Hubspot Marketing

NOVEMBER 11, 2024

Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. And HubSpot’s free color palette generator will generate ideas based on info you provide about your brand. Brand Identity Elements 1.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

JANUARY 22, 2025

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. Its a win-win.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. Top Trends from the 2021 Google Search Trends Report. How to Use the Search Trends Report to Generate Content Ideas.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

SEPTEMBER 19, 2022

of users are over 50. billion monthly users , more than any other social platform. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook.

Gen Z 142

Gen Z Millennials Social Media Marketing Video Marketing 142

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

JANUARY 13, 2023

Which Nonprofit Marketing Channels Generate Results. The more connected we are with the community, the more families we reach, the more services we provide, and the more resources we can generate.”. In 2021, giving grew by 4% , even with challenging economic conditions. Which Nonprofit Marketing Channels Generate Results.

Gen Z 143

Gen Z User-Generated Millennials Marketers 143

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 139

Customer Gen Z User-Generated Health 139

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 33% of Gen Z-ers have bought a product based on an influencer's recommendation in the past three months. million posts tagged with #ad on Instagram in 2021.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

SEPTEMBER 12, 2023

By optimizing social media content for search, you can ensure that your posts, videos, and other forms of content are easily discoverable by users searching for relevant topics, keywords, or hashtags. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Sprout Social

FEBRUARY 28, 2023

of users were male and 42.8% The numbers of users are skewed slightly higher to male in the United States, at 58%. Members in the US are generally older than global users. LinkedIn usage statistics on age of users vary globally. Those between the ages of 18–24, mid-range Gen Z, made up 20.4%

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hubspot Marketing

JULY 29, 2022

In fact, almost 75,000 donations were made within the app in support of various organizations and causes in 2021. Championing user-generated content. User-generated content is content created by your audiences that relates to your business. Personalized and segmented campaigns to generate donations.

Market Trends 142

Market Trends Gen Z Non-Profit User-Generated 142

Sprout Social

FEBRUARY 8, 2021

In this report, users can choose to view all networks or filter to identify trends for publishing on one network, like Twitter. Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting Generation Z consumers. Publishing Team Report.

Finance 141

Finance Gen Z User-Generated Analytics 141

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

OCTOBER 3, 2022

The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. HubSpot Blog ).

Gen Z 144

Gen Z Influencer Marketing Education Marketers 144

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. But since being founded in 2016, it has grown to more than one billion monthly active users. Eight new users join TikTok every single second !

Gen Z 145

Gen Z Finance User-Generated Transform 145

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Hootsuite

JULY 11, 2022

Snapchat has over 306 million daily active users. That’s on any average day—a year over year improvement from 2021’s 249 million. of internet users ages 16 to 64 call Snapchat their favourite social media app. billion internet users in total—so 1.4% On average, Snapchat users spend 3 hours per month on the platform.

Gen Z 109

Gen Z User-Generated Advertising Advertisers 109

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. are considered “heavy” users.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4 Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. According to Instagram themselves, a staggering 60% of users rely on the platform to find products.

Gen Z 129

Gen Z User-Generated Shoppers Real Estate 129

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise. April 27, 2021.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: ASO.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring. In 2021, 13.8 In 2019, 16.5

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Sprout Social

OCTOBER 28, 2021

Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. Users can complete purchases within the app or on the seller’s website, using Facebook Messenger to communicate directly with brands about specific products or orders.

Gen Z 138

Gen Z eCommerce Transform User-Generated 138

Hubspot Marketing

JANUARY 24, 2023

Facebook first introduced Reels in September 2021, then launched it globally in February 2022. Music and audio library – Add music from Facebook’s library or use audio used and/or generated by other users. Some are created by Facebook while others are made by users. TikTok favors a younger audience, mostly Gen-Z.

Gen Z 123

Gen Z User-Generated Place Branding 123

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly.

Gen Z 132

Gen Z Affiliate Marketing User-Generated Promotion 132

Sprout Social

NOVEMBER 7, 2022

Nostalgic for joyful memories of holidays past, people got into the spirit early in 2020 and 2021, a trend we expect to see continue. Take it a step further by reposting user-generated content (UGC) of people using (and loving) your products. — BarkBox (@barkbox) December 20, 2021. ameliaradford123.

Gen Z 130

Gen Z Retail Marketers Marketing 130

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 84% of Twitch users believe showing support for creators is an important part of the experience, and 76% appreciate brands that help their favorite streamers achieve success, so the potential for a return on investment is huge. Want to really know what goes on in the world of Gen-Z?

Gen Z 123

Gen Z Food Influencer Marketing Marketers 123

Martech

AUGUST 5, 2021

I’ve been reading a fascinating discussion on LinkedIn where AJ Sedlak, Director of Marketing Automation at Smartsheet, postulated that while a marketing strategy can generate no revenue without operational support and execution, marketing operations could — in theory — generate revenue even in the absence of strategy. Read more here.

Gen Z 113

Gen Z Transform Price User-Generated 113

Neil Patel

SEPTEMBER 21, 2021

PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. It may also drive higher average order values as users may be more willing to buy that extra shirt or try a new cologne when they can split up payments. What do you do if BNPL isn’t generating the results you’d hoped for?

Gen Z 134

Gen Z Customer eCommerce Millennials 134

Hubspot Marketing

DECEMBER 13, 2023

2024 Creator Economy Predictions The Growth of YouTube Shorts YouTube launched Shorts, its short-form video feature, worldwide in 2021. YouTube is a powerful search engine with a large global user base. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day.

Gen Z 134

Gen Z B2C User-Generated Branding 134