29, 2022

Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. The 2021 #Yardrunners Collection is available now. — Nike.com (@nikestore) September 13, 2021. Maintaining customer loyalty.

Shoppers 98

Shoppers Analytics Customer loyalty Fashion 98

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. According to the 2021 Demand Gen Report, 32% of B2B buyers notice ads and are positively influenced by them. For too long, marketers have thought of Instagram as strictly B2C turf. It’s time to put this misconception to rest.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. This is a testament to email’s ongoing ability to garner—and keep—engaged customers amidst changing strategies. . Learn more.

Retail 90

Retail Market Trends Email Marketing B2C 90

Buffer Marketing

FEBRUARY 4, 2025

Instagram Stories help you connect and engage with your target audience in an authentic way to build relationships with your followers and, if you're a business, could boost customer loyalty. As of 2021, the Instagram Story link sticker  officially replaced  the swipe-up feature.

Analytics 61

Analytics Place Customer loyalty Branding 61

Litmus

NOVEMBER 26, 2022

At Litmus Live 2021, Jay Oram spoke about using an external CSS to change an image in an email by having the image be a background image , then updating the external CSS document. She figured out a different way to swap the image out, so the content wouldn’t be irrelevant for subscribers opening on Apple clients. If so, give this a try.

Customer loyalty 83

Customer loyalty Email Marketing Promotion Place 83

Marketing Insider Group

JANUARY 19, 2021

SEMrush found that some of the top content marketing goals include generating more quality leads, attracting more traffic to the website, improving brand awareness, and improving customer loyalty and engagement. Grow my newsletter subscription list by 500 contacts by June 1, 2021.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

MARCH 30, 2021

It will show you how to get from the initial product development stage to launching, marketing, selling, and building customer loyalty. Rated “the best music service overall” in 2021 by Business Insider , Spotify is easily accessible, has millions of songs and podcasts, and can be used on any major platform.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Litmus

AUGUST 3, 2021

in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. The current state of marketing budgets and what to do. A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4%

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100