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Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021Marketing Budget. Step 2: Determine Your 2021Marketing Goals. Step 3: Decide Where to Devote Your Marketing Budget. Traditional Marketing Channels. Content marketing.
The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.
Nielsen’s 2021 Annual Marketing Report , Era of Adaptation: Future-forward strategies for brands of all sizes, emphasizes that adaptation is key to businesses maintaining and increasing growth over the next year. Insight into this budget reallocation could be telling around 2021 social media trends.
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