Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JANUARY 22, 2025

Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. Evaluate and improve.

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Hootsuite

APRIL 7, 2021

If you’re targeting Gen Z sports fans on Instagram, their social media consumption habits might be wildly different from the tech executives waking up at 4AM to meditate in their infrared saunas. Manage your Instagram presence alongside your other social channels and save time using Hootsuite. Try it for Free.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Sprout Social

JUNE 22, 2021

With a tool like Sprout Social, marketers can keep their inboxes organized and efficiently manage their Instagram DMs to ensure no message gets left behind. — Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. — WhatsApp (@WhatsApp) January 19, 2021.

Customer 138

Customer Gen Z User-Generated Health 138

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” Insane, isn’t it?

Gen Z 103

Gen Z Millennials User-Generated Advertisers 103

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Advertisers only need a few seconds to connect with the Gen Z audience. Snapchat is expecting to reach this by 2021.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Sprout Social

FEBRUARY 8, 2021

The Profile Performance Report is a go-to report for both weekly check-ins and year-end presentations to share with your direct manager to your executive team. Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting Generation Z consumers.

Finance 140

Finance Gen Z User-Generated Analytics 140

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z 143

Gen Z Product User-Generated Millennials 143

Sprout Social

FEBRUARY 28, 2023

Those between the ages of 18–24, mid-range Gen Z, made up 20.4% Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old. Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. 3 social-first fashion trends that made waves in 2021. — Glamour (@glamourmag) April 1, 2021. Stonewashed Dyes (@stonewasheddyes) August 28, 2021. After all, Bella’s costume design is purposefully simple.

Retail 141

Retail Fashion Gen Z Branding 141

Hubspot Marketing

JUNE 28, 2022

September 20, 2021. If you’re a small business with limited time and resources, you may not able to manage an account on every single social platform. However, if your audience is Gen-Z , you may choose to focus your efforts on TikTok and grow your audience there. Kendall Miles (@TheKendallMiles). Now onto the platforms.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Hootsuite

JULY 11, 2022

That’s on any average day—a year over year improvement from 2021’s 249 million. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Source: Digital 2021. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17.

Gen Z 109

Gen Z User-Generated Advertisers Advertising 109

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Chupa Chups.

Gen Z 122

Gen Z Transform Retail Entertainment 122

Hootsuite

MAY 31, 2022

General Pinterest audience demographics. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. This compares to 32% who live in suburban areas and 30% in urban areas, according to Pew Research’s 2021 survey of social media users. There are currently almost 21 million Gen Z Pinterest users.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise. April 27, 2021.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Sound on ??.

Gen Z 137

Gen Z Branding Transform Millennials 137

Hootsuite

OCTOBER 20, 2022

Well, Instagram carousel posts (or, as Gen Z calls them, photo dumps ) get three times more engagement than regular posts, you want to make sure yours are flawless. Instagram first introduced the feature in November 2021, causing social media managers everywhere to breathe a collective sigh of relief. Try for free.

Gen Z 125

Gen Z Transform Social Media Marketing Management 125

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Step 3: Automate marketing with a social media management tool. Leverage user-generated content. What’s the toughest part about managing social media for business ?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to.

Gen Z 123

Gen Z Food Influencer Marketing Marketing 123

Neil Patel

SEPTEMBER 21, 2021

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. BNPL allows consumers to split large purchases into several monthly payments, interest-free.

Gen Z 134

Gen Z Customer eCommerce Millennials 134

Martech

AUGUST 5, 2021

Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. In 2021, Clio landed a US$110M Series E investment led by funds and accounts advised by T. Coupons, the Gen Z way . Rowe Price Associates, Inc. and OMERS Growth Equity.

Gen Z 109

Gen Z Transform Price User-Generated 109

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Think about who you want to target and the platforms they favour: Gen Z: These digital natives are most likely to be on Instagram (93%), YouTube (90%) and Snapchat (88%).

Gen Z 139

Gen Z Millennials eCommerce Thought Leadership 139

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. Join the TikTok Creator Fund. Run TikTok ads.

Gen Z 130

Gen Z Affiliate Marketing User-Generated Promotion 130

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Influence marketing works especially when targeting Gen Z buyers. Instagram ads.

Gen Z 126

Gen Z User-Generated Shoppers Real Estate 126

Hootsuite

MAY 2, 2022

However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!) We do, and we see you. Source: Google Trends.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. The game company is also offering full production process management for brands creative assets, a feature that may become extremely important as brands attempt to engage gamers on their own level.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Sprout Social

APRIL 12, 2022

The internet and social platforms are vital tools for storytelling, brand management and connection. Proactively plan for crisis management. It’s also important to gauge the industry and understand how your approach to crafting strategies, managing brand reputation and interacting with audiences will shift. versus 2.87

Communications 119

Communications PR Gen Z Analytics 119

Marketing Insider Group

OCTOBER 25, 2021

As the management experts at Bain and Company point out, a mere 5 percent boost in customer retention increases profit by 25 percent. For companies to succeed in 2021, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. Will 2021 be the year of the rise of the robots?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. Surpassing competition: In 2021, TikTok was the 7th ranked social media app.

Gen Z 122

Gen Z Transform Entertainment Customer Journey 122

Spiralytics

DECEMBER 5, 2022

Unlike other marketing tactics, nostalgia marketing campaigns come across as authentic, and 67% of Gen Zs value authenticity. A 2021 study shows that social media plays a pivotal role in nostalgia marketing by creating identities and “brandings” from nostalgic brands. Millennials and Gen Z. nickjr) September 7, 2021.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. billion daily views globally.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Businesses Grow

MARCH 27, 2023

Since ChatGPT only has data through 2021, I expected some difference in the lists, so ChatGPT did well despite this obstacle. Metaverse #Technology #Adoption #YoungPeople It may be easier to connect with Gen Z and millennials when it comes to the Metaverse. Winner of Round 2: Tie.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Hubspot Marketing

SEPTEMBER 7, 2022

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 Learn when and how to pivot.

Gen Z 140

Gen Z Branding User-Generated Millennials 140

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Intuit Quickbooks joined TikTok in November 2021 and has already earned 21.8K

Gen Z 125

Gen Z User-Generated Finance Customer loyalty 125

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. This conversation comes following the Great Resignation, an economic trend in which employees quit their jobs in masses in 2021. Management training is also important as that will likely have the strongest impact on the employee. What’s quiet quitting?

Gen Z 107

Gen Z Millennials Health Promotion 107

Hootsuite

OCTOBER 27, 2020

However, if Instagram can maintain similar momentum over the coming weeks, there’s a good chance that the platform will overtake WeChat to host the world’s fifth-largest social media audience sometime in 2021. Looking ahead: 5 trends for 2021. What can marketers expect in 2021? Tencent reported quarterly growth of just 0.3

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hubspot Marketing

MAY 16, 2023

You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. In fact, Head of Instagram Adam Mosseri clarified in 2021 , "We're no longer a photo-sharing app or a square photo-sharing app."

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145