The CMO Survey

MARCH 28, 2023

While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. Digital marketing spending also slowed, but less dramatically: falling from a 15 percent increase in marketing spending in September to an 8.2 percent of marketers, up from 7.4

CMO 130

CMO Finance B2C Marketing 130

Hootsuite

JULY 21, 2022

Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels. Marketers used to shy away from ROI calculations, but this is changing. That’s a big jump from 68% in 2021. ” or “What’s our average growth rate for website traffic this quarter?”

Promotion 126

Promotion Finance Analytics User-Generated 126

Sprout Social

APRIL 19, 2022

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. In late 2021, e.l.f. cosmetics and Dunkin’.

Branding 108

Branding Shipping Affiliate Marketing Fashion 108

Rock Content

SEPTEMBER 11, 2020

Another fundamental point that helps to take this concept to different market segments is to understand the user and the experience separately. At the end of May 2020, Google announced that its algorithm would be modified by 2021 to value metrics focused on User Experience.

Market Segmentation 122

Market Segmentation Promotion Digital Marketing Product 122

Martech

FEBRUARY 25, 2022

Here are a few ways AI is leveraged in the platform: Acoustic Campaign saves marketers time and helps them be alerted of any unexpected changes in email metrics with anomaly detection for emails in a journey program. Seamless content management with automatic application of metadata tags to digital marketing assets.

Marketing Automation Platform 118

Marketing Automation Platform Manufacturing CRM B2C 118

Digital Marketer

MAY 18, 2022

In 2021, approximately 380 out of every 100,000 US adults became entrepreneurs each month. It’ll make it much easier for you to employ market segmentation in your later marketing efforts. The scope of the change is staggering. You can use their individual profiles to create multiple target audiences.

Target Market 80

Target Market Shipping eCommerce Customer 80

DIY Marketers

OCTOBER 20, 2022

Create email list segments based on actions. We shifted our email-marketing segmentation to focus on still sending to users who had tracked opens OR who had tracked clicks. We simply increased the number of our segments for clicks. Here’s how a few marketers have dealt with that. Every day, roughly 1.4m

Marketing 108

Marketing Marketers CRM Law 108