Hubspot Marketing

NOVEMBER 1, 2022

They saw it as a platform for Gen-Z to make short, funny videos. In fact, 78% of users agree that the best brands on TikTok are ones that work together with users, according to TikTok’s 2021 "What’s Next" report. That’s a great place to get inspiration from. For a long time, businesses didn’t take TikTok seriously.

B2C 123

B2C Gen Z Marketers Marketing 123

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. General Pinterest audience demographics. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. In second place is Brazil at 27 million. Ready for a deep-dive into Pinterest demographics?

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

OCTOBER 3, 2022

The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Businesses have a place in the creator economy as well; specifically those that create tools for creators to build their impact, reach, and audience. General Creator Economy Stats.

Gen Z 135

Gen Z Influencer Marketing Education Marketers 135

Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. As of 2021, 9 out of 10 users watch Instagram videos weekly. Source ) 10. Source ) 11. Source ) 12.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JUNE 21, 2022

In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. However, if you’re a new org looking to gain some traction, these are great places to start.

Non-Profit 120

Non-Profit Gen Z Millennials User-Generated 120

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2021 - YikYak is relaunched. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2014 - Musical.ly 2018 - TikTok and Musical.ly

Gen Z 128

Gen Z User-Generated Transform Social Media Marketing 128

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Samsung.

Gen Z 118

Gen Z Transform Retail Entertainment 118

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. Instagram In 2021, there were 1.21 As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users. People are spending more time on social media than on search engines. spend ~5 hours per week on Instagram.

Gen Z 125

Gen Z Fashion Food Entertainment 125

Hubspot Marketing

JANUARY 24, 2023

Facebook first introduced Reels in September 2021, then launched it globally in February 2022. TikTok favors a younger audience, mostly Gen-Z. Because Facebook Reels is new, it’s unclear what that audience is looking for but somewhere right in the middle is a strong place to start. We’ll cover that and more below.

Gen Z 115

Gen Z User-Generated Place Branding 115

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. Unlike other marketing tactics, nostalgia marketing campaigns come across as authentic, and 67% of Gen Zs value authenticity. Millennials and Gen Z. Steve from Blue’s Clues’ 2021 Twitter Video.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Rock Content

OCTOBER 20, 2023

Social Sheperd 72% of Millenials and Gen Z follow influencers on social media There are influencers and followers of all niches and profiles, but the data from Morning Consult’s Influencer Report show that Millenials and Gen Z are the lead audiences. billion in 2021.

Influencer Marketing 97

Influencer Marketing Gen Z Marketers Marketing 97

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. Want to really know what goes on in the world of Gen-Z? Well, buckle up for the ride because we’re about to tell you.

Gen Z 113

Gen Z Food Influencer Marketing Marketers 113

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. In July 2021, app developers removed Clubhouse’s invite-only system , allowing anyone to join the platform. When we first mentioned Clubhouse back in February 2021, the app was only available on iOS devices. In December 2021, the app was downloaded 1.3

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 95

Gen Z Fashion Entertainment Marketers 95

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

JULY 28, 2024

This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X. Twitter (now X) is the place to post your learnings, explain complex concepts, and comment on real-time industry trends & news.

Gen Z 85

Gen Z Thought Leadership Entertainment User-Generated 85

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers.

Gen Z 95

Gen Z Customer Millennials Law 95

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise. April 27, 2021.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Influence marketing works especially when targeting Gen Z buyers. Instagram ads.

Gen Z 117

Gen Z User-Generated Shoppers Real Estate 117

Bannerflow

FEBRUARY 3, 2023

According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences. In 2021, 92% of worldwide internet users aged 16-64 watched online videos.

Gen Z 52

Gen Z Advertisers Advertising Entertainment 52

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Our research shows that Facebook is still the place most people follow business accounts , particularly among older age groups. It’s a lot to think about.

