Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. billion views).

Gen Z 99

Gen Z User-Generated Marketing Marketers 99

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Hubspot Marketing

NOVEMBER 11, 2024

Say you’re a copywriter for Burger King, and you’ve been asked to write two versions of an ad, one for an older audience and one for a Gen Z audience. Being approachable for the Gen Z target audience might include using a crown or burger emoji; those elements might be omitted for an older target audience.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Neil Patel

DECEMBER 28, 2021

While this report can certainly generate year-end nostalgia, it also offers a unique perspective into the terms that gained the most search volume and traction in the last year. Top Trends from the 2021 Google Search Trends Report. 2021 saw searchers looking for “how to heal” and “how to be hopeful.” Personalize Your Messages.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Sprout Social

JUNE 15, 2021

Sixty-three percent of consumers say they have purchased a product from social media, with Gen Z being most likely to do so. In the UK & Ireland edition of the 2021 Sprout Social Index™, we explore how marketers can find the audiences they want while identifying what consumers really expect from businesses on social.

Gen Z 131

Gen Z Global Marketing Market Research Communications 131

Hubspot Marketing

NOVEMBER 26, 2024

And with the majority of TikTok influencers being Gen Z , they‘ll understand how to ensure their content stands out, and increase a brand’s engagement figures.” Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness. Be spontaneous,” notes Melnikova.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. The post 10 top retail sector video ads of 2021 appeared first on MarTech. The winners highlight some important themes, some of them pandemic-related. Processing.Please wait.

Retail 115

Retail Gen Z Video Marketing Marketing Plan 115

Hubspot Marketing

SEPTEMBER 19, 2022

That said, engagement drops significantly for Gen Z audiences. Just 12% of Gen Z-ers say they use Facebook more than any other platform, and only 55% have visited Facebook in the past three months. TikTok is known as the platform for Gen Z — and the data confirms it.

Gen Z 142

Gen Z Millennials Social Media Marketing User-Generated 142

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. This applies for Gen Z consumers, as well as those in the higher age brackets. This makes mobile gaming advertising 3.2

Gen Z 134

Gen Z Advertising Advertisers Millennials 134

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 33% of Gen Z-ers have bought a product based on an influencer's recommendation in the past three months. million posts tagged with #ad on Instagram in 2021.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. And data shows Gen-Z is doing the same. Let’s set the scene: In a couple of years, Gen Z will have fully joined the working class and will have tremendous spending power.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Interest in women’s sports mirrors newfound interest in other underappreciated events and athletes.

Transform 93

Transform Gen Z Fashion Food 93

Hubspot Marketing

JANUARY 13, 2023

In 2021, giving grew by 4% , even with challenging economic conditions. Cultural nonprofits generated 53% of their online revenue from memberships , while Public Media generated 100% from memberships. Meanwhile, other media generate 12% of donations. We’ll explore essential trends in the next section. Image Source.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Sprout Social

JUNE 22, 2021

— Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. — WhatsApp (@WhatsApp) January 19, 2021.

Customer 139

Customer Gen Z User-Generated Health 139

Hootsuite

APRIL 7, 2021

If you’re targeting Gen Z sports fans on Instagram, their social media consumption habits might be wildly different from the tech executives waking up at 4AM to meditate in their infrared saunas. As marketers, we need to know our audiences. Get Started. Try it for Free.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. Podcast advertising revenue is expected to pass $1 billion by 2021. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 141

Gen Z Advertisers Advertising Millennials 141

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 140

Gen Z Millennials Price Social Media Marketing 140

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Advertisers only need a few seconds to connect with the Gen Z audience. Snapchat is expecting to reach this by 2021.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JANUARY 22, 2025

The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. Editor's note: This post was originally published in September 2021 and has been updated for comprehensiveness.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 127

Gen Z Millennials Shoppers Digital Marketing 127

Hubspot Marketing

OCTOBER 4, 2023

This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer. In 2021, Cooper made headlines after inking a $60 million deal with Spotify, giving the platform exclusive publishing rights to her podcast for three years. In addition to podcasts, trending is also producing movies.

Gen Z 133

Gen Z Branding Advertising Advertisers 133

Sprout Social

FEBRUARY 28, 2023

Those between the ages of 18–24, mid-range Gen Z, made up 20.4% Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old. Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Sprout Social

FEBRUARY 8, 2021

Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting Generation Z consumers. This post 10 social media reports to help showcase your expertise in 2021 originally appeared on Sprout Social.

Finance 141

Finance Gen Z User-Generated Analytics 141

Hubspot Marketing

OCTOBER 3, 2022

General Creator Economy Stats. Creators are most likely to be young (63% Gen Z) and female (48%). The most common creator launchpad in 2021 was Instagram. The total valuation of creator economy startups was $5 billion in 2021. 30% of 18-24 year olds and 40% of 25-35 year olds call themselves content creators.

Gen Z 144

Gen Z Influencer Marketing Education Marketing 144

Econsultancy

AUGUST 8, 2022

GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – this is compared to just 17% of consumers in older. Social media has long been a source of travel inspiration.

Gen Z 108

Gen Z Millennials Branding 108

Hubspot Marketing

NOVEMBER 1, 2022

They saw it as a platform for Gen-Z to make short, funny videos. In fact, 78% of users agree that the best brands on TikTok are ones that work together with users, according to TikTok’s 2021 "What’s Next" report. For a long time, businesses didn’t take TikTok seriously. What would you do with your audience’s undivided attention?

B2C 129

B2C Gen Z Marketing Marketers 129

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. Source ) 18.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. An Android version followed in May 2021. In July 2021, when Clubhouse opened up to everyone , there was a 10 million person waitlist.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

JULY 29, 2022

In fact, almost 75,000 donations were made within the app in support of various organizations and causes in 2021. Gen Z and Gen X prefer to donate via Facebook, social media, texting, and mobile apps. Boomers and Gen Xers want to hear from nonprofits quarterly or yearly rather than monthly or weekly.

Market Trends 142

Market Trends Gen Z Non-Profit User-Generated 142