illumin

JANUARY 21, 2025

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. of the global market. While AI is going to be a part of the future of travel advertising, tread lightly and be cautious about the market impact of relying on unpopular methodologies.

Copywriting 59

Copywriting Advertising Advertisers Global Marketing 59

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021. Victor (@just4victor) July 27, 2021. Nick (@AtNickMartin) August 17, 2021.

Management 140

Management Social Media Marketing Education Communications 140

Hubspot Marketing

DECEMBER 26, 2022

Marketing, especially digital marketing, revolves around data. The global marketing data market is projected to grow to $52.3 billion in 2021, with nearly 62% of senior industry experts using a data-sharing solution to support their teams' marketing and advertising efforts. Image Source.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketers 145

Martech

JULY 22, 2022

One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Simultaneously, more than 70% agreed that they valued the digital innovations that deepened their connection with others during COVID-19,” Deloitte’s 2021 Global Marketing Trends report said.

Customer Journey 108

Customer Journey Customer Analytics Global Marketing 108

Martech

OCTOBER 14, 2021

Great customer experiences are easier to imagine than to actually understand and deliver, however, which is why tools that help marketers analyze the customer journey — customer journey analytics (CJA) software — are finding a spot in businesses’ technology stacks. What defines customer journey analytics?

Customer Journey 115

Customer Journey Analytics Customer Marketing 115

Pam Didner

APRIL 16, 2021

By now, most of us feel that 2021 is the same old same old. How to Better Support Sales With Marketing Content. 3 Content Marketing Ideas To Help Manufacturing Sales. When digital marketing becomes complicated, marketers tend to get overwhelmed. No one wants to spend time on this in the marketing department.

Marketers 96

Marketers Marketing Communications Manufacturing 96

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge.

Customer 109

Customer CMO Customer Journey Non-Profit 109

Welcome Software

AUGUST 9, 2022

Other terms used for online marketing include internet marketing and web marketing. There is a slight difference, however, between online and digital marketing. Digital marketing refers to marketing through any electronic means, including offline. content marketing). blogs (i.e.,

Market Trends 40

Market Trends Shoppers Marketers Marketing 40

Welcome Software

MARCH 15, 2022

Bringing informative and relevant content to audiences is a top priority for marketers. Yet, lifecycles for go-to-market assets tend to lag behind the demands of consumers. In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year.

Transform 52

Transform CMO Marketers Marketing 52

Econsultancy

MARCH 4, 2022

trillion globally by 2026. A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 trillion in 2021 – a growth rate of 55%. Amazon’s UK sales jumped 20% in 2021, up 82% on pre-pandemic levels.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. OK, but first, why even bother?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketers 73

Marketers Marketing Branding Communications 73

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Econsultancy

FEBRUARY 8, 2022

It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies. What can be achieved in person that cannot be achieved digitally?

Customer 58

Customer Pharmaceutical Transform PR 58