Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Sprout Social

SEPTEMBER 7, 2021

— nba paint (@nba_paint) August 21, 2021. 6 social campaigns that captivated the internet in 2021. — isa (@_isa0k) June 14, 2021. It also gives prospective customers an opportunity to see a product or service in action. — Anheuser-Busch (@AnheuserBusch) June 2, 2021. Apple’s #ShotOniPhone.

Gen Z 143

Gen Z User-Generated Millennials Branding 143

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. New products they love.

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Sprout Social

JUNE 15, 2021

Sixty-three percent of consumers say they have purchased a product from social media, with Gen Z being most likely to do so. In the UK & Ireland edition of the 2021 Sprout Social Index™, we explore how marketers can find the audiences they want while identifying what consumers really expect from businesses on social.

Gen Z 125

Gen Z Global Marketing Market Research Communications 125

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Hubspot Marketing

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. See what HubSpot marketing experts are saying, below.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. 72% of Gen Z and Millennials follow influencers on social media.

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok. And data shows Gen-Z is doing the same. olivia_deng_). August 5, 2022.

Gen Z 145

Gen Z Product Place Social Media Marketing 145

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Sprout Social

JUNE 22, 2021

According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 140 million US users.

Customer 131

Customer Gen Z User-Generated Health 131

Hubspot Marketing

OCTOBER 4, 2023

While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 133

Gen Z Branding Advertising Advertisers 133

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. Brand announcements: Ask your audience to vote on your newest flavors, colors, or product varieties.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 132

Gen Z Millennials Shoppers Digital Marketing 132

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting Generation Z consumers.

Finance 140

Finance Gen Z User-Generated Analytics 140

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. 70% of shopping enthusiasts turn to Instagram for product discovery. 130 million Instagram accounts tap on a shopping post to learn more about products every month.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. Influencer recommendations matter more than recommendations from friends and family.

Gen Z 131

Gen Z Millennials Retail Price 131

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. 3 social-first fashion trends that made waves in 2021. — Glamour (@glamourmag) April 1, 2021. Stonewashed Dyes (@stonewasheddyes) August 28, 2021. After all, Bella’s costume design is purposefully simple.

Retail 137

Retail Fashion Gen Z Branding 137

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience.

Non-Profit 128

Non-Profit Gen Z Millennials User-Generated 128

Hootsuite

MAY 31, 2022

General Pinterest audience demographics. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Most people check in when they want to research a type of product or resource. No surprises here — this is down to Pinterest’s drop in active users during 2021. million people.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

JUNE 28, 2022

September 20, 2021. In addition, social media allows you to: Drive more traffic to your website and generate leads. Promote products and services. Product highlights. However, if your audience is Gen-Z , you may choose to focus your efforts on TikTok and grow your audience there. Build a community.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Martech

NOVEMBER 11, 2021

The 2021 edition of the Digital Life Index , compiled by digital consulting firm Publicis Sapient, confirms that customers demand seamless digital experiences from brands. This conclusion is based on looking at data from two cohorts: Consumers in developing countries and Gen Z. Other verticals have work to do too.

Gen Z 119

Gen Z Real Estate Energy Branding 119

Hootsuite

JULY 11, 2022

That’s on any average day—a year over year improvement from 2021’s 249 million. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Source: Digital 2021. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17.

Gen Z 106

Gen Z User-Generated Advertisers Advertising 106

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. In 2021, 13.8 In 2019, 16.5 trillion views. In 2020, 14.4

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. Let’s be honest, a 4D immersive universe sounds intriguing to consumers and companies alike—brands aren’t just selling a product or service, but a futuristic experience. Why brands invest in the metaverse.

Gen Z 132

Gen Z Branding Transform Millennials 132

Hubspot Marketing

APRIL 25, 2022

In July 2021, app developers removed Clubhouse’s invite-only system , allowing anyone to join the platform. When we first mentioned Clubhouse back in February 2021, the app was only available on iOS devices. In February 2021, Clubhouse peaked at nearly 10 million monthly downloads. In December 2021, the app was downloaded 1.3

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps. We also found that 20% of marketers have already pivoted due to the potential recession.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

DECEMBER 12, 2022

And, the data gap doesn't stop there: Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course 2-4 times in one year.

Gen Z 144

Gen Z Millennials CRM Marketing 144

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Samsung.

Gen Z 124

Gen Z Transform Retail Entertainment 124

Hubspot Marketing

DECEMBER 13, 2023

2024 Creator Economy Predictions The Growth of YouTube Shorts YouTube launched Shorts, its short-form video feature, worldwide in 2021. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. This could generate additional engagement on Shorts that is appealing to marketers.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2021 - YikYak is relaunched. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2014 - Musical.ly

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Martech

AUGUST 5, 2021

In 2021, Clio landed a US$110M Series E investment led by funds and accounts advised by T. Coupons, the Gen Z way . Aisle’s website also groups products in categories for their users to discover. I keep hearing CEOs say they need workers back in the office for ‘productivity.’ Rowe Price Associates, Inc.

Gen Z 119

Gen Z Transform Price User-Generated 119

Calvyn Lee Blog

JANUARY 28, 2023

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. Quality content becomes more valuable when people talk about your products, services and brands on social media, and when these conversations and feedback appear in social media search. Search engine results generally provide information. Instagram In 2021, there were 1.21

Gen Z 125

Gen Z Fashion Food Entertainment 125

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. There is no one-size-fits-all approach to selling your products on Instagram.

Gen Z 125

Gen Z User-Generated Real Estate Shoppers 125

Hubspot Marketing

AUGUST 12, 2022

Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. Half of the respondents believe climate change is one of the most important social issues companies should take a stance on – with the highest response from Boomers (ages 55+) and Gen-X (ages 35 to 54). Think ahead.

Gen Z 145

Gen Z Education Marketing Marketers 145

Sprout Social

OCTOBER 28, 2021

Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. Users can complete purchases within the app or on the seller’s website, using Facebook Messenger to communicate directly with brands about specific products or orders. Products featured:?Moisture

Gen Z 129

Gen Z eCommerce Transform User-Generated 129