Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Litmus

APRIL 9, 2021

We analyzed nearly 3 billion email opens around the world with Litmus Email Analytics from January to March of 2021. Transcript: Email client market share from January-March 2021. Where are subscribers reading emails? Some email clients may be over- or under-represented due to image blocking.

Analytics 129

Analytics Marketing Marketers Place 129

Martech

SEPTEMBER 14, 2021

Companies fill their marketing technology stacks with a range of tools each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more. But once a year marketers lean on their Powerpoint skills to show just how connected these platforms are in a ritual called The Stackie Awards.

CRM 130

CRM Analytics Email Marketing Marketing 130

Marketing Insider Group

JANUARY 26, 2021

Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. Step 2: Determine Your 2021 Marketing Goals.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Many of the things we were feeling as both marketers and humans carried over or were somehow made worse. Invest more in email marketing. 2022 Email Budget Spending Plans.

CMO 119

CMO Email Marketing Communications Branding 119

Econsultancy

APRIL 14, 2022

Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean email marketing stands still. But there is still some catching-up for marketers to do to achieve this.

Market Trends 142

Market Trends Email Marketing Marketing Marketers 142

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Email marketing platforms and financial activity. Venture funding.

Email Marketing 115

Email Marketing Finance Marketing Marketers 115

Litmus

DECEMBER 22, 2021

Getting the most out of email is not an easy task, particularly when circumstances are less than ideal. As the world grappled with another year of the pandemic, marketers found themselves tasked with a multitude of challenges in 2021. How Litmus Solved Email Challenges.

Product 104

Product Analytics Email Marketing Management 104

Hubspot Marketing

MARCH 28, 2022

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. How Are Data Privacy Changes Affecting Email Marketing Strategies?

Email Marketing 139

Email Marketing Marketing Marketers Marketing Strategy 139

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Marketing Insider Group

OCTOBER 25, 2021

Think email is an outdated way to communicate with customers? In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Best practices for optimizing email ROI. Think again! Quick Takeaways.

Email Marketing 141

Email Marketing B2C Marketing Marketers 141

Litmus

DECEMBER 22, 2021

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Last updated December 22, 2021.

Email Marketing 134

Email Marketing Marketing Marketers Entertainment 134

Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. Successful email marketing is built on trust. But the real value is in establishing trust with your brand’s emails. Last updated February 15, 2021.

Email Marketing 132

Email Marketing Marketing Marketers Branding 132

Litmus

JUNE 8, 2021

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. Let’s see how email client market share changed in May 2021. in May 2021 (an 18.3%

Marketing 132

Marketing Marketers Place Analytics 132

Martech

AUGUST 17, 2021

Marketers who have to wait days for access to sales or inventory data or for customer lists will fall behind those with processes that prioritise speed and flexibility. Download the Email Marketing Periodic Table. The post 5 lessons email marketers learned in the pandemic appeared first on MarTech.

Email Marketing 145

Email Marketing Marketing Marketers Health 145

Litmus

MAY 7, 2021

Either way, it shouldn’t impact email marketing efforts, as they both still enjoy relatively small market share and have similar capabilities. The good news is that most of the major email clients we track have good support for HTML and CSS in email campaigns. Get started ?.

Marketing 134

Marketing Marketers Analytics Email Marketing 134

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Experimental optimization for accessibility.

Email Marketing 122

Email Marketing Transform Marketing Marketers 122

Litmus

SEPTEMBER 8, 2021

The top 3 email clients remain the same: Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail). Apple iPhone (Apple Mail on the iPhone) decreased its market share slightly, less than half a percentage point. Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% Where did we get all this data?

Marketing 125

Marketing Marketers Analytics Place 125

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

Litmus

OCTOBER 11, 2021

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. What’s your email marketing origin story?

Affiliate Marketing 113

Affiliate Marketing Thought Leadership PR CRM 113

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers this year are most interested in automation.

Email Marketing 115

Email Marketing Transform Marketing Marketers 115

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 122

Email Marketing B2C Law Marketing 122

Litmus

APRIL 19, 2021

Email marketing mistakes happen to the best of us. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Get your copy of How To Recover From Email Marketing Mistakes. Some email marketing mistakes go well beyond subscribers.

Email Marketing 113

Email Marketing Marketing Marketers Performance Marketing 113

Martech

OCTOBER 19, 2021

Real Story Group says that the CDP marketplace in 2021 is far from homogenous. By extracting data from all customer touchpoints — web analytics, CRMs, call analytics, email marketing platforms , and more — brands can overcome the challenges posed by multiple data platforms and use the information to improve customer experiences.

Transform 106

Transform Analytics Customer Email Marketing 106

Neil Patel

FEBRUARY 12, 2021

I’ve helped large and small businesses maximize their online marketing strategies, generate leads, and increase conversions through strategic SEO, effective e-commerce sites, valuable content, and effective email marketing campaigns. 5 Email Campaigns to Break Your Sales Record From Last Year. NP Summit 2021 Speakers.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

Hootsuite

DECEMBER 10, 2020

Social media integration strategies for email marketing. Here are a few good ways you can integrate social media into your emails. The post 8 Important Social Media Integration Strategies to Implement in 2021 appeared first on Social Media Marketing & Management Dashboard. preferred Twitter. Social Login.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Litmus

DECEMBER 23, 2021

But out of all the emails that made their way to our inboxes, what stood out the most? Read on to see what email campaigns caught our attention in December 2021. Cynthia Price, VP of Marketing. Subject line: TA #101: 21+ Ridiculously Useful Holiday Gifts for 2021; When Spotify Goes Wrong. Morning Brew. Ann Handley.

Shipping 104

Shipping Shoppers Price Email Marketing 104

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content. Contact us !

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Neil Patel

JULY 12, 2021

What is Marketing Automation? Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Let Constant Contact Deliver Powerful Emails Simply, and Easily.

CRM 145

CRM Price Marketing Marketers 145

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 118

Email Marketing Analytics Marketing Marketers 118

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 In 2022, the monthly average of email opens recorded for each month was 1.5

Email Marketing 111

Email Marketing Real Estate User-Generated Marketing 111

Litmus

DECEMBER 3, 2021

Which retailer nailed the post-purchase email? Read on to see what email campaigns caught our eye in November 2021. Kelly says : We’re all being bombarded by people asking us to 1) donate money on “Giving Tuesday” and 2) Black Friday and Cyber Monday madness—it’s a lot of email. AMC Theatres.

Retail 102

Retail Email Marketing Promotion Price 102

Litmus

APRIL 25, 2022

Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Email deliverability.

Email Marketing 109

Email Marketing Marketing Marketers CRM 109

Litmus

JULY 27, 2021

But not to disappoint: We’re drooling this month over a perfectly-timed replenishment email, bold & beautiful designs, long emails worth reading, a great use of data, and more. Jaina Mistry, Senior Email Marketing Manager. If you couldn’t tell by Jaina’s title, she runs our email marketing program.

Email Marketing 111

Email Marketing Management Product Promotion 111

Litmus

DECEMBER 15, 2021

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Anne Tomlin, Founder of Emails Y’all and Email Loot. Jen Capstraw, Co-Founder of Women of Email. Jaina Mistry, Senior Manager of Email Marketing at Litmus. Best B2B Email.

B2C 106

B2C Food Email Marketing Health 106