Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. As of 2021, 9 out of 10 users watch Instagram videos weekly. Source ) 10. Source ) 11. Source ) 12.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hootsuite

JULY 11, 2022

That’s on any average day—a year over year improvement from 2021’s 249 million. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Source: Digital 2021. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17. million.

Gen Z 106

Gen Z User-Generated Advertisers Advertising 106

Hubspot Marketing

JUNE 21, 2022

In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. However, if you’re a new org looking to gain some traction, these are great places to start.

Non-Profit 123

Non-Profit Gen Z Millennials User-Generated 123

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. General Pinterest audience demographics. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. In second place is Brazil at 27 million. Ready for a deep-dive into Pinterest demographics?

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise. April 27, 2021.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Our research shows that Facebook is still the place most people follow business accounts , particularly among older age groups. It’s a lot to think about.

Gen Z 139

Gen Z Millennials eCommerce Thought Leadership 139

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Samsung.

Gen Z 122

Gen Z Transform Retail Entertainment 122

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. There’s a place for every business on social media, but it’s not everywhere. OK, so you’ve got a plan and places to be. — Nike Service (@NikeService) October 19, 2021.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. In July 2021, app developers removed Clubhouse’s invite-only system , allowing anyone to join the platform. When we first mentioned Clubhouse back in February 2021, the app was only available on iOS devices. In December 2021, the app was downloaded 1.3

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. Instagram In 2021, there were 1.21 As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users. People are spending more time on social media than on search engines. spend ~5 hours per week on Instagram.

Gen Z 125

Gen Z Fashion Food Entertainment 125

Hubspot Marketing

JANUARY 24, 2023

Facebook first introduced Reels in September 2021, then launched it globally in February 2022. TikTok favors a younger audience, mostly Gen-Z. Because Facebook Reels is new, it’s unclear what that audience is looking for but somewhere right in the middle is a strong place to start. We’ll cover that and more below.

Gen Z 119

Gen Z User-Generated Place Branding 119

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. For companies to succeed in 2021, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. AI-Based Automation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

AUGUST 12, 2021

This demand is anticipated in particular from the rising group of Gen Z consumers who are acquiring real purchase power — although, across the board, customers can be slow to adopt new in-store technologies. High expectations. Read more about how consumers miss shopping in-store.

Gen Z 124

Gen Z Customer Retail Entertainment 124

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2021 - YikYak is relaunched. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2014 - Musical.ly 2018 - TikTok and Musical.ly

Gen Z 131

Gen Z User-Generated Transform Social Media Marketing 131

Hubspot Marketing

NOVEMBER 26, 2024

And with the majority of TikTok influencers being Gen Z , they‘ll understand how to ensure their content stands out, and increase a brand’s engagement figures.” Sometimes the most popular social platform isn’t the right place to find your audience. Be spontaneous,” notes Melnikova. Keeping up with new trends.

Social Media Marketing 104

Social Media Marketing Gen Z Marketing Marketers 104

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Influence marketing works especially when targeting Gen Z buyers. Instagram ads.

Gen Z 123

Gen Z User-Generated Real Estate Shoppers 123

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. Want to really know what goes on in the world of Gen-Z? Well, buckle up for the ride because we’re about to tell you.

Gen Z 115

Gen Z Food Influencer Marketing Marketing 115

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 124

Gen Z Fashion Entertainment Marketing 124

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. Why try YouTube Shorts?

Gen Z 142

Gen Z Entertainment User-Generated Video Marketing 142

Sprout Social

OCTOBER 28, 2021

Facebook Live Shopping: Introduced in 2021, Live Shopping Fridays lets Facebook users see products in action, ask questions and make purchases all in real time. Twitter Shop Module: Also launched in 2021, the Twitter Shop Module allows select brands to showcase products at the top of Twitter business profiles. MeUndies on Instagram.

Gen Z 127

Gen Z eCommerce Transform User-Generated 127

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers.

Gen Z 111

Gen Z Customer Millennials Law 111

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. Unlike other marketing tactics, nostalgia marketing campaigns come across as authentic, and 67% of Gen Zs value authenticity. Millennials and Gen Z. Steve from Blue’s Clues’ 2021 Twitter Video.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hootsuite

MAY 2, 2022

However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!) We do, and we see you. Source: Google Trends.

Gen Z 139

Gen Z Social Media Marketing Digital Trends Fashion 139

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. Join the TikTok Creator Fund. Run TikTok ads.

Gen Z 123

Gen Z Affiliate Marketing User-Generated Promotion 123

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. Surpassing competition: In 2021, TikTok was the 7th ranked social media app.

Gen Z 118

Gen Z Transform Entertainment Customer Journey 118

Sprout Social

AUGUST 2, 2022

Plus, in an era of social distancing, these real-time videos can help take the place of live events. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021. Nine out of 10 Gen Zers say they watch YouTube videos to feel like they’re in a different place.

Gen Z 143

Gen Z Promotion Shoppers Energy 143

Hootsuite

JULY 4, 2022

It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Local government.

Gen Z 117

Gen Z User-Generated Finance Customer loyalty 117

Hubspot Marketing

AUGUST 11, 2022

These online spaces empower members of subcultures a place to engage and grow their interests. These could be the best place to connect your new brand with an audience that’s looking for the exciting and new. The best place to start engaging is by posting comments on relevant threads. And don’t forget about emerging platforms.

Branding 137

Branding Gen Z User-Generated Shoppers 137

Many Chat

JULY 13, 2022

In 2021, the brand shared more detail about how the Instagram algorithm works and touched on shadowbanning. Having a schedule is a must-have, but don’t post content that feels out of place in order to hit your targets. Instagram is the world’s fifth most popular social media platform , but Gen Z is now spending more time on TikTok.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Hootsuite

DECEMBER 15, 2021

According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). Is there a difference between TikTok trends for creators and TikTok trends for businesses?

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Martech

JUNE 22, 2023

But none of that can’t happen without trust and loyalty imperative for gathering this info in the first place. A vague-sounding concept that took the world by storm in 2021 when Mark Zuckerberg decided to rebrand Facebook to Meta is now on its way to revolutionize all web-based activities as we know them.

Gen Z 116

Gen Z Customer loyalty Transform Shoppers 116

Sprout Social

JULY 14, 2022

These are some of the building blocks that led to companies announcing their plans for the metaverse in 2021. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. The first virtual fashion week took place in early 2022. What common traits do metaverses currently have? Dolce & Gabbana.

Branding 126

Branding Fashion Gen Z User-Generated 126

Rock Content

OCTOBER 20, 2023

Social Sheperd 72% of Millenials and Gen Z follow influencers on social media There are influencers and followers of all niches and profiles, but the data from Morning Consult’s Influencer Report show that Millenials and Gen Z are the lead audiences. billion in 2021.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Hootsuite

NOVEMBER 14, 2022

This allows you to manage many searches in one place — instead of having a million open tabs. Streams allow you to keep track of important social media searches in a single place. You can use filters to limit search results to places, accounts, or hashtags, but you’re limited to the search term you use. Growth = hacked.

Gen Z 111

Gen Z User-Generated Place Social Media Marketing 111

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Source: 25 Direct Mail Trends for 2021. Influencer marketing more generally might grow stronger with each new generation. Source: Oktopost.

Direct Mail 119

Direct Mail Gen Z Fashion Manufacturing 119

Martech

MAY 13, 2022

Beacons are physical gadgets tucked in unobtrusive places (e.g, At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. behind walls, beneath shelves, within light fixtures, etc.).

Transform 131

Transform Gen Z Shoppers Retail 131