Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Hubspot Marketing

OCTOBER 3, 2022

General Creator Economy Stats. Creators are most likely to be young (63% Gen Z) and female (48%). The most common creator launchpad in 2021 was Instagram. 52% of marketers lean on creators to strengthen their social community, and 41% say they want to work with content creators to promote their brand values.

Gen Z 139

Gen Z Influencer Marketing Education Marketers 139

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. billion in 2021.

Gen Z 126

Gen Z Millennials Retail Price 126

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

FEBRUARY 27, 2023

Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.

Gen Z 115

Gen Z Food Influencer Marketing Marketing 115

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Those standards are slowly changing as more companies are implementing higher accessibility standards as part of their wider DEI efforts.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Why/why not?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Influencer marketing. Instagram is booming for brands right now. Instagram ads.

Gen Z 123

Gen Z User-Generated Real Estate Shoppers 123

Hubspot Marketing

NOVEMBER 26, 2024

Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing 104

Social Media Marketing Gen Z Marketing Marketers 104

Hootsuite

MAY 2, 2022

However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!) We do, and we see you. Source: Google Trends.

Gen Z 139

Gen Z Social Media Marketing Digital Trends Fashion 139

Marketing Insider Group

OCTOBER 25, 2021

When you’re reading about up-and-coming trends in an article like this, it’s all too easy to think that being successful in marketing can be simplified to following a list of best practices and making sure you’re using the latest techniques and technology. The business of marketing is becoming increasingly complex. AI-Based Automation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Two-thirds of the PR firms that had top profit performance in 2021 focused on DEI with a pay equity audit. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Communications 116

Communications PR Gen Z Analytics 116

Econsultancy

JANUARY 27, 2022

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations.

Branding 123

Branding Fashion Gen Z Entertainment 123

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with. per $1 spent on influencers.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Source: 25 Direct Mail Trends for 2021. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized.

Direct Mail 119

Direct Mail Gen Z Fashion Manufacturing 119

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Gen Z 100

Gen Z Influencer Marketing Entertainment Marketing 100

Buffer Marketing

JULY 28, 2024

He regularly publishes content on influencer marketing — what he’s learning & publishing, people he’s talking to, and examples he finds interesting. This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X.

Gen Z 102

Gen Z Thought Leadership Entertainment User-Generated 102

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing.

Transform 80

Transform Gen Z Fashion Food 80

Sprout Social

JULY 13, 2022

Georgia Porch, Social Media and Influencer Marketing Manager at Missguided , notes that when brands ditch customer service basics, it impacts more than just social strategies. In 2021, 14.5% Social data has become an indispensable part of the European marketer’s toolkit. Gen Z is turning to TikTok for entertainment.

Gen Z 111

Gen Z Entertainment Social Media Marketing Shipping 111

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. More cost-effective than influencer marketing. Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Spiralytics

FEBRUARY 7, 2023

In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% of all users in the Philippines follow celebrities and influencers – Meltwater 97.2% billion people.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. In the early part of the journey, this might include optimization by way of marketing and communication channels.

Customer 78

Customer Customer Journey Gen Z Affiliate Marketing 78

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. The platform enjoys widespread popularity in the Philippines and boasts an impressive audience with 39.84 million Filipino users —ranking eighth worldwide.

Gen Z 98

Gen Z Food Transform Education 98

Spiralytics

APRIL 23, 2023

Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Power Digital Marketing

DECEMBER 1, 2022

The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. TikTok and YouTube aren’t just vehicles for influencer marketing and showcasing videos of a company’s culture, products and services. 22% of TikTok’s base is under the age of 18.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Spiralytics

APRIL 12, 2023

However, if you want your company to thrive in today’s competitive marketplace, you must learn how to market your brand. Here are some of the most effective viral marketing techniques: 1. Influencer Marketing Influencers are people who provide recommendations on products and services for their subscribers and followers.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

TechWyse

JANUARY 31, 2023

Marketers have noticed the rise of TikTok influencers and their impact on online audiences (especially GenZ), and are quickly implementing the social network into their marketing strategies. Wrap Up This blog went over Influencer Marketing Hub’s 12 TikTok trends that can guide you in 2023.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Welcome Software

MARCH 11, 2022

Content in this bucket includes user-generated content, product reviews, customer interactions, shares, retweets, and more. This includes everything from PPC to paid influencers marketing to native ad placement. Gen Z customers, on the other hand, are typically on TikTok. by the end of 2021 and Snapchat by 2023.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. — The Voice of Marketing (@LeboLion_SA) September 15, 2021. brycent_) September 14, 2021. Content creators are mini agencies. The game is getting more and more competitive.

Gen Z 137

Gen Z Entertainment Millennials Advertisers 137

Sprout Social

JULY 27, 2021

First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Publicly available data has also shown that this particular audience cares proportionally more about physical appearance, celebrity and social media than the general British public. — Missguided (@Missguided) July 8, 2021.

Gen Z 132

Gen Z Fashion Influencer Marketing Millennials 132