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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Read : How to Create an Email Newsletter [+ Expert Tips & Checklist] Public Relations/Media Relations With Public Relations (PR) , were discussing media coverage you didnt pay or ask for. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

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Social Commerce and Accessibility Marketing Trends

Calvyn Lee Blog

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

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Instagram Cancels Plans for TikTok-Like Full-Screen Video Feed: What Brands Can Learn

Hubspot Marketing

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 Instagram experienced the latter.

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Ecommerce brands grappling with sustainability challenges have an opportunity to stand out

Econsultancy

This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. Especially when you consider a 2021 Forrester study that indicated 60% of online adults in France, 49% in the UK and 41% in the US prefer to buy environmentally sustainable products. From PR to packaging.

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A beginner’s guide to social media for investor relations

Sprout Social

And Business Insider reports that membership on the subreddit r/FinancialPlanning saw 87% growth between June 2020 and June 2021. And members of Gen Z are more invested in the stock market than financial assets—including cryptocurrency. — Squawk Box (@SquawkCNBC) January 27, 2021. . "We billion views.

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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. The key here is subtlety. Accept digital innovation.

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