2021 Global Marketing Marketing Automation Platform 
Marketing Insider Group
JUNE 15, 2020
We are now up to over 8,000 different Marketing Technology (MarTech) applications, up from the year before (7,000+). What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?
Martech
OCTOBER 14, 2021
Naturally, identifying the next best action works best when you’re in a position to execute on the insights you’ve derived, and many vendors offer orchestration functionality, often through integrations with content management systems, marketing automation platforms, demand-side platforms, etc.
Martech
APRIL 5, 2022
Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. That some marketing dollars will inevitably be wasted is not news.
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