Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users.

Gen Z 144

Gen Z User-Generated Millennials Marketers 144

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. Since January 2021, over 250 million Snapchat users have been using AR shopping Lenses.

Gen Z 85

Gen Z Millennials User-Generated Advertising 85

Neil Patel

DECEMBER 28, 2021

While this report can certainly generate year-end nostalgia, it also offers a unique perspective into the terms that gained the most search volume and traction in the last year. Top Trends from the 2021 Google Search Trends Report. 2021 saw searchers looking for “how to heal” and “how to be hopeful.” Personalize Your Messages.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 72% of Gen Z and Millennials follow influencers on social media. 50% of Millennials trust product recommendations from influencers.

Influencer Marketing 142

Influencer Marketing Gen Z Millennials Price 142

Econsultancy

AUGUST 8, 2022

GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – this is compared to just 17% of consumers in older.

Gen Z 108

Gen Z Millennials Branding 108

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. This applies for Gen Z consumers, as well as those in the higher age brackets. This makes mobile gaming advertising 3.2 Processing.Please wait.

Gen Z 112

Gen Z Advertisers Advertising Millennials 112

Sprout Social

SEPTEMBER 7, 2021

— nba paint (@nba_paint) August 21, 2021. 6 social campaigns that captivated the internet in 2021. — isa (@_isa0k) June 14, 2021. — Anheuser-Busch (@AnheuserBusch) June 2, 2021. — Budweiser (@budweiserusa) August 16, 2021. — McDonald’s (@McDonalds) August 9, 2021. Learn more??

Gen Z 140

Gen Z User-Generated Millennials Branding 140

Hubspot Marketing

JANUARY 13, 2023

In 2021, giving grew by 4% , even with challenging economic conditions. Cultural nonprofits generated 53% of their online revenue from memberships , while Public Media generated 100% from memberships. Meanwhile, other media generate 12% of donations. Meanwhile, millennials prefer texting or app-based donations.

Gen Z 134

Gen Z User-Generated Millennials Marketers 134

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. Mobile phones are the most popular device for online shopping.

Gen Z 123

Gen Z Millennials Retail Price 123

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. General Pinterest audience demographics. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. No surprises here — this is down to Pinterest’s drop in active users during 2021. million people.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z 133

Gen Z Product User-Generated Millennials 133

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2021, 13.8 In 2019, 16.5 trillion views.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 116

Gen Z Millennials Shoppers Digital Marketing 116

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. Podcast advertising revenue is expected to pass $1 billion by 2021. ( One-third of millennials regularly listen to podcasts. ( Edison Research ). Podcast Growth.

Gen Z 126

Gen Z Advertisers Advertising Millennials 126

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 nickjr) September 7, 2021.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Sprout Social

FEBRUARY 28, 2023

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. This is an 8% decline in high school users from February of 2021.

Gen Z 143

Gen Z Thought Leadership User-Generated Millennials 143

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Its 2021 co-branded collection with Fendi brought in $1 million in sales just one minute after it launched. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022.

Gen Z 95

Gen Z Millennials Law Fashion 95

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The app reaches 75 percent of Gen Z and millennials in the U.S. ,

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Backlinko

JUNE 4, 2024

trillion in 2024, that is an 8.76% year-over-year increase ( eMarketer ) Here’s a detailed breakdown of retail ecommerce sales growth since 2021: Year Retail Ecommerce Sales Worldwide 2021 $4.98 billion 2021 $870.71 trillion 48% 2021 $1.4 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29

eCommerce 81

eCommerce Gen Z Shipping Retail 81

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Advertisers only need a few seconds to connect with the Gen Z audience. Snapchat is expecting to reach this by 2021.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. As of 2021, 9 out of 10 users watch Instagram videos weekly. Source ) 18.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JUNE 21, 2022

In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Brands often do this by sharing customer reviews.

Non-Profit 120

Non-Profit Gen Z Millennials User-Generated 120

Sprout Social

JUNE 22, 2021

— Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. — WhatsApp (@WhatsApp) January 19, 2021.

Customer 124

Customer Gen Z User-Generated Health 124

Econsultancy

FEBRUARY 18, 2022

More recent Forrester research from 2021 suggests that just 18% of US consumers are truly values-motivated; those who “not only lay claim to being values-driven but act upon these claims.” Since, it has continuously fostered organic engagement, with Aerie asking its own online community to submit their personal stories in 2021.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2021 - YikYak is relaunched. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2014 - Musical.ly

Gen Z 128

Gen Z User-Generated Transform Social Media Marketing 128

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Sound on ??.

Gen Z 125

Gen Z Branding Transform Millennials 125

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Samsung.

Gen Z 118

Gen Z Transform Retail Entertainment 118

Hubspot Marketing

DECEMBER 12, 2022

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course 2-4 times in one year.

Gen Z 139

Gen Z Millennials CRM Marketers 139

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. For companies to succeed in 2021, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. AI-Based Automation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

SocialPilot

JANUARY 10, 2024

Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users.

Gen Z 73

Gen Z Millennials Shoppers User-Generated 73

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. Branded social media DM tactics are growing.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Sofa-in-a-box brand Snug is an prime example: it saw a 450% rise in sales after 30,000 users signed up to a live social event in 2021. Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Businesses Grow

MARCH 27, 2023

Since ChatGPT only has data through 2021, I expected some difference in the lists, so ChatGPT did well despite this obstacle. Metaverse #Technology #Adoption #YoungPeople It may be easier to connect with Gen Z and millennials when it comes to the Metaverse. Winner of Round 2: Tie.

Gen Z 145

Gen Z Transform Marketers Marketing 145