Gen Z 136

Gen Z Millennials eCommerce Thought Leadership 136

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. Join the TikTok Creator Fund. Run TikTok ads.

Gen Z 117

Gen Z Affiliate Marketing User-Generated Promotion 117

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. There’s a place for every business on social media, but it’s not everywhere. OK, so you’ve got a plan and places to be. — Nike Service (@NikeService) October 19, 2021.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. Surpassing competition: In 2021, TikTok was the 7th ranked social media app.

Gen Z 114

Gen Z Transform Entertainment Customer Journey 114

Martech

AUGUST 12, 2021

This demand is anticipated in particular from the rising group of Gen Z consumers who are acquiring real purchase power — although, across the board, customers can be slow to adopt new in-store technologies. High expectations. Read more about how consumers miss shopping in-store.

Gen Z 112

Gen Z Customer Retail Entertainment 112

Hootsuite

JULY 4, 2022

It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Local government.

Gen Z 116

Gen Z User-Generated Finance Customer loyalty 116

Sprout Social

OCTOBER 28, 2021

Facebook Live Shopping: Introduced in 2021, Live Shopping Fridays lets Facebook users see products in action, ask questions and make purchases all in real time. Twitter Shop Module: Also launched in 2021, the Twitter Shop Module allows select brands to showcase products at the top of Twitter business profiles. MeUndies on Instagram.

Gen Z 122

Gen Z eCommerce Transform User-Generated 122

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Unless you have a specific partnership in place (which is notoriously hard to obtain), it’s typically best practice to avoid using sports industry IP in your content.

Transform 76

Transform Gen Z Fashion Food 76

SocialPilot

JANUARY 10, 2024

Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest Usage Statistics Pinterest is a great place to create and discover new Ideas.

Gen Z 73

Gen Z Millennials Shoppers User-Generated 73

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. Why try YouTube Shorts?

Gen Z 142

Gen Z Entertainment User-Generated Video Marketing 142

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. For companies to succeed in 2021, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. AI-Based Automation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

JUNE 22, 2023

But none of that can’t happen without trust and loyalty imperative for gathering this info in the first place. A vague-sounding concept that took the world by storm in 2021 when Mark Zuckerberg decided to rebrand Facebook to Meta is now on its way to revolutionize all web-based activities as we know them.

Gen Z 99

Gen Z Customer loyalty Transform Shoppers 99

Hootsuite

NOVEMBER 14, 2022

This allows you to manage many searches in one place — instead of having a million open tabs. Streams allow you to keep track of important social media searches in a single place. You can use filters to limit search results to places, accounts, or hashtags, but you’re limited to the search term you use. Growth = hacked.

Gen Z 110

Gen Z User-Generated Place Social Media Marketing 110

Hootsuite

MAY 2, 2022

However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!) We do, and we see you. Source: Google Trends.

Gen Z 138

Gen Z Social Media Marketing Digital Trends Fashion 138

Many Chat

JULY 13, 2022

In 2021, the brand shared more detail about how the Instagram algorithm works and touched on shadowbanning. Having a schedule is a must-have, but don’t post content that feels out of place in order to hit your targets. Instagram is the world’s fifth most popular social media platform , but Gen Z is now spending more time on TikTok.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Sprout Social

AUGUST 16, 2023

Our data illustrated how mentions of GameStop (GME) increased 2,805% in one week in early 2021, and perfectly correlated with the price fluctuations of the brand’s stock. This is especially true for Gen Z consumers. Data supports his claim.

Gen Z 75

Gen Z Branding Finance Health 75

Scoop.it!

NOVEMBER 2, 2023

Here are the top five ways it helps shape digital marketing: Digital Touchpoints Personalization A 2021 McKinsey report found that 71% of customers expect personalization. Businesses targeting Gen Z consumers (leaders in social buying) have to invest massively in social media marketing, especially in TikTok and Instagram.

Digital Marketing 87

Digital Marketing Gen Z Manufacturing Customer Journey 87