2021 Influencer Marketing Millennials 
Hubspot Marketing
JANUARY 16, 2023
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.
Neil Patel
JUNE 3, 2021
This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.
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Hubspot Marketing
APRIL 4, 2024
In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.
Hootsuite
AUGUST 10, 2021
Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?
Sprout Social
APRIL 22, 2021
This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. In January 2021, TikTok was the second most downloaded app in the world. 62%–over half–of all U.S.
Neil Patel
FEBRUARY 19, 2021
Here are the ten key trends influencing entrepreneurs this year and beyond. Current 2021 Trends in Entrepreneurship. In 2021, don’t let a lack of IT expertise hold you back from innovating. OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years.
Spiralytics
JANUARY 31, 2023
Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.
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