2021 Influencer Marketing Marketing Plan 
Hubspot Marketing
JANUARY 16, 2023
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.
Hootsuite
AUGUST 10, 2021
Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?
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Neil Patel
JANUARY 27, 2021
Let’s talk about content marketing. How’s it doing in 2021? Content marketing continues to flourish for one very simple reason: it’s what the people want. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Video and voice search are leading the charge in 2021.
Hubspot Marketing
OCTOBER 31, 2022
In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. plan to keep it the same.
Hubspot Marketing
OCTOBER 30, 2022
Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.
Hubspot Marketing
APRIL 25, 2022
Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.
Hubspot Marketing
APRIL 18, 2022
According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies.
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