Sprout Social

JUNE 15, 2021

Sixty-three percent of consumers say they have purchased a product from social media, with Gen Z being most likely to do so. In the UK & Ireland edition of the 2021 Sprout Social Index™, we explore how marketers can find the audiences they want while identifying what consumers really expect from businesses on social.

Gen Z 134

Gen Z Global Marketing Market Research Communications 134

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

OCTOBER 18, 2022

Younger consumers – including Gen Z and the even younger Gen Alpha – simply don’t see a clear distinction between a digital and a real-world experience. For business purposes, the attendance at the DPAA Global Summit shows the interest in professionals of all ages who want to get together in real spaces.

Gen Z 120

Gen Z Retail Transform Advertisers 120

Econsultancy

FEBRUARY 23, 2022

Worldwide gaming market to be valued at more than $314 billion by 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021. billion in 2021 to $32.6

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SmartInsights) Leading marketers are 1.6

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 Stats roundup: Online grocery post-Covid-19. UK online clothing sales expected to overtake in-store in 2022.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Source: Hootsuite.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145