Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Pam Didner

SEPTEMBER 8, 2021

She talks about business strategy first, then the positioning of your products, as well as the overall marketing plan. Once you have your marketing plan, you need to hire the right talent, set up processes, and source tools and tech. Use that as a base to craft your marketing plan (here is my two-pager template ).

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Litmus

OCTOBER 5, 2021

According to Forrester’s 2021 Global Marketing Survey , “71% of respondents agreed that buyers expect an experience that is personalized to their needs and preferences, and 74% agree that buyers expect an immediate response to their questions.”. From company values to customer values.

CMO 108

CMO Transform B2C Marketing 108

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. market share.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. That some marketing dollars will inevitably be wasted is not news. to support all business types.

Customer 107

Customer CMO Customer Journey Non-Profit 107

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52